Coliseum Capital Management, LLC - Dec 16, 2021 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Signature
Coliseum Capital Management, LLC, By: /s/ Thomas Sparta Thomas Sparta, Attorney-in-fact
Stock symbol
PRPL
Transactions as of
Dec 16, 2021
Transactions value $
$85,149,945
Form type
4
Date filed
12/20/2021, 08:07 PM
Previous filing
Dec 16, 2021
Next filing
Dec 28, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock ("Common Stock") Purchase $19.6M +1.88M +22.77% $10.46 10.1M Dec 16, 2021 See Footnotes F1, F4, F5, F6
transaction PRPL Common Stock Purchase $33M +2.9M +28.71% $11.38 13M Dec 17, 2021 See Footnotes F2, F4, F5, F6
transaction PRPL Common Stock Purchase $32.5M +2.76M +21.21% $11.76 15.8M Dec 20, 2021 See Footnotes F3, F4, F5, F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $9.49 to $10.90, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission ("SEC"), upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
F2 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $10.80 to $11.75, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
F3 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $11.00 to $12.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the SEC, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
F4 The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (c) the Separate Account.
F5 Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.
F6 Following the transactions reported herein, CCP, CCC III and the Separate Account directly owned 10,679,067; 1,734,476; and 3,367,232 shares of Common Stock, respectively.

Remarks:

Gray is a director of the Issuer. As a result, the following persons may be deemed directors by deputization of the Issuer solely for purposes of Section 16 of the Securities Exchange Act of 1934, as amended: CCM, CC, CCP, CCC III and Shackelton.