| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 11% | $27,151,983 | +$26,288,508 | 561,105 | +3045% | Brookstone Capital Management, LLC | 30 Sep 2025 |
As of 30 Sep 2025, 102 institutional investors reported holding 3,965,663 shares of Innovator ETFs Trust - Innovator U.S. Equity Buffer ETF - September (BSEP). This represents 81% of the company’s total 4,909,055 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Buffer ETF - September (BSEP) together control 66% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Brookstone Capital Management | 11% | 561,151 | +3406% | 0.32% | $27,095,737 |
| Outlook Wealth Advisors, LLC | 8.3% | 405,675 | +1827% | 4.9% | $19,588,424 |
| Penserra Capital Management LLC | 8% | 391,820 | +1.2% | 0.23% | $18,919,000 |
| COMMONWEALTH EQUITY SERVICES, LLC | 5.9% | 289,519 | -4.3% | 0.02% | $13,980,000 |
| CITADEL ADVISORS LLC | 5.2% | 254,612 | +1248% | 0.01% | $12,294,195 |
| OSAIC HOLDINGS, INC. | 4.8% | 237,507 | +4.9% | 0.02% | $11,340,808 |
| Cerity Partners LLC | 3.6% | 179,038 | +11% | 0.01% | $8,645,029 |
| RAYMOND JAMES FINANCIAL INC | 1.9% | 95,483 | +27% | 0% | $4,610,492 |
| Cetera Investment Advisers | 1.8% | 89,603 | +29% | 0.01% | $4,326,595 |
| Kestra Advisory Services, LLC | 1.6% | 78,608 | -7.3% | 0.02% | $3,795,666 |
| HighTower Advisors, LLC | 1.5% | 72,667 | +12% | 0% | $3,508,799 |
| ENVESTNET ASSET MANAGEMENT INC | 1.4% | 66,813 | +60% | 0% | $3,226,133 |
| Lantz Financial LLC | 1.3% | 63,862 | +2.9% | 0.68% | $3,083,641 |
| Diligent Investors, LLC | 1.2% | 56,511 | +1.1% | 0.69% | $2,728,690 |
| INTEGRAL INVESTMENT ADVISORS, INC. | 0.97% | 47,612 | +96% | 0.62% | $2,298,993 |
| LPL Financial LLC | 0.8% | 39,079 | -7.6% | 0% | $1,886,968 |
| WealthPLAN Partners, LLC | 0.78% | 38,376 | +1.8% | 0.28% | $1,853,024 |
| DHJJ Financial Advisors, Ltd. | 0.73% | 36,043 | +2.5% | 0.59% | $1,740,373 |
| BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | 0.69% | 33,639 | -3.4% | 0.25% | $1,624,293 |
| Snowden Capital Advisors LLC | 0.67% | 32,976 | +3% | 0.04% | $1,592,279 |
| FSA Advisors, Inc. | 0.65% | 32,151 | -2.5% | 1.2% | $1,552,443 |
| GWN SECURITIES INC. | 0.65% | 31,710 | 0.35% | $1,532,987 | |
| MML INVESTORS SERVICES, LLC | 0.61% | 29,895 | +23% | 0% | $1,443,510 |
| Maltin Wealth Management, Inc. | 0.54% | 26,287 | 0% | 0.53% | $1,269,294 |
| DAYMARK WEALTH PARTNERS, LLC | 0.54% | 26,271 | +294% | 0.04% | $1,268,522 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 895,756 | $44,117,743 | +$4,459,838 | $49.25 | 24 |
| 2025 Q3 | 3,965,663 | $191,371,625 | +$65,917,139 | $48.29 | 102 |
| 2025 Q2 | 2,623,380 | $118,480,853 | -$7,219,897 | $45.16 | 101 |
| 2025 Q1 | 2,784,739 | $116,346,457 | -$25,715,750 | $41.78 | 96 |
| 2024 Q4 | 3,401,385 | $145,900,916 | -$9,843,063 | $42.90 | 107 |
| 2024 Q3 | 3,672,805 | $154,715,478 | +$55,723,910 | $42.12 | 97 |
| 2024 Q2 | 2,353,131 | $95,597,207 | -$31,599,058 | $40.67 | 95 |
| 2024 Q1 | 3,140,867 | $123,305,607 | -$24,147,345 | $39.28 | 95 |
| 2023 Q4 | 3,761,468 | $138,021,314 | -$16,820,317 | $36.68 | 93 |
| 2023 Q3 | 4,156,378 | $139,884,473 | +$7,046,541 | $33.66 | 84 |
| 2023 Q2 | 3,927,464 | $135,311,787 | -$4,338,568 | $34.45 | 81 |
| 2023 Q1 | 3,966,262 | $127,377,938 | -$3,710,883 | $32.12 | 86 |
| 2022 Q4 | 4,179,058 | $126,906,262 | -$11,270,599 | $30.33 | 80 |
| 2022 Q3 | 4,561,728 | $130,600,466 | +$58,755,452 | $28.61 | 80 |
| 2022 Q2 | 2,498,831 | $73,139,445 | -$18,912,553 | $29.27 | 65 |
| 2022 Q1 | 3,143,378 | $102,321,899 | +$8,162,133 | $32.63 | 73 |
| 2021 Q4 | 2,859,535 | $95,472,199 | +$16,080,030 | $33.40 | 68 |
| 2021 Q3 | 2,246,558 | $70,364,744 | +$45,662,509 | $31.24 | 51 |
| 2021 Q2 | 785,912 | $25,020,000 | -$25,417,365 | $31.82 | 32 |
| 2021 Q1 | 1,604,039 | $48,888,000 | -$11,702,269 | $30.47 | 36 |
| 2020 Q4 | 2,031,257 | $59,261,000 | +$22,410,870 | $29.13 | 39 |
| 2020 Q3 | 1,084,950 | $28,991,000 | +$22,456,809 | $26.81 | 20 |
| 2020 Q2 | 246,572 | $6,338,000 | -$83,437 | $25.67 | 11 |
| 2020 Q1 | 249,189 | $5,655,000 | +$5,039,621 | $22.41 | 11 |
| 2019 Q4 | 21,198 | $550,000 | -$850,000 | $25.51 | 4 |
| 2019 Q3 | 55,311 | $1,379,000 | +$1,379,000 | $24.95 | 3 |