James A. Lawson - 11 Mar 2022 Form 4 Insider Report for AdTheorent Holding Company, Inc.

Role: Chief Executive Officer, Director
Signature: /s/ Thomas P. Conaghan, Attorney-in-Fact
Issuer symbol: N/A
Transactions as of: 11 Mar 2022
Net transactions value: $0
Form type: 4
Filing time: 15 Mar 2022, 21:40:29 UTC
Previous filing: 28 Dec 2021
Next filing: 25 May 2023
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	ADTH	Common Stock	Award	$0	+292,697	+23%	$0.000000	1,585,200	11 Mar 2022	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
holding	ADTH	Option						820,731	11 Mar 2022	Common Stock	820,731	$0.4700	Direct	F2
holding	ADTH	Option						945,794	11 Mar 2022	Common Stock	945,794	$0.7400	Direct	F3

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Pursuant to the terms of the Issuer's 2021 Long-Term Incentive Plan, the Reporting Person was granted Restricted Stock Units, which shall vest in four equal, annual installments, beginning on January 1, 2023, subject to the Reporting Person's continuous employment with the Issuer.
F2	This Option grant was vested in full as of 12/31/2020.
F3	This Option grant was 87.5% vested on 12/31/2021, with the remaining 12.5% vesting on 12/31/2022, subject to Mr. Lawson's continuous employment through such dates.