| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 5.2% | $52,126,570 | 1,247,662 | Brookstone Capital Management, LLC | 31 Dec 2025 |
As of 30 Sep 2025, 175 institutional investors reported holding 11,927,294 shares of Innovator ETFs Trust - Innovator U.S. Equity Power Buffer ETF - November (PNOV). This represents 50% of the company’s total 23,947,447 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Power Buffer ETF - November (PNOV) together control 38% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| ALLIANCEBERNSTEIN L.P. | 15% | 3,688,620 | -20% | 0.05% | $151,454,737 |
| Penserra Capital Management LLC | 6.3% | 1,507,897 | +1.7% | 0.74% | $61,914,000 |
| OSAIC HOLDINGS, INC. | 2.2% | 528,036 | +28% | 0.03% | $21,592,316 |
| COMMONWEALTH EQUITY SERVICES, LLC | 1.7% | 408,026 | -8.5% | 0.02% | $16,754,000 |
| LPL Financial LLC | 1.2% | 284,494 | -0.58% | 0% | $11,681,324 |
| Kovitz Investment Group Partners, LLC | 0.97% | 233,241 | -1.2% | 0.04% | $9,576,875 |
| Beacon Pointe Advisors, LLC | 0.97% | 232,395 | -11% | 0.08% | $9,542,141 |
| Cetera Investment Advisers | 0.94% | 224,134 | +2.2% | 0.01% | $9,202,967 |
| Kestra Advisory Services, LLC | 0.85% | 203,639 | -6.3% | 0.04% | $8,361,417 |
| Stuart Chaussee & Associates, Inc. | 0.81% | 194,699 | -1.1% | 1.7% | $7,994,341 |
| HighTower Advisors, LLC | 0.74% | 177,000 | +5.5% | 0.01% | $7,267,620 |
| Buska Wealth Management, LLC | 0.71% | 169,275 | -20% | 2.1% | $6,950,432 |
| RAYMOND JAMES FINANCIAL INC | 0.68% | 162,599 | -37% | 0% | $6,676,315 |
| ENVESTNET ASSET MANAGEMENT INC | 0.64% | 153,353 | -33% | 0% | $6,296,674 |
| Three Seasons Wealth, LLC | 0.56% | 134,926 | 0% | 0.55% | $5,540,062 |
| Brookstone Capital Management | 0.49% | 116,449 | -15% | 0.06% | $4,781,396 |
| TRUIST FINANCIAL CORP | 0.44% | 104,345 | -30% | 0.01% | $4,284,406 |
| CoreCap Advisors, LLC | 0.43% | 103,812 | -11% | 0.15% | $4,262,521 |
| Bellwether Advisors, LLC | 0.4% | 95,826 | -2.8% | 0.65% | $3,934,616 |
| GILL CAPITAL PARTNERS, LLC | 0.4% | 95,339 | -2.9% | 1.2% | $3,914,619 |
| Comprehensive Financial Consultants Institutional, Inc. | 0.36% | 86,776 | -0.85% | 1.1% | $3,563,023 |
| CAPTRUST FINANCIAL ADVISORS | 0.34% | 81,600 | -11% | 0.01% | $3,350,496 |
| NATIONS FINANCIAL GROUP INC, /IA/ /ADV | 0.31% | 75,275 | -0.98% | 0.19% | $3,090,792 |
| McAlister, Sweet & Associates, Inc. | 0.31% | 73,799 | -0.6% | 2% | $3,030,187 |
| OLD MISSION CAPITAL LLC | 0.31% | 73,183 | +45% | 0.11% | $3,004,893 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 2,492,284 | $104,221,612 | +$62,627,370 | $41.78 | 39 |
| 2025 Q3 | 11,927,294 | $489,702,968 | -$68,779,320 | $41.06 | 175 |
| 2025 Q2 | 13,628,552 | $538,685,069 | -$139,610,877 | $39.52 | 181 |
| 2025 Q1 | 17,139,247 | $637,858,988 | -$22,107,386 | $37.22 | 178 |
| 2024 Q4 | 18,074,137 | $684,587,619 | +$85,527,529 | $37.87 | 175 |
| 2024 Q3 | 15,098,132 | $557,427,133 | -$20,586,065 | $36.92 | 138 |
| 2024 Q2 | 15,828,613 | $574,605,140 | -$100,462,759 | $36.30 | 143 |
| 2024 Q1 | 18,837,978 | $669,655,866 | -$16,979,383 | $35.55 | 148 |
| 2023 Q4 | 19,168,837 | $660,242,740 | +$125,627,314 | $34.44 | 144 |
| 2023 Q3 | 15,596,390 | $515,608,876 | -$29,252,706 | $33.06 | 125 |
| 2023 Q2 | 16,511,640 | $559,859,814 | -$90,786,477 | $33.91 | 143 |
| 2023 Q1 | 19,097,389 | $607,141,323 | -$8,440,410 | $31.80 | 149 |
| 2022 Q4 | 19,724,407 | $594,896,542 | +$472,222,562 | $30.19 | 141 |
| 2022 Q3 | 3,619,034 | $101,622,204 | -$26,709,455 | $28.04 | 79 |
| 2022 Q2 | 4,377,681 | $124,267,607 | +$2,721,411 | $28.31 | 92 |
| 2022 Q1 | 4,655,971 | $141,232,468 | -$18,570,003 | $30.52 | 94 |
| 2021 Q4 | 5,053,913 | $156,574,968 | +$119,516,965 | $31.01 | 85 |
| 2021 Q3 | 939,805 | $28,645,419 | -$1,479,380 | $30.46 | 39 |
| 2021 Q2 | 990,508 | $29,950,048 | -$1,144,166 | $30.24 | 45 |
| 2021 Q1 | 1,029,509 | $30,581,479 | -$1,006,976 | $29.69 | 44 |
| 2020 Q4 | 1,047,946 | $30,341,215 | -$9,630,342 | $28.96 | 41 |
| 2020 Q3 | 1,325,085 | $35,949,315 | -$18,860,446 | $27.14 | 31 |
| 2020 Q2 | 2,033,742 | $53,494,044 | +$23,172,289 | $26.07 | 29 |
| 2020 Q1 | 1,145,522 | $27,816,241 | -$791,460 | $23.44 | 25 |
| 2019 Q4 | 1,147,128 | $30,098,116 | +$29,869,116 | $26.22 | 25 |
| 2018 Q4 | 34,894 | $918,000 | $26.31 | 1 |