| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 3.7% | $36,806,419 | 950,579 | Brookstone Capital Management, LLC | 31 Dec 2024 |
As of 31 Dec 2025, 215 institutional investors reported holding 15,084,530 shares of Innovator ETFs Trust - Innovator US Equity Power Buffer ETF - December (POCT). This represents 59% of the company’s total 25,760,949 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator US Equity Power Buffer ETF - December (POCT) together control 41% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Cerity Partners LLC | 6.1% | 1,577,949 | +36% | 0.1% | $69,303,526 |
| Penserra Capital Management LLC | 5.5% | 1,417,784 | -1.8% | 0.74% | $62,269,000 |
| Brookstone Capital Management | 3.5% | 893,154 | +341% | 0.45% | $39,227,324 |
| WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | 3.2% | 831,988 | +157% | 0.05% | $36,773,870 |
| COMMONWEALTH EQUITY SERVICES, LLC | 3% | 781,573 | +19% | 0.05% | $34,326,691 |
| Allworth Financial LP | 2.4% | 607,412 | 0.11% | $26,677,536 | |
| ENVESTNET ASSET MANAGEMENT INC | 1.8% | 454,521 | -19% | 0.01% | $19,962,562 |
| Focus Partners Wealth | 1.6% | 424,039 | +207% | 0.02% | $18,623,793 |
| LPL Financial LLC | 1.5% | 384,039 | +9.5% | 0% | $16,866,993 |
| Janney Montgomery Scott LLC | 1.1% | 270,704 | +3.2% | 0.03% | $11,889,000 |
| CoreCap Advisors, LLC | 0.98% | 252,367 | +2.8% | 0.39% | $11,083,959 |
| HighTower Advisors, LLC | 0.97% | 250,883 | +2.7% | 0.01% | $11,018,781 |
| CWM, LLC | 0.95% | 245,589 | +11% | 0.03% | $10,786,000 |
| Orion Porfolio Solutions, LLC | 0.95% | 244,048 | +21% | 0.08% | $10,718,588 |
| US BANCORP \DE\ | 0.85% | 219,915 | +5372% | 0.01% | $9,658,667 |
| Kestra Advisory Services, LLC | 0.82% | 212,051 | +7.2% | 0.04% | $9,313,287 |
| MML INVESTORS SERVICES, LLC | 0.77% | 197,218 | +55% | 0.02% | $8,661,815 |
| AA Financial Advisors, LLC | 0.75% | 193,497 | -4.7% | 1.6% | $8,498,388 |
| WEST MICHIGAN ADVISORS, LLC | 0.73% | 186,976 | 1.9% | $8,211,986 | |
| Forvis Mazars Wealth Advisors, LLC | 0.71% | 183,397 | -7.1% | 0.15% | $8,054,797 |
| MAI Capital Management | 0.64% | 165,010 | +316% | 0.04% | $7,247,230 |
| STEPHENS INC /AR/ | 0.63% | 163,375 | -35% | 0.09% | $7,175,430 |
| TRUIST FINANCIAL CORP | 0.6% | 153,421 | +3.2% | 0.01% | $6,738,250 |
| Certified Advisory Corp | 0.54% | 137,995 | +26% | 0.55% | $6,060,721 |
| Motiv8 Investments LLC | 0.51% | 131,475 | -24% | 3.1% | $5,774,000 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 15,084,530 | $662,986,886 | +$102,555,339 | $43.92 | 215 |
| 2025 Q3 | 17,161,131 | $739,077,644 | +$90,848,569 | $43.10 | 200 |
| 2025 Q2 | 15,130,464 | $624,952,830 | -$43,225,519 | $41.30 | 212 |
| 2025 Q1 | 16,305,376 | $633,522,820 | -$12,543,379 | $38.85 | 216 |
| 2024 Q4 | 16,843,351 | $666,425,873 | +$166,497,830 | $39.57 | 214 |
| 2024 Q3 | 11,384,134 | $443,411,156 | -$9,858,111 | $38.95 | 171 |
| 2024 Q2 | 11,831,372 | $453,056,234 | -$110,046,960 | $38.29 | 170 |
| 2024 Q1 | 15,028,512 | $563,404,349 | -$64,915,658 | $37.49 | 166 |
| 2023 Q4 | 16,657,283 | $601,753,194 | +$241,124,670 | $36.12 | 164 |
| 2023 Q3 | 9,685,126 | $328,896,813 | +$1,494,476 | $33.96 | 125 |
| 2023 Q2 | 9,715,542 | $325,135,970 | -$69,014,078 | $33.47 | 133 |
| 2023 Q1 | 11,691,677 | $369,927,865 | -$140,687,396 | $31.63 | 143 |
| 2022 Q4 | 16,281,245 | $489,709,570 | +$180,635,665 | $30.07 | 141 |
| 2022 Q3 | 9,934,013 | $284,298,399 | +$129,167,974 | $28.63 | 104 |
| 2022 Q2 | 5,434,112 | $152,873,663 | +$55,984,076 | $28.07 | 86 |
| 2022 Q1 | 3,632,727 | $109,784,601 | +$6,792,579 | $30.23 | 86 |
| 2021 Q4 | 3,404,126 | $103,588,697 | +$18,624,560 | $30.45 | 80 |
| 2021 Q3 | 2,318,404 | $68,063,338 | -$2,159,248 | $29.34 | 62 |
| 2021 Q2 | 2,480,653 | $72,221,735 | -$5,097,258 | $29.11 | 64 |
| 2021 Q1 | 2,645,918 | $75,446,402 | -$5,188,388 | $28.50 | 67 |
| 2020 Q4 | 2,696,149 | $75,013,216 | +$3,503,419 | $27.82 | 68 |
| 2020 Q3 | 2,373,681 | $62,693,051 | -$47,742,764 | $26.41 | 57 |
| 2020 Q2 | 4,170,651 | $105,147,702 | -$2,208,124 | $25.18 | 47 |
| 2020 Q1 | 4,255,269 | $97,261,838 | -$44,878,566 | $22.58 | 44 |
| 2019 Q4 | 6,112,734 | $154,024,720 | +$2,842,602 | $25.20 | 48 |
| 2019 Q3 | 5,868,339 | $146,132,379 | +$30,041,530 | $24.89 | 38 |
| 2019 Q2 | 4,617,866 | $115,589,533 | +$92,475,203 | $25.03 | 31 |
| 2019 Q1 | 923,370 | $22,608,893 | +$1,444,950 | $24.45 | 20 |
| 2018 Q4 | 1,065,522 | $24,866,124 | +$20,258,124 | $22.84 | 14 |