Coliseum Capital Management, LLC - May 21, 2021 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role: Director, 10%+ Owner
Signature: Gray is a director of the Issuer. As a result, the following persons may be deemed directors by deputization of the Issuer solely for purposes of Section 16 of the Securities Exchange Act of 1934, as amended: CCM, CC, CCP, COC, CCC III and Shackelton.
Stock symbol: PRPL
Transactions as of: May 21, 2021
Transactions value $: -$219,263,760
Form type: 4
Date filed: 5/25/2021, 04:16 PM
Next filing: Jun 11, 2021

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	PRPL	Class A Common Stock ("Common Stock")	Sale	-$219M	-7.31M	-47.02%	$30.00	8.24M	May 21, 2021	See Footnotes	F1, F2, F3, F4
transaction	PRPL	Common Stock	Award	$0	+2.97K	+0.04%	$0.00	8.24M	May 21, 2021	See Footnotes	F2, F3, F4, F5

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Sale of shares pursuant to an underwritten registered public offering. These securities sold were held by CCP (as defined below), COC (as defined below) and a separate account investment advisory client of CCM (the "Separate Account").
F2	The Common Stock is held directly by (a) Coliseum Capital Partners, L.P. ("CCP"), an investment limited partnership of which Coliseum Capital, LLC, a Delaware limited liability company ("CC"), is general partner and for which Coliseum Capital Management, LLC, a Delaware limited liability company ("CCM"), serves as investment adviser, (b) Coliseum Capital Co-Invest III, L.P. ("CCC III"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, (c) Coliseum Co-Invest Debt Fund, L.P. ("COC" and together with CCP and CCC III, the "Funds"), an investment limited partnership of which CC is general partner and for which CCM serves as investment adviser, and (d) the Separate Account.
F3	Christopher Shackelton ("Shackelton") and Adam Gray ("Gray") are managers of and have an ownership interest in each of CCM and CC. Each of Shackelton, Gray, CCP, COC, CCC III, the Separate Account, CC and CCM disclaims beneficial ownership of these securities except to the extent of that person's pecuniary interest therein.
F4	Following the transactions reported herein, CCP, COC, CCC III and the Separate Account directly owned 4,942,848; 0; 1,734,476; and 1,561,588 shares of Common Stock, respectively.
F5	The Common Stock was received by Gray in connection with his service as a member of the board of directors of the Issuer. Gray has agreed that all equity awards he receives for serving as a director of the Issuer shall be issued to CCP.

Remarks:

Gray is a director of the Issuer. As a result, the following persons may be deemed directors by deputization of the Issuer solely for purposes of Section 16 of the Securities Exchange Act of 1934, as amended: CCM, CC, CCP, COC, CCC III and Shackelton.