Steven R. Fife - Oct 1, 2024 Form 4 Insider Report for Lifevantage Corp (LFVN)

Role: President and CEO, Director
Signature: /s/ Alissa Neufeld, Power of Attorney for Steven R. Fife
Stock symbol: LFVN
Transactions as of: Oct 1, 2024
Transactions value $: -$72,833
Form type: 4
Date filed: 10/3/2024, 06:05 PM
Previous filing: Aug 28, 2024
Next filing: Nov 8, 2024

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	LFVN	Common Stock	Options Exercise	$0	+3.23K	+0.45%	$0.00	721K	Oct 1, 2024	Direct	F1
transaction	LFVN	Common Stock	Tax liability	-$72.8K	-5.91K	-0.82%	$12.33	715K	Oct 1, 2024	Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	LFVN	Performance Stock Units	Options Exercise	$0	-3.23K	-100%	$0.00	0	Oct 1, 2024	Common Stock	3.23K		Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	On November 10, 2022, the reporting person was granted PSUs which vest only to the extent specified financial performance criteria are achieved and subject to the reporting person's continued service with the issuer, as provided in the Form 4 filed by the reporting person on November 15, 2022. The reporting person initially reported the number of shares that were eligible to be earned at target-level performance achievement. The performance criteria were achieved at a level above target. The actual number of shares that vested was 133.13% of the at-target number of shares subject to vesting on that date. The number of PSUs beneficially owned following the reported transaction has been updated to reflect the number of earned units as well as the number of earned units remaining following the cancellation of 9,700 earned units, as reported on the Form 4 filed on November 8, 2023.
F2	Performance Stock Units ("PSUs") convert into common stock on a one-for-one basis.

Content

On November 10, 2022, the reporting person was granted PSUs which vest only to the extent specified financial performance criteria are achieved and subject to the reporting person's continued service with the issuer, as provided in the Form 4 filed by the reporting person on November 15, 2022. The reporting person initially reported the number of shares that were eligible to be earned at target-level performance achievement. The performance criteria were achieved at a level above target. The actual number of shares that vested was 133.13% of the at-target number of shares subject to vesting on that date. The number of PSUs beneficially owned following the reported transaction has been updated to reflect the number of earned units as well as the number of earned units remaining following the cancellation of 9,700 earned units, as reported on the Form 4 filed on November 8, 2023.

Performance Stock Units ("PSUs") convert into common stock on a one-for-one basis.