| Filer | Ownership | Change % | Holdings Value | Net Change | Nb Shares | Change % | Reporting Name | Report Period |
|---|---|---|---|---|---|---|---|---|
| Brookstone Capital Management | 13% | +554% | $32,553,872 | +$28,002,503 | 654,744 | +615% | Brookstone Capital Management, LLC | 31 Dec 2025 |
As of 30 Sep 2025, 102 institutional investors reported holding 2,926,044 shares of Innovator ETFs Trust - Innovator U.S. Equity Buffer ETF - December (BDEC). This represents 60% of the company’s total 4,871,607 outstanding shares.
The largest institutional shareholders of Innovator ETFs Trust - Innovator U.S. Equity Buffer ETF - December (BDEC) together control 47% of the company’s outstanding shares — a level of ownership often associated with strong institutional conviction and long‑term capital commitment.
| Institution | Ownership % | Shares Held | Share Change % | Portfolio % | Holdings Value |
|---|---|---|---|---|---|
| Penserra Capital Management LLC | 8% | 391,583 | +1.2% | 0.22% | $18,768,000 |
| WealthPlan Investment Management, LLC | 4.8% | 236,144 | 0.75% | $11,318,382 | |
| OSAIC HOLDINGS, INC. | 4.8% | 235,744 | +1.4% | 0.02% | $11,147,395 |
| COMMONWEALTH EQUITY SERVICES, LLC | 4.5% | 217,498 | -7.7% | 0.01% | $10,425,000 |
| Cerity Partners LLC | 2.5% | 123,595 | -11% | 0.01% | $5,923,879 |
| Cresset Asset Management, LLC | 2% | 95,795 | 0% | 0.02% | $4,591,452 |
| Brookstone Capital Management | 1.9% | 92,043 | -85% | 0.05% | $4,411,621 |
| HighTower Advisors, LLC | 1.7% | 83,513 | -3.8% | 0% | $4,002,778 |
| RAYMOND JAMES FINANCIAL INC | 1.7% | 80,416 | -4.6% | 0% | $3,854,339 |
| BLAIR WILLIAM & CO/IL | 1.4% | 66,200 | -11% | 0.01% | $3,172,966 |
| Cetera Investment Advisers | 1.3% | 62,814 | -6.5% | 0% | $3,010,675 |
| WealthPLAN Partners, LLC | 1.3% | 61,014 | 0.44% | $2,924,401 | |
| NovaPoint Capital, LLC | 1% | 51,141 | +1.8% | 0.6% | $2,451,188 |
| MML INVESTORS SERVICES, LLC | 1% | 50,071 | +54% | 0.01% | $2,399,903 |
| ENVESTNET ASSET MANAGEMENT INC | 1% | 49,969 | -4.2% | 0% | $2,394,996 |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 1% | 48,495 | 0% | $2,324,366 | |
| OLD MISSION CAPITAL LLC | 0.91% | 44,561 | 0.08% | $2,135,808 | |
| Chris Bulman Inc | 0.89% | 43,125 | -15% | 1% | $2,066,981 |
| LPL Financial LLC | 0.87% | 42,523 | +8.7% | 0% | $2,038,127 |
| Strategic Blueprint, LLC | 0.77% | 37,518 | -0.38% | 0.08% | $1,798,238 |
| Trek Financial, LLC | 0.75% | 36,459 | -0.71% | 0.1% | $1,747,480 |
| Cambridge Investment Research Advisors, Inc. | 0.71% | 34,592 | -25% | 0% | $1,658,000 |
| Krilogy Financial LLC | 0.7% | 34,015 | -2.9% | 0.06% | $1,657,442 |
| INTEGRAL INVESTMENT ADVISORS, INC. | 0.66% | 32,384 | +7.1% | 0.42% | $1,552,165 |
| Kestra Advisory Services, LLC | 0.61% | 29,732 | -20% | 0.01% | $1,425,055 |
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 959,443 | $47,553,681 | +$33,599,534 | $49.56 | 16 |
| 2025 Q3 | 2,926,044 | $140,127,952 | -$14,759,814 | $47.93 | 102 |
| 2025 Q2 | 3,301,730 | $148,925,772 | -$1,880,545 | $45.16 | 99 |
| 2025 Q1 | 3,346,316 | $140,236,287 | -$97,495,260 | $41.86 | 97 |
| 2024 Q4 | 5,678,721 | $244,821,301 | +$156,199,926 | $43.11 | 93 |
| 2024 Q3 | 2,014,181 | $86,790,119 | -$2,615,116 | $43.08 | 84 |
| 2024 Q2 | 2,071,166 | $86,778,708 | -$20,059,983 | $41.91 | 85 |
| 2024 Q1 | 2,518,701 | $102,229,830 | -$3,680,002 | $40.60 | 87 |
| 2023 Q4 | 2,626,472 | $100,493,119 | +$31,247,252 | $38.25 | 83 |
| 2023 Q3 | 1,783,156 | $62,348,667 | -$4,146,472 | $34.97 | 64 |
| 2023 Q2 | 1,918,868 | $69,409,518 | -$2,462,544 | $36.23 | 64 |
| 2023 Q1 | 1,953,348 | $66,090,819 | +$4,743,962 | $33.83 | 68 |
| 2022 Q4 | 1,835,782 | $59,244,609 | -$15,298,462 | $31.91 | 62 |
| 2022 Q3 | 2,312,190 | $68,371,438 | +$22,898,011 | $29.59 | 38 |
| 2022 Q2 | 1,538,674 | $46,800,796 | -$2,297,779 | $30.44 | 43 |
| 2022 Q1 | 1,559,667 | $53,785,161 | +$9,453,135 | $34.25 | 53 |
| 2021 Q4 | 1,288,820 | $45,398,214 | +$8,195,643 | $35.23 | 51 |
| 2021 Q3 | 1,039,831 | $34,817,085 | -$10,744,782 | $33.48 | 36 |
| 2021 Q2 | 1,367,717 | $45,438,188 | -$10,063,904 | $33.22 | 43 |
| 2021 Q1 | 1,679,442 | $53,498,948 | +$8,348,370 | $31.85 | 47 |
| 2020 Q4 | 1,453,835 | $44,359,407 | +$19,366,996 | $30.51 | 46 |
| 2020 Q3 | 580,876 | $16,302,000 | +$3,341,276 | $28.07 | 19 |
| 2020 Q2 | 480,570 | $12,637,000 | +$1,589,383 | $26.39 | 19 |
| 2020 Q1 | 432,715 | $10,011,000 | -$1,165,838 | $23.12 | 16 |
| 2019 Q4 | 441,403 | $11,876,000 | +$11,669,001 | $26.89 | 16 |