| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 2.1% | -91% | $3,308,164 | -$59,681,023 | 85,394 | -95% | Brookstone Capital Management, LLC | 31 Dec 2025 |
As of 31 Dec 2025, 72 institutional investors reported holding 2,224,707 shares of Innovator ETFs Trust - Innovator S&P Ultra Buffer ETF - July (UJUL). This represents 55% of the company’s total 4,028,019 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator S&P Ultra Buffer ETF - July (UJUL) together control 44% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Kestra Advisory Services, LLC | 6.2% | 250,540 | -0.06% | 0.04% | $9,708,417 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 4.1% | 165,237 | -39% | 0.38% | $6,402,934 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | 3.4% | 135,679 | -0.06% | 0.01% | $5,291,481 |
| KFG WEALTH MANAGEMENT, LLC | 3.3% | 133,406 | -24% | 0.69% | $5,169,475 |
| CWM, LLC | 3% | 122,668 | +8.9% | 0.01% | $4,753,000 |
| Brookstone Capital Management | 2.1% | 85,394 | -95% | 0.04% | $3,309,018 |
| FOUNDATIONS INVESTMENT ADVISORS, LLC | 1.9% | 74,601 | +363% | 0.04% | $2,890,789 |
| IMG Wealth Management, Inc. | 1.6% | 64,393 | -1% | 1.6% | $2,495,229 |
| COMMONWEALTH EQUITY SERVICES, LLC | 1.6% | 63,183 | -6.4% | 0% | $2,448,330 |
| Arete Wealth Advisors, LLC | 1.4% | 58,373 | -5.7% | 0.14% | $2,262,000 |
| Berger Financial Group, Inc | 1.4% | 57,177 | -3.2% | 0.13% | $2,215,609 |
| Orion Porfolio Solutions, LLC | 1.4% | 55,087 | +8.5% | 0.02% | $2,134,621 |
| CENTRAL VALLEY ADVISORS, LLC | 1.3% | 52,235 | 0% | 0.6% | $2,024,109 |
| AssuredPartners Investment Advisors, LLC | 1.3% | 51,266 | 0.3% | $1,986,558 | |
| Allworth Financial LP | 1.2% | 49,456 | -2.4% | 0.01% | $1,916,420 |
| ENVESTNET ASSET MANAGEMENT INC | 1.2% | 47,092 | +1.2% | 0% | $1,824,815 |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | 1.1% | 45,501 | +2% | 0.09% | $1,763,164 |
| Cerity Partners LLC | 1.1% | 43,612 | -20% | 0% | $1,689,965 |
| MML INVESTORS SERVICES, LLC | 0.86% | 34,608 | +2.8% | 0% | $1,341,060 |
| Spire Wealth Management | 0.84% | 33,680 | -5.4% | 0.04% | $1,305,113 |
| LPL Financial LLC | 0.84% | 33,675 | -0.67% | 0% | $1,304,906 |
| Chicago Partners Investment Group LLC | 0.81% | 32,647 | 0% | 0.03% | $1,273,592 |
| HighTower Advisors, LLC | 0.78% | 31,600 | 0% | 0% | $1,224,500 |
| Cambridge Investment Research Advisors, Inc. | 0.77% | 30,863 | +8.5% | 0% | $1,196,000 |
| SeaCrest Wealth Management, LLC | 0.75% | 30,162 | -5.9% | 0.12% | $1,174,961 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 2,224,707 | $86,304,801 | -$66,134,254 | $38.75 | 72 |
| 2025 Q3 | 4,581,249 | $174,517,255 | +$64,585,481 | $38.11 | 80 |
| 2025 Q2 | 2,902,458 | $106,812,663 | +$8,070,868 | $36.79 | 69 |
| 2025 Q1 | 2,705,938 | $90,531,675 | +$7,417,380 | $33.53 | 68 |
| 2024 Q4 | 2,486,683 | $85,825,626 | -$19,342,775 | $34.49 | 67 |
| 2024 Q3 | 2,932,107 | $99,434,303 | +$20,952,513 | $33.91 | 64 |
| 2024 Q2 | 2,315,983 | $75,948,967 | +$20,947,991 | $32.54 | 59 |
| 2024 Q1 | 1,649,086 | $52,544,807 | -$33,621,326 | $31.87 | 53 |
| 2023 Q4 | 2,682,071 | $81,290,475 | -$65,348,950 | $30.30 | 56 |
| 2023 Q3 | 4,891,361 | $138,166,320 | +$105,026,357 | $28.23 | 56 |
| 2023 Q2 | 982,246 | $28,274,053 | +$7,535,382 | $28.80 | 35 |
| 2023 Q1 | 725,573 | $19,638,107 | -$14,000,851 | $27.04 | 32 |
| 2022 Q4 | 1,261,320 | $32,577,301 | +$3,319,888 | $25.75 | 36 |
| 2022 Q3 | 1,005,620 | $24,907,661 | +$7,409,955 | $24.79 | 26 |
| 2022 Q2 | 694,705 | $17,626,579 | -$311,970 | $25.33 | 23 |
| 2022 Q1 | 702,309 | $19,352,251 | -$1,329,981 | $27.51 | 26 |
| 2021 Q4 | 749,860 | $20,755,313 | -$2,420,151 | $27.68 | 24 |
| 2021 Q3 | 816,437 | $21,964,278 | +$9,655,580 | $26.90 | 23 |
| 2021 Q2 | 542,675 | $14,619,423 | +$2,441,536 | $26.94 | 18 |
| 2021 Q1 | 428,685 | $11,477,904 | -$4,804,090 | $26.77 | 18 |
| 2020 Q4 | 622,768 | $16,478,054 | -$980,002 | $26.46 | 26 |
| 2020 Q3 | 646,687 | $16,652,241 | -$407,507 | $25.75 | 22 |
| 2020 Q2 | 625,017 | $15,835,000 | -$48,211,167 | $25.34 | 17 |
| 2020 Q1 | 2,560,191 | $58,938,000 | +$51,546,915 | $23.02 | 23 |
| 2019 Q4 | 315,390 | $7,992,091 | -$497,133 | $25.21 | 21 |
| 2019 Q3 | 315,782 | $8,233,000 | -$2,917,035 | $26.06 | 19 |
| 2019 Q2 | 428,015 | $11,044,000 | +$6,329,660 | $25.79 | 14 |
| 2019 Q1 | 141,976 | $3,576,000 | -$6,132,763 | $25.09 | 8 |
| 2018 Q4 | 356,685 | $9,018,000 | +$8,136,641 | $23.76 | 8 |
| 2018 Q3 | 37,015 | $944,000 | +$944,000 | $25.30 | 4 |