As of 30 Sep 2025, 146 institutional investors reported holding 6,127,168 shares of ALPS ETF TR - SECTR DIV DOGS (SDOG).
| Period | Reported Shares, Excl. Options | Value, Excl. Options | Value Change | Price (Median) | Investors |
|---|---|---|---|---|---|
| 2025 Q4 | 341,579 | $20,774,856 | +$704,178 | $60.47 | 26 |
| 2025 Q3 | 6,127,168 | $369,007,567 | -$8,539,953 | $60.23 | 146 |
| 2025 Q2 | 6,273,988 | $360,777,585 | -$13,243,128 | $57.48 | 153 |
| 2025 Q1 | 6,508,113 | $377,957,883 | +$8,755,504 | $58.10 | 151 |
| 2024 Q4 | 6,363,379 | $359,674,300 | -$3,795,505 | $56.51 | 154 |
| 2024 Q3 | 6,360,411 | $375,062,207 | -$13,333,449 | $58.97 | 145 |
| 2024 Q2 | 6,608,605 | $349,258,384 | -$15,154,098 | $52.83 | 142 |
| 2024 Q1 | 6,893,639 | $371,859,204 | -$21,185,041 | $53.95 | 139 |
| 2023 Q4 | 7,278,618 | $373,126,199 | -$25,905,387 | $51.26 | 135 |
| 2023 Q3 | 7,634,855 | $359,051,049 | -$18,148,894 | $47.03 | 128 |
| 2023 Q2 | 8,031,108 | $401,336,765 | -$34,689,944 | $49.97 | 138 |
| 2023 Q1 | 8,669,934 | $443,877,652 | +$7,835,781 | $51.20 | 145 |
| 2022 Q4 | 8,595,520 | $442,172,914 | +$15,885,276 | $51.44 | 148 |
| 2022 Q3 | 8,313,321 | $375,576,679 | +$5,328,520 | $45.16 | 135 |
| 2022 Q2 | 8,185,540 | $410,362,554 | +$30,705,574 | $50.11 | 139 |
| 2022 Q1 | 7,564,699 | $416,427,530 | +$27,452,339 | $55.05 | 136 |
| 2021 Q4 | 7,060,750 | $378,385,502 | -$28,688 | $53.59 | 132 |
| 2021 Q3 | 6,658,501 | $340,181,402 | -$4,231,331 | $51.09 | 128 |
| 2021 Q2 | 6,728,275 | $356,254,167 | +$5,441,499 | $52.95 | 129 |
| 2021 Q1 | 6,642,488 | $341,930,784 | -$1,184,883 | $51.47 | 124 |
| 2020 Q4 | 6,681,780 | $298,310,496 | +$3,121,852 | $44.64 | 116 |
| 2020 Q3 | 6,619,020 | $250,292,193 | -$51,415,914 | $37.81 | 105 |
| 2020 Q2 | 8,020,607 | $291,533,282 | -$106,815,796 | $36.35 | 109 |
| 2020 Q1 | 10,969,798 | $343,389,874 | -$102,983,006 | $31.30 | 115 |
| 2019 Q4 | 13,807,867 | $646,585,739 | -$3,327,853 | $46.83 | 147 |
| 2019 Q3 | 13,874,899 | $608,254,158 | -$63,585,080 | $43.85 | 145 |
| 2019 Q2 | 15,296,080 | $665,357,615 | -$43,521,751 | $43.50 | 147 |
| 2019 Q1 | 16,222,913 | $696,240,693 | -$82,422,370 | $42.90 | 152 |
| 2018 Q4 | 18,131,110 | $711,473,187 | -$32,987,933 | $39.13 | 152 |
| 2018 Q3 | 18,573,757 | $851,320,505 | +$6,336,755 | $45.86 | 143 |
| 2018 Q2 | 18,438,353 | $820,591,655 | -$58,672,423 | $44.50 | 137 |
| 2018 Q1 | 19,783,986 | $863,534,110 | +$28,959,855 | $43.66 | 141 |
| 2017 Q4 | 19,089,504 | $874,825,333 | +$15,933,592 | $45.80 | 126 |
| 2017 Q3 | 18,354,037 | $809,634,543 | -$41,356,834 | $44.07 | 108 |
| 2017 Q2 | 19,287,581 | $822,998,584 | -$21,828,326 | $42.67 | 114 |
| 2017 Q1 | 19,813,991 | $850,655,816 | +$131,232,975 | $42.94 | 115 |
| 2016 Q4 | 16,757,314 | $705,178,350 | +$115,246,976 | $42.07 | 98 |
| 2016 Q3 | 13,383,997 | $556,090,335 | +$73,552,062 | $41.57 | 81 |
| 2016 Q2 | 11,636,503 | $464,387,186 | +$50,213,051 | $39.89 | 77 |
| 2016 Q1 | 10,373,826 | $403,430,568 | +$912,319 | $38.93 | 71 |
| 2015 Q4 | 10,117,660 | $359,712,000 | -$4,633,217 | $35.55 | 69 |
| 2015 Q3 | 9,827,027 | $333,067,000 | -$45,956,233 | $33.87 | 62 |
| 2015 Q2 | 11,192,510 | $410,311,004 | -$55,934,921 | $36.66 | 61 |
| 2015 Q1 | 12,715,220 | $460,078,707 | +$79,697,752 | $37.09 | 64 |
| 2014 Q4 | 10,229,997 | $389,172,350 | +$42,182,260 | $38.04 | 54 |
| 2014 Q3 | 8,131,260 | $302,761,685 | +$45,417,910 | $37.25 | 48 |
| 2014 Q2 | 7,171,728 | $258,730,188 | +$70,839,049 | $37.42 | 45 |
| 2014 Q1 | 5,133,341 | $175,396,546 | +$16,031,690 | $34.98 | 36 |