| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 28% | +1268% | $65,155,648 | +$61,066,214 | 1,687,096 | +1493% | Brookstone Capital Management, LLC | 31 Aug 2025 |
As of 30 Sep 2025, 92 institutional investors reported holding 4,182,713 shares of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - August (UAUG). This represents 69% of the company’s total 6,099,407 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - August (UAUG) together control 59% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Brookstone Capital Management | 27% | 1,648,859 | +1213% | 0.77% | $64,811,528 |
| RAYMOND JAMES FINANCIAL INC | 4.7% | 286,285 | +417% | 0% | $11,252,976 |
| OSAIC HOLDINGS, INC. | 2.7% | 163,116 | +32% | 0.01% | $6,316,963 |
| COMMONWEALTH EQUITY SERVICES, LLC | 2.7% | 162,676 | +6.5% | 0.01% | $6,394,000 |
| Archer Investment Corp | 2.5% | 153,263 | +3% | 1.4% | $6,024,291 |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 2.5% | 149,474 | +8.4% | 0.34% | $5,875,360 |
| KFG WEALTH MANAGEMENT, LLC | 2.3% | 137,354 | +7.6% | 0.78% | $5,398,969 |
| MBL Wealth, LLC | 2.2% | 131,225 | +5.8% | 0.45% | $5,158,049 |
| Kestra Advisory Services, LLC | 2.1% | 126,046 | -8.3% | 0.02% | $4,954,478 |
| ENVESTNET ASSET MANAGEMENT INC | 1.2% | 75,352 | +6.7% | 0% | $2,961,854 |
| FIDUCIARY FINANCIAL GROUP, LLC | 0.96% | 58,579 | 0% | 0.36% | $2,302,559 |
| Spire Wealth Management | 0.96% | 58,542 | +563% | 0.08% | $2,301,282 |
| Berger Financial Group, Inc | 0.95% | 58,145 | -18% | 0.14% | $2,285,500 |
| CENTRAL VALLEY ADVISORS, LLC | 0.87% | 53,333 | +32% | 0.65% | $2,096,355 |
| Strategic Blueprint, LLC | 0.85% | 51,717 | +6.4% | 0.09% | $2,032,835 |
| Cambridge Investment Research Advisors, Inc. | 0.65% | 39,646 | +16% | 0% | $1,558,000 |
| Clearstead Advisors, LLC | 0.58% | 35,416 | 0.02% | $1,392,093 | |
| LPL Financial LLC | 0.58% | 35,415 | +0.38% | 0% | $1,392,054 |
| MML INVESTORS SERVICES, LLC | 0.56% | 33,907 | +26% | 0% | $1,332,779 |
| Cetera Investment Advisers | 0.52% | 31,542 | +31% | 0% | $1,239,818 |
| WealthShield Partners, LLC | 0.44% | 27,055 | -10% | 0.12% | $1,063,448 |
| MILESTONE ASSET MANAGEMENT, LLC | 0.44% | 27,002 | -1.3% | 0.2% | $1,061,365 |
| OLD MISSION CAPITAL LLC | 0.37% | 22,443 | -52% | 0.03% | $882,164 |
| Retirement Planning Group, LLC | 0.37% | 22,352 | 0% | 0.03% | $878,588 |
| Foundations Investment Advisors, LLC | 0.35% | 21,238 | +143% | 0.01% | $834,800 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 2,076,221 | $82,885,122 | -$503,160 | $39.92 | 15 |
| 2025 Q3 | 4,182,713 | $164,317,003 | +$78,437,796 | $39.31 | 92 |
| 2025 Q2 | 2,194,589 | $82,154,022 | -$4,781,111 | $37.42 | 80 |
| 2025 Q1 | 2,349,791 | $81,297,868 | -$79,574,529 | $34.62 | 87 |
| 2024 Q4 | 4,651,416 | $165,163,502 | +$878,464 | $35.51 | 93 |
| 2024 Q3 | 4,551,236 | $159,482,808 | +$51,829,970 | $35.03 | 83 |
| 2024 Q2 | 3,083,227 | $103,782,340 | -$70,620,255 | $33.65 | 84 |
| 2024 Q1 | 5,196,010 | $169,326,124 | -$194,294,330 | $32.65 | 84 |
| 2023 Q4 | 11,166,252 | $343,447,967 | +$133,765,483 | $30.74 | 88 |
| 2023 Q3 | 6,571,750 | $188,262,193 | +$142,067,787 | $28.66 | 62 |
| 2023 Q2 | 1,609,344 | $46,374,186 | -$53,273,992 | $28.82 | 44 |
| 2023 Q1 | 3,498,146 | $94,641,292 | +$25,515,306 | $27.05 | 45 |
| 2022 Q4 | 2,690,741 | $70,310,681 | +$13,741,883 | $26.12 | 45 |
| 2022 Q3 | 1,957,726 | $49,528,501 | +$28,208,376 | $25.30 | 29 |
| 2022 Q2 | 813,229 | $21,883,772 | +$11,320,919 | $26.92 | 17 |
| 2022 Q1 | 386,800 | $11,200,843 | -$5,300,050 | $29.03 | 20 |
| 2021 Q4 | 570,752 | $16,712,683 | -$10,549,906 | $29.28 | 21 |
| 2021 Q3 | 1,239,206 | $35,249,867 | +$26,561,535 | $28.45 | 24 |
| 2021 Q2 | 304,714 | $8,704,145 | -$3,786,663 | $28.56 | 13 |
| 2021 Q1 | 431,025 | $12,168,622 | +$196,706 | $28.23 | 17 |
| 2020 Q4 | 456,495 | $12,732,553 | -$8,906,840 | $27.90 | 23 |
| 2020 Q3 | 739,602 | $19,961,398 | -$6,189,722 | $27.02 | 17 |
| 2020 Q2 | 974,200 | $25,045,000 | +$2,996,182 | $25.72 | 14 |
| 2020 Q1 | 865,604 | $20,528,000 | +$13,183,012 | $23.63 | 13 |
| 2019 Q4 | 304,851 | $7,886,000 | +$1,099,934 | $25.84 | 14 |
| 2019 Q3 | 251,584 | $6,349,000 | +$6,349,000 | $25.25 | 10 |