| Insider | Symbol | Class | Transaction | % | Value $ | * Price $ | Shares | Shares Owned | Date | Ownership |
|---|---|---|---|---|---|---|---|---|---|---|
| Bryan Douglas Pereboom | Class C Common Stock | Gift | -100% | -71,000 | 0 | 28 Dec 2025 | Direct | |||
| Bryan Douglas Pereboom | LLC Units | Gift | -100% | -71,000 | 0 | 28 Dec 2025 | Direct | |||
| Bryan Douglas Pereboom | Class C Common Stock | Gift | 71,000 | 71,000 | 28 Dec 2025 | Direct | ||||
| Bryan Douglas Pereboom | LLC Units | Gift | 71,000 | 71,000 | 28 Dec 2025 | Direct | ||||
| Jacob Virgil Spellmeyer | Class C Common Stock | Gift | -100% | -99,062 | 0 | 28 Dec 2025 | Direct | |||
| Jacob Virgil Spellmeyer | LLC Units | Gift | -100% | -99,062 | 0 | 28 Dec 2025 | Direct | |||
| Jacob Virgil Spellmeyer | Class C Common Stock | Gift | 99,062 | 99,062 | 28 Dec 2025 | Direct | ||||
| Jacob Virgil Spellmeyer | LLC Units | Gift | 99,062 | 99,062 | 28 Dec 2025 | Direct | ||||
| Daniel Jordan Brand | Class C Common Stock | Gift | -100% | -125,097 | 0 | 28 Dec 2025 | Direct | |||
| Daniel Jordan Brand | LLC Units | Gift | -100% | -125,097 | 0 | 28 Dec 2025 | Direct | |||
| Daniel Jordan Brand | Class C Common Stock | Gift | 125,097 | 125,097 | 28 Dec 2025 | Direct | ||||
| Daniel Jordan Brand | LLC Units | Gift | 125,097 | 125,097 | 28 Dec 2025 | Direct | ||||
| Jeffrey Robert Hernandez | Class C Common Stock | Gift | -100% | -243,860 | 0 | 28 Dec 2025 | Direct | |||
| Jeffrey Robert Hernandez | LLC Units | Gift | -100% | -243,860 | 0 | 28 Dec 2025 | Direct | |||
| Jeffrey Robert Hernandez | Class C Common Stock | Gift | 243,860 | 243,860 | 28 Dec 2025 | Direct | ||||
| Jeffrey Robert Hernandez | LLC Units | Gift | 243,860 | 243,860 | 28 Dec 2025 | Direct | ||||
| Jeffrey Robert Hernandez | Class C Common Stock | Other | 36.7% | 3,118,938 | 11,618,781 | 15 Sep 2025 | See footnote | |||
| Jeffrey Robert Hernandez | LLC Units | Purchase | 36.7% | 3,118,938 | 11,618,781 | 15 Sep 2025 | See footnote | |||
| Jacob Virgil Spellmeyer | Class C Common Stock | Other | 36.7% | 3,118,938 | 11,618,781 | 15 Sep 2025 | See footnote | |||
| Jacob Virgil Spellmeyer | LLC Units | Purchase | 36.7% | 3,118,938 | 11,618,781 | 15 Sep 2025 | See footnote | |||
| Daniel Jordan Brand | Class C Common Stock | Other | 36.7% | 3,118,938 | 11,618,781 | 15 Sep 2025 | See footnote | |||
| Daniel Jordan Brand | LLC Units | Purchase | 36.7% | 3,118,938 | 11,618,781 | 15 Sep 2025 | See footnote | |||
| Bryan Douglas Pereboom | Class C Common Stock | Other | 36.7% | 3,118,938 | 11,618,781 | 15 Sep 2025 | See footnote | |||
| Bryan Douglas Pereboom | LLC Units | Purchase | 36.7% | 3,118,938 | 11,618,781 | 15 Sep 2025 | See footnote | |||
| Viking Cake BR, LLC | Class C Common Stock | Other | 36.7% | 3,118,938 | 11,618,781 | 15 Sep 2025 | See footnote | |||
| Viking Cake BR, LLC | LLC Units | Purchase | 36.7% | 3,118,938 | 11,618,781 | 15 Sep 2025 | See footnote | |||
| Rodderick Fredrick Booth | Class B Common Stock | Disposed to Issuer | -44.4% | -107,526 | 134,774 | 15 Sep 2025 | Direct | |||
| Rodderick Fredrick Booth | LLC Units | Disposed to Issuer | -44.4% | -107,526 | 134,774 | 15 Sep 2025 | Direct | |||
| Jeffrey Robert Hernandez | Class A Common Stock | Award | 2,812 | 2,812 | 11 Sep 2025 | Direct | ||||
| Jacob Virgil Spellmeyer | Class A Common Stock | Award | 2,812 | 2,812 | 11 Sep 2025 | Direct | ||||
| Daniel Jordan Brand | Class A Common Stock | Award | 2,812 | 2,812 | 11 Sep 2025 | Direct | ||||
| Bryan Douglas Pereboom | Class A Common Stock | Award | 2,812 | 2,812 | 11 Sep 2025 | Direct | ||||
| Rodderick Fredrick Booth | Class B Common Stock | Award | 242,300 | 242,300 | 11 Sep 2025 | Direct | ||||
| Rodderick Fredrick Booth | Class A Common Stock | Award | 37,500 | 37,500 | 11 Sep 2025 | Direct | ||||
| Rodderick Fredrick Booth | LLC Units | Award | 242,300 | 242,300 | 11 Sep 2025 | Direct | ||||
| Rodderick Fredrick Booth | Stock Option | Award | 76,219 | 76,219 | 11 Sep 2025 | Direct |