HUBSPOT INC (HUBS) Selling and Marketing Expense USD 2012 - 2023

Historical data

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Hubspot Inc quarterly/annual Selling and Marketing Expense history and growth rate from 2012 to 2023.
  • Hubspot Inc Selling and Marketing Expense for the quarter ending March 31, 2024 was $300 M, a 19.8% increase year-over-year.
  • Hubspot Inc Selling and Marketing Expense for the twelve months ending March 31, 2024 was $1.12 B, a 19% increase year-over-year.
  • Hubspot Inc annual Selling and Marketing Expense for 2023 was $1.07 B, a 20.6% increase from 2022.
  • Hubspot Inc annual Selling and Marketing Expense for 2022 was $886 M, a 36.4% increase from 2021.
  • Hubspot Inc annual Selling and Marketing Expense for 2021 was $650 M, a 43.7% increase from 2020.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)
Period Value YoY Chg Change % Start Date End Date Report Filed
2023 $1.07 B +$182 M +20.6% Jan 1, 2023 Dec 31, 2023 10-K 2024-02-14
2022 $886 M +$236 M +36.4% Jan 1, 2022 Dec 31, 2022 10-K 2024-02-14
2021 $650 M +$198 M +43.7% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-14
2020 $452 M +$111 M +32.7% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-16
2019 $341 M +$73.2 M +27.4% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-14
2018 $267 M +$54.6 M +25.6% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-16
2017 $213 M +$50.2 M +30.9% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-12
2016 $163 M +$50 M +44.4% Jan 1, 2016 Dec 31, 2016 10-K 2019-02-12
2015 $113 M +$33.8 M +42.9% Jan 1, 2015 Dec 31, 2015 10-K 2018-02-13
2014 $78.8 M +$25.7 M +48.3% Jan 1, 2014 Dec 31, 2014 10-K 2017-02-16
2013 $53.2 M +$18.2 M +52.1% Jan 1, 2013 Dec 31, 2013 10-K 2016-02-24
2012 $34.9 M Jan 1, 2012 Dec 31, 2012 10-K 2015-03-05
* An asterisk sign (*) next to the value indicates that the value is likely invalid.