Selling and Marketing Expense of Lulu's Fashion Lounge Holdings, Inc. from 29 Dec 2019 to 28 Sep 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Lulu's Fashion Lounge Holdings, Inc. quarterly and annual Selling and Marketing Expense in USD history and change rate from 29 Dec 2019 to 28 Sep 2025.
  • Lulu's Fashion Lounge Holdings, Inc. Selling and Marketing Expense for the quarter ending 28 Sep 2025 was $16,935,000, a 3.9% decline year-over-year.
  • Lulu's Fashion Lounge Holdings, Inc. Selling and Marketing Expense for the twelve months ending 28 Sep 2025 was $67,539,000, a 11% decline year-over-year.
  • Lulu's Fashion Lounge Holdings, Inc. annual Selling and Marketing Expense for 2024 was $72,927,000, a 4.4% decline from 2023.
  • Lulu's Fashion Lounge Holdings, Inc. annual Selling and Marketing Expense for 2023 was $76,312,000, a 8.7% decline from 2022.
  • Lulu's Fashion Lounge Holdings, Inc. annual Selling and Marketing Expense for 2022 was $83,559,000, a 25% increase from 2021.
Source SEC data
View on sec.gov
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

Lulu's Fashion Lounge Holdings, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q3 2025 $67,539,000 $16,935,000 -$689,000 -3.9% 30 Jun 2025 28 Sep 2025 10-Q 12 Nov 2025 2025 Q3
Q2 2025 $68,228,000 $21,993,000 -$2,921,000 -12% 31 Mar 2025 29 Jun 2025 10-Q 13 Aug 2025 2025 Q2
Q1 2025 $71,149,000 $15,915,000 -$1,778,000 -10% 30 Dec 2024 30 Mar 2025 10-Q 14 May 2025 2025 Q1
Q4 2024 $72,927,000 $12,696,000 -$2,632,000 -17% 30 Sep 2024 29 Dec 2024 10-K 27 Mar 2025 2024 FY
Q3 2024 $75,559,000 $17,624,000 +$799,000 +4.7% 01 Jul 2024 29 Sep 2024 10-Q 12 Nov 2025 2025 Q3
Q2 2024 $74,760,000 $24,914,000 +$244,000 +0.99% 01 Apr 2024 30 Jun 2024 10-Q 13 Aug 2025 2025 Q2
Q1 2024 $74,516,000 $17,693,000 -$1,796,000 -9.2% 01 Jan 2024 31 Mar 2024 10-Q 14 May 2025 2025 Q1
Q4 2023 $76,312,000 $15,328,000 -$1,138,000 -6.9% 02 Oct 2023 31 Dec 2023 10-K 27 Mar 2025 2024 FY
Q3 2023 $77,450,000 $16,825,000 -$2,531,000 -13% 03 Jul 2023 01 Oct 2023 10-Q 13 Nov 2024 2024 Q3
Q2 2023 $79,981,000 $24,670,000 -$1,181,000 -4.6% 03 Apr 2023 02 Jul 2023 10-Q 14 Aug 2024 2024 Q2
Q1 2023 $81,162,000 $19,489,000 -$2,397,000 -11% 02 Jan 2023 02 Apr 2023 10-Q 08 May 2024 2024 Q1
Q4 2022 $83,559,000 $16,466,000 -$1,210,000 -6.8% 03 Oct 2022 01 Jan 2023 10-K 27 Mar 2025 2024 FY
Q3 2022 $84,769,000 $19,356,000 -$1,153,000 -5.6% 04 Jul 2022 02 Oct 2022 10-Q 08 Nov 2023 2023 Q3
Q2 2022 $85,922,000 $25,851,000 +$10,787,000 +72% 04 Apr 2022 03 Jul 2022 10-Q 08 Aug 2023 2023 Q2
Q1 2022 $75,135,000 $21,886,000 +$8,451,000 +63% 03 Jan 2022 03 Apr 2022 10-Q 09 May 2023 2023 Q1
Q4 2021 $66,684,000 $17,676,000 04 Oct 2021 02 Jan 2022 10-K 06 Mar 2024 2023 FY
Q3 2021 $20,509,000 +$11,028,000 +116% 05 Jul 2021 03 Oct 2021 10-Q 15 Nov 2022 2022 Q3
Q2 2021 $15,064,000 05 Apr 2021 04 Jul 2021 10-Q 16 Aug 2022 2022 Q2
Q1 2021 $13,435,000 04 Jan 2021 04 Apr 2021 10-Q 17 May 2022 2022 Q1
Q3 2020 $9,481,000 29 Jun 2020 27 Sep 2020 10-Q 16 Dec 2021 2021 Q3

Lulu's Fashion Lounge Holdings, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2024 $72,927,000 -$3,385,000 -4.4% 01 Jan 2024 29 Dec 2024 10-K 27 Mar 2025 2024 FY
2023 $76,312,000 -$7,247,000 -8.7% 02 Jan 2023 31 Dec 2023 10-K 27 Mar 2025 2024 FY
2022 $83,559,000 +$16,875,000 +25% 03 Jan 2022 01 Jan 2023 10-K 27 Mar 2025 2024 FY
2021 $66,684,000 +$18,872,000 +39% 04 Jan 2021 02 Jan 2022 10-K 06 Mar 2024 2023 FY
2020 $47,812,000 -$25,063,000 -34% 30 Dec 2019 03 Jan 2021 10-K 14 Mar 2023 2022 FY
2019 $72,875,000 31 Dec 2018 29 Dec 2019 10-K 31 Mar 2022 2021 FY
* An asterisk sign (*) next to the value indicates that the value is likely invalid.