John Howard Goss JR - Mar 2, 2022 Form 4 Insider Report for Sally Beauty Holdings, Inc. (SBH)

Role
SVP & President, Sally Beauty
Signature
/s/ Cade Newman, Attorney-in-Fact
Stock symbol
SBH
Transactions as of
Mar 2, 2022
Transactions value $
-$100,454
Form type
4
Date filed
3/3/2022, 03:05 PM
Previous filing
Nov 24, 2021
Next filing
Nov 4, 2022

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SBH Common Stock Options Exercise $167K +10K +49.57% $16.65 30.2K Mar 2, 2022 Direct
transaction SBH Common Stock Options Exercise $69.8K +7.68K +25.45% $9.09 37.9K Mar 2, 2022 Direct
transaction SBH Common Stock Options Exercise $44.8K +3.8K +10.05% $11.78 41.7K Mar 2, 2022 Direct
transaction SBH Common Stock Sale -$382K -21.5K -51.57% $17.76 20.2K Mar 2, 2022 Direct F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction SBH Stock option Options Exercise $0 -10K -66.66% $0.00 5K Mar 2, 2022 Common Stock 10K $16.65 Direct F3
transaction SBH Stock option Options Exercise $0 -7.68K -33.33% $0.00 15.4K Mar 2, 2022 Common Stock 7.68K $9.09 Direct F4
transaction SBH Stock option Options Exercise $0 -3.8K -33.33% $0.00 7.61K Mar 2, 2022 Common Stock 3.8K $11.78 Direct F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a sale order executed by a broker-dealer. The reporting person reported on a single line all such transactions that occurred within a one dollar price range. The reporting person hereby undertakes to provide upon request by the Securities Exchange Commission staff, the issuer, or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.
F2 Reflects the weighted average sale price. The range of prices for such transaction is $17.60 and $17.83.
F3 The options vest in three equal annual installments beginning on November 15, 2020.
F4 The options vest in three equal annual installments beginning on November 15, 2021.
F5 The options vest in three equal annual installments beginning on November 23, 2021.