Selling and Marketing Expense of Luminar Technologies, Inc./DE from 31 Dec 2019 to 30 Sep 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Luminar Technologies, Inc./DE quarterly and annual Selling and Marketing Expense in USD history and change rate from 31 Dec 2019 to 30 Sep 2025.
  • Luminar Technologies, Inc./DE Selling and Marketing Expense for the quarter ending 30 Sep 2025 was $4,264,000, a 62% decline year-over-year.
  • Luminar Technologies, Inc./DE Selling and Marketing Expense for the twelve months ending 30 Sep 2025 was $22,201,000, a 55% decline year-over-year.
  • Luminar Technologies, Inc./DE annual Selling and Marketing Expense for 2024 was $45,488,000, a 14% decline from 2023.
  • Luminar Technologies, Inc./DE annual Selling and Marketing Expense for 2023 was $53,097,000, a 37% increase from 2022.
  • Luminar Technologies, Inc./DE annual Selling and Marketing Expense for 2022 was $38,672,000, a 117% increase from 2021.
Source SEC data
View on sec.gov
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

Luminar Technologies, Inc./DE Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q3 2025 $22,201,000 $4,264,000 -$6,833,000 -62% 01 Jul 2025 30 Sep 2025 10-Q 13 Nov 2025 2025 Q3
Q2 2025 $29,034,000 $5,297,000 -$6,843,000 -56% 01 Apr 2025 30 Jun 2025 10-Q 13 Aug 2025 2025 Q2
Q1 2025 $35,877,000 $4,904,000 -$9,611,000 -66% 01 Jan 2025 31 Mar 2025 10-Q 20 May 2025 2025 Q1
Q4 2024 $45,488,000 $7,736,000 -$3,581,000 -32% 01 Oct 2024 31 Dec 2024 10-K 28 Mar 2025 2024 FY
Q3 2024 $49,069,000 $11,097,000 -$1,300,000 -10% 01 Jul 2024 30 Sep 2024 10-Q 13 Nov 2025 2025 Q3
Q2 2024 $50,369,000 $12,140,000 -$3,514,000 -22% 01 Apr 2024 30 Jun 2024 10-Q 13 Aug 2025 2025 Q2
Q1 2024 $53,883,000 $14,515,000 +$786,000 +5.7% 01 Jan 2024 31 Mar 2024 10-Q 20 May 2025 2025 Q1
Q4 2023 $53,097,000 $11,317,000 -$657,000 -5.5% 01 Oct 2023 31 Dec 2023 10-K 28 Mar 2025 2024 FY
Q3 2023 $53,754,000 $12,397,000 +$2,286,000 +23% 01 Jul 2023 30 Sep 2023 10-Q 18 Nov 2024 2024 Q3
Q2 2023 $51,468,000 $15,654,000 +$8,465,000 +118% 01 Apr 2023 30 Jun 2023 10-Q 08 Aug 2024 2024 Q2
Q1 2023 $43,003,000 $13,729,000 +$4,331,000 +46% 01 Jan 2023 31 Mar 2023 10-Q 10 May 2024 2024 Q1
Q4 2022 $38,672,000 $11,974,000 +$6,126,000 +105% 01 Oct 2022 31 Dec 2022 10-K 28 Mar 2025 2024 FY
Q3 2022 $32,546,000 $10,111,000 +$4,243,000 +72% 01 Jul 2022 30 Sep 2022 10-Q 09 Nov 2023 2023 Q3
Q2 2022 $28,303,000 $7,189,000 +$3,682,000 +105% 01 Apr 2022 30 Jun 2022 10-Q 08 Aug 2023 2023 Q2
Q1 2022 $24,621,000 $9,398,000 +$6,763,000 +257% 01 Jan 2022 31 Mar 2022 10-Q 10 May 2023 2023 Q1
Q4 2021 $17,858,000 $5,848,000 +$3,307,000 +130% 01 Oct 2021 31 Dec 2021 10-K 28 Feb 2024 2023 FY
Q3 2021 $14,551,000 $5,868,000 +$3,536,000 +152% 01 Jul 2021 30 Sep 2021 10-Q 04 Nov 2022 2022 Q3
Q2 2021 $11,015,000 $3,507,000 +$2,275,000 +185% 01 Apr 2021 30 Jun 2021 10-Q 09 Aug 2022 2022 Q2
Q1 2021 $8,740,000 $2,635,000 +$792,000 +43% 01 Jan 2021 31 Mar 2021 10-Q/A 28 Feb 2023 2022 Q1
Q4 2020 $7,948,000 $2,541,000 01 Oct 2020 31 Dec 2020 10-K 28 Feb 2023 2022 FY
Q3 2020 $2,332,000 01 Jul 2020 30 Sep 2020 10-Q 15 Nov 2021 2021 Q3
Q2 2020 $1,232,000 01 Apr 2020 30 Jun 2020 10-Q 13 Aug 2021 2021 Q2
Q1 2020 $1,843,000 01 Jan 2020 31 Mar 2020 10-Q 14 May 2021 2021 Q1

Luminar Technologies, Inc./DE Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2024 $45,488,000 -$7,609,000 -14% 01 Jan 2024 31 Dec 2024 10-K 28 Mar 2025 2024 FY
2023 $53,097,000 +$14,425,000 +37% 01 Jan 2023 31 Dec 2023 10-K 28 Mar 2025 2024 FY
2022 $38,672,000 +$20,814,000 +117% 01 Jan 2022 31 Dec 2022 10-K 28 Mar 2025 2024 FY
2021 $17,858,000 +$9,910,000 +125% 01 Jan 2021 31 Dec 2021 10-K 28 Feb 2024 2023 FY
2020 $7,948,000 +$3,218,000 +68% 01 Jan 2020 31 Dec 2020 10-K 28 Feb 2023 2022 FY
2019 $4,730,000 01 Jan 2019 31 Dec 2019 10-K 01 Mar 2022 2021 FY
* An asterisk sign (*) next to the value indicates that the value is likely invalid.