Kristen Cunningham - Oct 1, 2024 Form 4 Insider Report for Lifevantage Corp (LFVN)

Role: Chief Sales Officer
Signature: /s/ Alissa Neufeld, Power of Attorney for Kristen Cunningham
Stock symbol: LFVN
Transactions as of: Oct 1, 2024
Transactions value $: -$27,533
Form type: 4
Date filed: 10/3/2024, 06:05 PM
Previous filing: Sep 5, 2024

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	LFVN	Common Stock	Options Exercise	$0	+3K	+2.81%	$0.00	110K	Oct 1, 2024	Direct	F1
transaction	LFVN	Common Stock	Tax liability	-$27.5K	-2.23K	-2.03%	$12.33	108K	Oct 1, 2024	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	LFVN	Performance Restricted Stock Units	Options Exercise	$0	-3K	-25%	$0.00	9K	Oct 1, 2024	Common Stock	3K		Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	On August 18, 2022, the reporting person was granted PSUs which vest only to the extent specified financial performance criteria are achieved and subject to the reporting person's continued service with the Issuer, as follows: (i) 1/3 of the earned award vested on the first anniversary of the grant date and (ii) an additional 1/12 of the earned award will vest on the first day of each calendar quarter thereafter. The reporting person initially reported the number of shares that were eligible to be earned at target-level performance achievement. The performance criteria were achieved at a level above target; accordingly, the reporting person is eligible to earn 133.13% of the target number of units. The actual number of shares that vested on the reported transaction date was 133.13% of the at-target number of shares subject to vesting on that date and the number of PSUs beneficially owned following the reported transaction has been updated to reflect the new target number of units.
F2	Performance Restricted Stock Units ("PSUs") convert into common stock on a one-for-one basis.

Content

On August 18, 2022, the reporting person was granted PSUs which vest only to the extent specified financial performance criteria are achieved and subject to the reporting person's continued service with the Issuer, as follows: (i) 1/3 of the earned award vested on the first anniversary of the grant date and (ii) an additional 1/12 of the earned award will vest on the first day of each calendar quarter thereafter. The reporting person initially reported the number of shares that were eligible to be earned at target-level performance achievement. The performance criteria were achieved at a level above target; accordingly, the reporting person is eligible to earn 133.13% of the target number of units. The actual number of shares that vested on the reported transaction date was 133.13% of the at-target number of shares subject to vesting on that date and the number of PSUs beneficially owned following the reported transaction has been updated to reflect the new target number of units.

Performance Restricted Stock Units ("PSUs") convert into common stock on a one-for-one basis.