Eric Liaw - Nov 15, 2021 Form 4 Insider Report for Lulu's Fashion Lounge Holdings, Inc. (LVLU)

Role
Director, 10%+ Owner
Signature
/s/ Crystal Landsem, Attorney-in-Fact
Stock symbol
LVLU
Transactions as of
Nov 15, 2021
Transactions value $
$0
Form type
4
Date filed
11/17/2021, 06:27 PM
Previous filing
Nov 10, 2021
Next filing
Jan 4, 2022

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction LVLU Common Stock Conversion of derivative security +3.73M 3.73M Nov 15, 2021 Directly held by Institutional Venture Partners XV, L.P. F1, F2
transaction LVLU Common Stock Conversion of derivative security +19.8K 19.8K Nov 15, 2021 Directly held by Institutional Venture Partners XV Executive Fund, L.P. F1, F3
transaction LVLU Common Stock Conversion of derivative security +3.75M 3.75M Nov 15, 2021 Directly held by Institutional Venture Partners XVI, L.P. F1, F4
transaction LVLU Series B Preferred Stock Other -207K -100% 0 Nov 15, 2021 Directly held by Institutional Venture Partners XV, L.P. F2, F5
transaction LVLU Series B Preferred Stock Other -1.1K -100% 0 Nov 15, 2021 Directly held by Institutional Venture Partners XV Executive Fund, L.P. F3, F5
transaction LVLU Series B Preferred Stock Other -208K -100% 0 Nov 15, 2021 Directly held by Institutional Venture Partners XVI, L.P. F4, F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction LVLU Series A Preferred Stock Conversion of derivative security $0 -778K -100% $0.00* 0 Nov 15, 2021 Common Stock 3.73M Directly held by Institutional Venture Partners XV, L.P. F1, F2
transaction LVLU Series A Preferred Stock Conversion of derivative security $0 -4.14K -100% $0.00* 0 Nov 15, 2021 Common Stock 19.8K Directly held by Institutional Venture Partners XV Executive Fund, L.P. F1, F3
transaction LVLU Series A Preferred Stock Conversion of derivative security $0 -782K -100% $0.00* 0 Nov 15, 2021 Common Stock 3.75M Directly held by Institutional Venture Partners XVI, L.P. F1, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Each share of Series A Preferred Stock automatically converted into shares of Common Stock upon the closing of the Issuer's initial public offering (the "IPO") for no additional consideration, on a 1:4.79289 basis, and had no expiration date.
F2 Institutional Venture Management XV, LLC ("IVM XV") is the general partner of Institutional Venture Partners XV, L.P. ("IVP XV") The Reporting Person is a managing director of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVP XV. The Reporting Person disclaims beneficial ownership of the shares held by IVP XV except to the extent of his pecuniary interest therein.
F3 IVM XV is the general partner of Institutional Venture Partners XV Executive Fund, L.P. ("IVP XV-EF"). The Reporting Person is a managing director of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVP XV-EF. The Reporting Person disclaims beneficial ownership of the shares held by IVP XV-EF except to the extent of his pecuniary interest therein.
F4 Institutional Venture Management XVI, LLC ("IVM XVI") is the general partner of Institutional Venture Partners XVI, L.P. (IVP XVI"). The Reporting Person is a managing director of IVM XVI and may be deemed to share voting and dispositive power over the shares held by IVP XVI. The Reporting Person disclaims beneficial ownership of the shares held by IVP XVI except to the extent of his pecuniary interest therein.
F5 The shares of Series B Preferred Stock were redeemed by the Issuer and extinguished for cash consideration upon closing of the IPO and had no expiration date.