Coliseum Capital Management, LLC - May 16, 2022 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Signature
Coliseum Capital Management, LLC By: /s/ Thomas Sparta, Thomas Sparta, Attorney-in-fact
Stock symbol
PRPL
Transactions as of
May 16, 2022
Transactions value $
$15,632,797
Form type
4
Date filed
5/18/2022, 08:01 PM
Previous filing
May 16, 2022
Next filing
May 20, 2022

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock ("Common Stock") Purchase $9.75M +2.08M +5.95% $4.68 37.1M May 16, 2022 See Footnotes F1, F5, F6
transaction PRPL Common Stock Purchase $1.36M +284K +0.76% $4.79 37.4M May 17, 2022 See Footnotes F2, F5, F6
transaction PRPL Common Stock Award $0 +17.9K +0.05% $0.00 37.4M May 17, 2022 See Footnotes F3, F5, F6
transaction PRPL Common Stock Purchase $4.52M +988K +2.64% $4.58 38.4M May 18, 2022 See Footnotes F4, F5, F6, F7
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.26 to $4.90, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
F2 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.64 to $4.91, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
F3 The Common Stock was received by Adam Gray ("Gray") in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards received for serving as a director of the Issuer shall be issued to Coliseum Capital Partners, L.P. ("CCP").
F4 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $4.41 to $4.75, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
F5 The Common Stock is held directly by (a) CCP, an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.
F6 Christopher Shackelton ("Shackelton") and Gray are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.
F7 Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 28,408,017; 3,133,449; and 6,857,990 shares of Common Stock, respectively.

Remarks:

Gray is a director of the Issuer. As a result, the following persons may be deemed directors by deputization of the Issuer solely for purposes of Section 16 of the Securities Exchange Act of 1934, as amended: CCM, CC, CCP, CCC III and Shackelton.