| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 2.1% | -91% | $3,308,164 | -$59,681,023 | 85,394 | -95% | Brookstone Capital Management, LLC | 31 Dec 2025 |
As of 30 Sep 2025, 80 institutional investors reported holding 4,581,249 shares of Innovator ETFs Trust - Innovator S&P Ultra Buffer ETF - July (UJUL). This represents 114% of the company’s total 4,028,019 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator S&P Ultra Buffer ETF - July (UJUL) together control 99% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Brookstone Capital Management | 41% | 1,633,596 | +4571% | 0.74% | $62,254,554 |
| OSAIC HOLDINGS, INC. | 8% | 323,564 | +2.3% | 0.02% | $12,199,508 |
| RAYMOND JAMES FINANCIAL INC | 6.9% | 278,917 | +1.8% | 0% | $10,629,220 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 6.7% | 270,179 | +4.6% | 0.6% | $10,296,225 |
| Kestra Advisory Services, LLC | 6.2% | 250,684 | -3.9% | 0.04% | $9,553,284 |
| KFG WEALTH MANAGEMENT, LLC | 4.3% | 174,667 | +5.1% | 0.96% | $6,656,360 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | 3.4% | 135,764 | -1.4% | 0.01% | $5,178,039 |
| CWM, LLC | 2.8% | 112,647 | -0.35% | 0.01% | $4,293,000 |
| COMMONWEALTH EQUITY SERVICES, LLC | 1.7% | 67,498 | +10% | 0% | $2,572,000 |
| IMG Wealth Management, Inc. | 1.6% | 65,076 | +0.31% | 1.7% | $2,479,975 |
| Arete Wealth Advisors, LLC | 1.5% | 61,914 | +447% | 0.15% | $2,358,000 |
| Berger Financial Group, Inc | 1.5% | 59,069 | +234% | 0.13% | $2,251,055 |
| Cerity Partners LLC | 1.3% | 54,273 | 0% | 0% | $2,068,284 |
| CENTRAL VALLEY ADVISORS, LLC | 1.3% | 52,235 | +65% | 0.62% | $1,990,620 |
| Orion Porfolio Solutions, LLC | 1.3% | 50,794 | +15% | 0.02% | $1,935,703 |
| Allworth Financial LP | 1.3% | 50,685 | +0.27% | 0.01% | $1,931,550 |
| ENVESTNET ASSET MANAGEMENT INC | 1.2% | 46,527 | +49% | 0% | $1,773,093 |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | 1.1% | 44,597 | -0.97% | 0.11% | $1,699,543 |
| Merit Financial Group, LLC | 1% | 40,777 | -46% | 0.01% | $1,553,967 |
| WPWealth LLP | 0.99% | 39,686 | -0.68% | 0.25% | $1,512,390 |
| Spire Wealth Management | 0.88% | 35,588 | +376% | 0.05% | $1,356,270 |
| LPL Financial LLC | 0.84% | 33,902 | +22% | 0% | $1,291,968 |
| MML INVESTORS SERVICES, LLC | 0.84% | 33,662 | +27% | 0% | $1,282,822 |
| Chicago Partners Investment Group LLC | 0.81% | 32,647 | 0% | 0.03% | $1,254,624 |
| SeaCrest Wealth Management, LLC | 0.8% | 32,062 | 0.13% | $1,224,608 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 739,729 | $28,706,757 | -$66,149,282 | $38.75 | 15 |
| 2025 Q3 | 4,581,249 | $174,517,255 | +$64,585,481 | $38.11 | 80 |
| 2025 Q2 | 2,902,458 | $106,812,663 | +$8,070,868 | $36.79 | 69 |
| 2025 Q1 | 2,705,938 | $90,531,675 | +$7,417,380 | $33.53 | 68 |
| 2024 Q4 | 2,486,683 | $85,825,626 | -$19,342,775 | $34.49 | 67 |
| 2024 Q3 | 2,932,107 | $99,434,303 | +$20,952,513 | $33.91 | 64 |
| 2024 Q2 | 2,315,983 | $75,948,967 | +$20,947,991 | $32.54 | 59 |
| 2024 Q1 | 1,649,086 | $52,544,807 | -$33,621,326 | $31.87 | 53 |
| 2023 Q4 | 2,682,071 | $81,290,475 | -$65,348,950 | $30.30 | 56 |
| 2023 Q3 | 4,891,361 | $138,166,320 | +$105,026,357 | $28.23 | 56 |
| 2023 Q2 | 982,246 | $28,274,053 | +$7,535,382 | $28.80 | 35 |
| 2023 Q1 | 725,573 | $19,638,107 | -$14,000,851 | $27.04 | 32 |
| 2022 Q4 | 1,261,320 | $32,577,301 | +$3,319,888 | $25.75 | 36 |
| 2022 Q3 | 1,005,620 | $24,907,661 | +$7,409,955 | $24.79 | 26 |
| 2022 Q2 | 694,705 | $17,626,579 | -$311,970 | $25.33 | 23 |
| 2022 Q1 | 702,309 | $19,352,251 | -$1,329,981 | $27.51 | 26 |
| 2021 Q4 | 749,860 | $20,755,313 | -$2,420,151 | $27.68 | 24 |
| 2021 Q3 | 816,437 | $21,964,278 | +$9,655,580 | $26.90 | 23 |
| 2021 Q2 | 542,675 | $14,619,423 | +$2,441,536 | $26.94 | 18 |
| 2021 Q1 | 428,685 | $11,477,904 | -$4,804,090 | $26.77 | 18 |
| 2020 Q4 | 622,768 | $16,478,054 | -$980,002 | $26.46 | 26 |
| 2020 Q3 | 646,687 | $16,652,241 | -$407,507 | $25.75 | 22 |
| 2020 Q2 | 625,017 | $15,835,000 | -$48,211,167 | $25.34 | 17 |
| 2020 Q1 | 2,560,191 | $58,938,000 | +$51,546,915 | $23.02 | 23 |
| 2019 Q4 | 315,390 | $7,992,091 | -$497,133 | $25.21 | 21 |
| 2019 Q3 | 315,782 | $8,233,000 | -$2,917,035 | $26.06 | 19 |
| 2019 Q2 | 428,015 | $11,044,000 | +$6,329,660 | $25.79 | 14 |
| 2019 Q1 | 141,976 | $3,576,000 | -$6,132,763 | $25.09 | 8 |
| 2018 Q4 | 356,685 | $9,018,000 | +$8,136,641 | $23.76 | 8 |
| 2018 Q3 | 37,015 | $944,000 | +$944,000 | $25.30 | 4 |