Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - November (UNOV) Institutional Ownership

13F Institutional Holders and Ownership History from Q4 2019 to Q4 2025

Type / Class
Equity / Innovator U.S. Equity Ultra Buffer ETF - November
Symbol
UNOV
Shares outstanding
4,609,047
Price per share
$38.06
All holders as of 30 Sep 2025
Q3 2025
Total 13F shares
1,323,360
Total reported value
$49,581,028
% of total 13F portfolios
0%
Share change
-96,150
Value change
-$3,583,300
Number of holders
52
Reported Shares, Excluding Options vs Price
Reported Value, Excluding Options
Total Investors

Significant Owners of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - November (UNOV) based on Schedule 13D/G filings

Filer Ownership Change % Holdings Value Net Change Nb Shares Change % Reporting Name Report Period
Brookstone Capital Management 36% +816% $63,049,304 +$59,546,677 1,679,076 +1700% Brookstone Capital Management, LLC 30 Nov 2025

As of 30 Sep 2025, 52 institutional investors reported holding 1,323,360 shares of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - November (UNOV). This represents 29% of the company’s total 4,609,047 outstanding shares.

Top 25 Institutional Shareholders

The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - November (UNOV) together control 25% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.

Institution Ownership % Shares Held Share Change % Portfolio % Holdings Value
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors 3.3% 153,045 +8.7% 0.33% $5,734,596
OSAIC HOLDINGS, INC. 2.8% 128,512 -3.4% 0.01% $4,802,478
RK Capital Management, LLC/FL 2.3% 107,130 0% 6.2% $4,014,161
MGO ONE SEVEN LLC 2.1% 97,006 -2.6% 0.08% $3,634,815
Brookstone Capital Management 1.8% 84,718 -0.2% 0.04% $3,174,383
COMMONWEALTH EQUITY SERVICES, LLC 1.4% 62,511 -7.7% 0% $2,342,000
CENTRAL VALLEY ADVISORS, LLC 1.1% 48,804 0% 0.57% $1,828,687
KFG WEALTH MANAGEMENT, LLC 1% 47,002 -10% 0.25% $1,761,167
OLD MISSION CAPITAL LLC 0.9% 41,552 -9.4% 0.06% $1,556,953
SUSQUEHANNA INTERNATIONAL GROUP, LLP 0.88% 40,666 +74% 0% $1,523,755
UBS Group AG 0.82% 37,729 +23% 0% $1,413,706
SageView Advisory Group, LLC 0.81% 37,408 -11% 0.05% $1,401,678
MML INVESTORS SERVICES, LLC 0.63% 29,106 -0.06% 0% $1,090,612
Castle Rock Wealth Management, LLC 0.58% 26,657 -1.1% 0.22% $1,000,171
Kestra Advisory Services, LLC 0.55% 25,580 -5.7% 0% $958,483
Buska Wealth Management, LLC 0.54% 24,854 -21% 0.28% $931,279
AE Wealth Management LLC 0.48% 22,163 -0.94% 0.01% $830,448
GTS SECURITIES LLC 0.48% 21,933 0.03% $821,830
ATTICUS WEALTH MANAGEMENT, LLC 0.47% 21,778 0% 0.21% $816,022
Cetera Investment Advisers 0.46% 21,204 +0.86% 0% $794,514
IHT Wealth Management, LLC 0.4% 18,571 -78% 0.02% $702,541
LPL Financial LLC 0.39% 18,038 +22% 0% $675,884
Spire Wealth Management 0.38% 17,461 -11% 0.02% $654,264
TRUIST FINANCIAL CORP 0.32% 14,747 +1.5% 0% $552,570
Arete Wealth Advisors, LLC 0.31% 14,280 -18% 0.03% $535,000

Institutional Holders of Innovator ETFs Trust - Innovator U.S. Equity Ultra Buffer ETF - November (UNOV) across Reporting Periods

Period Reported Shares, Excl. Options Value, Excl. Options Value Change Price (Median) Investors
2025 Q4 2,038,482 $77,576,479 +$70,203,900 $38.06 12
2025 Q3 1,323,360 $49,581,028 -$3,583,300 $37.47 52
2025 Q2 1,432,466 $51,736,843 -$85,066,548 $36.09 54
2025 Q1 3,789,724 $128,698,822 +$48,588,069 $33.95 50
2024 Q4 2,348,699 $81,337,861 +$55,675,605 $34.62 49
2024 Q3 720,456 $24,418,230 -$2,120,959 $33.89 36
2024 Q2 783,482 $25,764,767 -$1,335,398 $33.32 39
2024 Q1 823,720 $26,930,577 +$3,912,878 $32.70 35
2023 Q4 661,235 $20,932,411 +$2,863,916 $31.64 31
2023 Q3 562,768 $17,057,484 -$3,822,631 $30.32 32
2023 Q2 688,243 $21,164,188 -$3,437,624 $30.76 32
2023 Q1 786,922 $22,824,161 -$21,754,094 $28.96 30
2022 Q4 1,580,943 $43,865,805 +$9,190,337 $27.71 38
2022 Q3 1,132,359 $31,169,088 -$4,689,264 $27.52 22
2022 Q2 1,268,349 $34,715,734 +$2,902,247 $27.35 25
2022 Q1 1,226,256 $35,568,994 +$7,365,630 $29.13 24
2021 Q4 945,037 $27,874,678 +$23,607,444 $29.53 28
2021 Q3 127,530 $3,738,897 -$289,113 $29.24 13
2021 Q2 137,447 $4,008,425 -$518,943 $29.15 11
2021 Q1 145,807 $4,194,333 -$5,709,765 $28.74 16
2020 Q4 326,999 $9,255,582 +$6,893,531 $28.28 16
2020 Q3 109,823 $2,956,224 +$932,203 $26.91 10
2020 Q2 76,192 $1,978,046 -$766,396 $26.02 9
2020 Q1 109,055 $2,630,681 +$1,290,084 $24.12 13
2019 Q4 55,168 $1,441,067 +$1,441,067 $26.13 7