John Howard Goss Jr. - 15 Nov 2021 Form 4 Insider Report for Sally Beauty Holdings, Inc. (SBH)

Role: SVP & President, Sally Beauty
Signature: /s/ Cade Newman, Attorney-in-Fact
Issuer symbol: SBH
Transactions as of: 15 Nov 2021
Net transactions value: -$23,798
Form type: 4
Filing time: 17 Nov 2021, 18:14:16 UTC
Previous filing: 05 Nov 2021
Next filing: 24 Nov 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SBH	Common Stock	Options Exercise	$0	+3,146	+19%	$0.000000	20,149	15 Nov 2021	Direct
transaction	SBH	Common Stock	Tax liability	$23,798	-1,170	-5.8%	$20.34	18,979	15 Nov 2021	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	SBH	Restricted stock units	Options Exercise	$0	-3,146	-33%	$0.000000	6,292	15 Nov 2021	Common Stock	3,146		Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Restricted stock units convert into common stock on a one-for-one basis.
F2	The restricted stock units vest in three equal annual installments beginning on November 15, 2021.