As of 30 Sep 2025, 196 institutional investors reported holding 16,118,862 shares of INNOVATOR ETFS TRUST - US EQTY PWR BUF (PFEB).
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 1,239,567 | $50,487,445 | -$34,920,900 | $40.72 | 40 |
| 2025 Q3 | 16,118,862 | $639,307,571 | -$59,460,351 | $39.69 | 196 |
| 2025 Q2 | 17,416,261 | $662,128,413 | +$29,606,811 | $38.01 | 207 |
| 2025 Q1 | 16,958,167 | $607,387,790 | +$208,510,938 | $35.82 | 206 |
| 2024 Q4 | 11,396,644 | $419,373,757 | -$111,879,829 | $36.80 | 180 |
| 2024 Q3 | 13,853,545 | $499,262,939 | -$39,750,423 | $36.04 | 173 |
| 2024 Q2 | 15,156,202 | $532,525,818 | -$50,948,479 | $35.13 | 179 |
| 2024 Q1 | 16,783,168 | $573,166,575 | +$227,411,806 | $34.16 | 175 |
| 2023 Q4 | 10,192,888 | $332,822,251 | -$17,087,305 | $32.65 | 138 |
| 2023 Q3 | 11,082,182 | $337,533,986 | -$125,388,041 | $30.46 | 132 |
| 2023 Q2 | 15,174,274 | $467,116,058 | -$4,992,698 | $30.79 | 143 |
| 2023 Q1 | 15,887,273 | $464,561,636 | +$292,919,395 | $29.23 | 142 |
| 2022 Q4 | 5,427,553 | $153,830,960 | -$14,792,512 | $28.40 | 84 |
| 2022 Q3 | 6,022,083 | $159,973,303 | -$31,467,792 | $26.59 | 84 |
| 2022 Q2 | 7,055,085 | $190,693,729 | +$15,100,263 | $26.98 | 86 |
| 2022 Q1 | 6,804,581 | $198,297,286 | +$103,689,539 | $29.34 | 91 |
| 2021 Q4 | 3,008,226 | $88,408,253 | -$20,279,887 | $29.23 | 73 |
| 2021 Q3 | 3,519,665 | $100,835,964 | -$28,483,526 | $28.57 | 63 |
| 2021 Q2 | 4,533,349 | $128,916,422 | +$6,587,961 | $28.38 | 66 |
| 2021 Q1 | 4,307,582 | $119,014,440 | +$51,374,721 | $27.52 | 64 |
| 2020 Q4 | 2,409,508 | $63,889,350 | -$3,132,757 | $26.21 | 43 |
| 2020 Q3 | 2,512,165 | $63,456,000 | -$583,364 | $25.26 | 39 |
| 2020 Q2 | 2,506,997 | $60,942,880 | +$12,361,450 | $24.24 | 32 |
| 2020 Q1 | 2,010,001 | $43,744,000 | +$42,573,000 | $21.67 | 30 |