Selling and Marketing Expense of Atour Lifestyle Holdings Ltd from 31 Dec 2020 to 31 Dec 2024

Taxonomy & unit
us-gaap: USD and CNY
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Atour Lifestyle Holdings Ltd annual and quarterly Selling and Marketing Expense in USD history and change rate from 31 Dec 2020 to 31 Dec 2024.
  • Atour Lifestyle Holdings Ltd Selling and Marketing Expense for the quarter ending 31 Mar 2024 was $24,197,000.
  • Atour Lifestyle Holdings Ltd annual Selling and Marketing Expense for 2024 was $133,282,000, a 102% increase from 2023.
  • Atour Lifestyle Holdings Ltd annual Selling and Marketing Expense for 2023 was $66,141,000, a 226% increase from 2022.
Atour Lifestyle Holdings Ltd annual and quarterly Selling and Marketing Expense in CNY history and change rate from 31 Dec 2020 to 31 Dec 2024.
  • Atour Lifestyle Holdings Ltd Selling and Marketing Expense for the quarter ending 31 Mar 2024 was ¥174,711,000, a 212% increase year-over-year.
  • Atour Lifestyle Holdings Ltd annual Selling and Marketing Expense for 2024 was ¥972,863,000, a 107% increase from 2023.
  • Atour Lifestyle Holdings Ltd annual Selling and Marketing Expense for 2023 was ¥469,595,000, a 236% increase from 2022.
  • Atour Lifestyle Holdings Ltd annual Selling and Marketing Expense for 2022 was ¥139,929,000, a 13% increase from 2021.
Source SEC data
View on sec.gov
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, Annual (CNY)
Selling and Marketing Expense, YoY Annual Change (%)
Selling and Marketing Expense, Quarterly (CNY)
Selling and Marketing Expense, YoY Quarterly Change (%)

Atour Lifestyle Holdings Ltd Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2024 $133,282,000 +$67,141,000 +102% 01 Jan 2024 31 Dec 2024 20-F 25 Apr 2025 2024 FY
2023 $66,141,000 +$45,853,000 +226% 01 Jan 2023 31 Dec 2023 20-F 26 Apr 2024 2023 FY
2022 $20,288,000 01 Jan 2022 31 Dec 2022 20-F 28 Apr 2023 2022 FY

Atour Lifestyle Holdings Ltd Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q1 2024 $24,197,000 01 Jan 2024 31 Mar 2024 6-K 10 Jun 2024 2024 Q1

Atour Lifestyle Holdings Ltd Annual Selling and Marketing Expense (CNY)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2024 ¥972,863,000 +¥503,268,000 +107% 01 Jan 2024 31 Dec 2024 20-F 25 Apr 2025 2024 FY
2023 ¥469,595,000 +¥329,666,000 +236% 01 Jan 2023 31 Dec 2023 20-F 25 Apr 2025 2024 FY
2022 ¥139,929,000 +¥15,719,000 +13% 01 Jan 2022 31 Dec 2022 20-F 25 Apr 2025 2024 FY
2021 ¥124,210,000 +¥53,238,000 +75% 01 Jan 2021 31 Dec 2021 20-F 26 Apr 2024 2023 FY
2020 ¥70,972,000 01 Jan 2020 31 Dec 2020 20-F 28 Apr 2023 2022 FY

Atour Lifestyle Holdings Ltd Quarterly Selling and Marketing Expense (CNY)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q1 2024 ¥174,711,000 +¥118,702,000 +212% 01 Jan 2024 31 Mar 2024 6-K 10 Jun 2024 2024 Q1
Q1 2023 ¥56,009,000 01 Jan 2023 31 Mar 2023 6-K 10 Jun 2024 2024 Q1
* An asterisk sign (*) next to the value indicates that the value is likely invalid.