Eric Liaw - Nov 10, 2021 Form 3 Insider Report for Lulu's Fashion Lounge Holdings, Inc. (LVLU)

Role
Director, 10%+ Owner
Signature
/s/ Crystal Landsem, Attorney-in-Fact for Eric Liaw
Stock symbol
LVLU
Transactions as of
Nov 10, 2021
Transactions value $
$0
Form type
3
Date filed
11/10/2021, 08:29 PM
Previous filing
Oct 1, 2021
Next filing
Nov 17, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
holding LVLU Series B Preferred Stock 207K Nov 10, 2021 Directly held by Institutional Venture Partners XV, L.P. F1
holding LVLU Series B Preferred Stock 1.1K Nov 10, 2021 Directly held by Institutional Venture Partners XV Executive Fund, L.P. F2
holding LVLU Series B Preferred Stock 208K Nov 10, 2021 Directly held by Institutional Venture Partners XVI, L.P. F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
holding LVLU Series A Preferred Stock Nov 10, 2021 Common Stock 3.73M Directly held by Institutional Venture Partners XV, L.P. F1, F4
holding LVLU Series A Preferred Stock Nov 10, 2021 Common Stock 19.8K Directly held by Institutional Venture Partners XV Executive Fund, L.P. F2, F4
holding LVLU Series A Preferred Stock Nov 10, 2021 Common Stock 3.75M Directly held by Institutional Venture Partners XVI, L.P. F3, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Institutional Venture Management XV, LLC ("IVM XV") is the general partner of Institutional Venture Partners XV, L.P. ("IVP XV") The Reporting Person is a managing director of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVP XV. The Reporting Person disclaims beneficial ownership of the shares held by IVP XV except to the extent of his pecuniary interest therein.
F2 IVM XV is the general partner of Institutional Venture Partners XV Executive Fund, L.P. ("IVP XV-EF"). The Reporting Person is a managing director of IVM XV and may be deemed to share voting and dispositive power over the shares held by IVP XV-EF. The Reporting Person disclaims beneficial ownership of the shares held by IVP XV-EF except to the extent of his pecuniary interest therein.
F3 Institutional Venture Management XVI, LLC ("IVM XVI") is the general partner of Institutional Venture Partners XVI, L.P. (IVP XVI"). The Reporting Person is a managing director of IVM XVI and may be deemed to share voting and dispositive power over the shares held by IVP XVI. The Reporting Person disclaims beneficial ownership of the shares held by IVP XVI except to the extent of his pecuniary interest therein.
F4 Each share of Series A Preferred Stock will automatically convert into shares of Common Stock on a 1:4.79289 basis immediately prior to the closing of the Issuer's initial public offering and has no expiration date.

Remarks:

Exhibit 24 - Power of Attorney.