| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 12% | $27,378,043 | +$26,588,767 | 571,686 | +3369% | Brookstone Capital Management, LLC | 31 Aug 2025 |
As of 30 Sep 2025, 99 institutional investors reported holding 3,132,280 shares of Innovator ETFs Trust - Innovator U.S. Equity Buffer ETF - August (BAUG). This represents 66% of the company’s total 4,716,881 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Buffer ETF - August (BAUG) together control 53% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Brookstone Capital Management | 12% | 569,324 | +3760% | 0.33% | $27,891,582 |
| Penserra Capital Management LLC | 8.2% | 386,043 | +1.2% | 0.23% | $18,912,000 |
| OSAIC HOLDINGS, INC. | 5.1% | 240,333 | +40% | 0.02% | $11,670,559 |
| COMMONWEALTH EQUITY SERVICES, LLC | 4.9% | 229,400 | -4.4% | 0.01% | $11,238,000 |
| RAYMOND JAMES FINANCIAL INC | 2.9% | 134,465 | +25% | 0% | $6,587,535 |
| Cerity Partners LLC | 2.8% | 134,215 | +19% | 0.01% | $6,575,287 |
| HighTower Advisors, LLC | 1.8% | 85,441 | +26% | 0% | $4,185,814 |
| Kestra Advisory Services, LLC | 1.6% | 75,577 | -41% | 0.02% | $3,702,570 |
| ENVESTNET ASSET MANAGEMENT INC | 1.3% | 62,002 | +59% | 0% | $3,037,521 |
| Cetera Investment Advisers | 1.2% | 58,598 | +27% | 0% | $2,870,757 |
| Diligent Investors, LLC | 1.2% | 57,700 | +2.4% | 0.71% | $2,826,763 |
| LPL Financial LLC | 1% | 49,285 | -6.4% | 0% | $2,414,506 |
| Beacon Pointe Advisors, LLC | 0.81% | 38,087 | -4.5% | 0.02% | $1,865,909 |
| Janney Montgomery Scott LLC | 0.73% | 34,294 | -0.08% | 0% | $1,680,000 |
| CHAPMAN FINANCIAL GROUP, LLC | 0.72% | 33,992 | -4.4% | 1.2% | $1,665,292 |
| OLD MISSION CAPITAL LLC | 0.72% | 33,848 | -25% | 0.06% | $1,658,237 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | 0.71% | 33,408 | -2.2% | 0.25% | $1,636,681 |
| Snowden Capital Advisors LLC | 0.71% | 33,391 | -5.3% | 0.04% | $1,635,848 |
| INTEGRAL INVESTMENT ADVISORS, INC. | 0.67% | 31,432 | +32% | 0.41% | $1,539,876 |
| Cambridge Investment Research Advisors, Inc. | 0.66% | 31,184 | -2% | 0% | $1,528,000 |
| FSA Advisors, Inc. | 0.57% | 26,882 | +0.91% | 1% | $1,316,968 |
| CoreCap Advisors, LLC | 0.56% | 26,453 | +23% | 0.05% | $1,295,951 |
| Lantz Financial LLC | 0.54% | 25,673 | +50% | 0.28% | $1,257,738 |
| Beacon Financial Advisory LLC | 0.5% | 23,706 | -2.3% | 0.27% | $1,161,374 |
| Fragasso Financial Advisors Inc | 0.48% | 22,683 | -1% | 0.07% | $1,112,975 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 752,822 | $37,674,279 | +$1,779,355 | $50.04 | 15 |
| 2025 Q3 | 3,132,280 | $153,359,351 | +$37,521,451 | $48.99 | 99 |
| 2025 Q2 | 2,369,387 | $109,000,830 | -$11,893,362 | $46.02 | 94 |
| 2025 Q1 | 2,589,252 | $109,929,104 | -$12,034,711 | $42.45 | 89 |
| 2024 Q4 | 2,909,660 | $126,796,009 | +$2,901,290 | $43.58 | 98 |
| 2024 Q3 | 2,791,823 | $119,430,943 | +$29,201,357 | $42.78 | 94 |
| 2024 Q2 | 2,102,595 | $85,312,024 | -$41,845,773 | $40.57 | 87 |
| 2024 Q1 | 3,179,999 | $123,405,634 | -$90,401,237 | $38.87 | 91 |
| 2023 Q4 | 5,531,999 | $199,507,180 | +$72,416,172 | $35.98 | 103 |
| 2023 Q3 | 3,517,381 | $116,089,391 | +$77,034 | $33.01 | 85 |
| 2023 Q2 | 3,506,166 | $117,610,982 | +$36,297,185 | $33.56 | 71 |
| 2023 Q1 | 2,382,949 | $75,234,304 | +$17,617,553 | $31.56 | 65 |
| 2022 Q4 | 1,888,474 | $56,506,966 | -$15,302,789 | $29.95 | 63 |
| 2022 Q3 | 2,416,594 | $68,326,128 | +$2,053,959 | $28.27 | 63 |
| 2022 Q2 | 2,292,023 | $67,708,000 | +$2,336,837 | $29.56 | 42 |
| 2022 Q1 | 2,186,838 | $71,549,700 | +$25,174,901 | $32.72 | 49 |
| 2021 Q4 | 1,445,514 | $48,265,862 | +$3,397,353 | $33.40 | 51 |
| 2021 Q3 | 1,294,852 | $40,600,228 | +$24,958,827 | $31.34 | 43 |
| 2021 Q2 | 498,349 | $15,719,000 | -$4,099,930 | $31.54 | 25 |
| 2021 Q1 | 619,543 | $19,112,992 | -$4,956,175 | $30.84 | 26 |
| 2020 Q4 | 776,459 | $23,135,000 | +$678,913 | $29.80 | 30 |
| 2020 Q3 | 619,469 | $17,237,000 | -$6,974,744 | $27.80 | 25 |
| 2020 Q2 | 871,007 | $22,771,000 | +$8,638,301 | $26.15 | 16 |
| 2020 Q1 | 547,152 | $12,460,000 | -$3,511,897 | $22.76 | 19 |
| 2019 Q4 | 671,689 | $17,813,000 | +$358,172 | $26.56 | 20 |
| 2019 Q3 | 651,704 | $16,382,000 | +$12,367,000 | $25.13 | 15 |