Selling and Marketing Expense of Trulieve Cannabis Corp. from 31 Dec 2019 to 31 Dec 2024

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Trulieve Cannabis Corp. quarterly and annual Selling and Marketing Expense in USD history and change rate from 31 Dec 2019 to 31 Dec 2024.
  • Trulieve Cannabis Corp. Selling and Marketing Expense for the quarter ending 31 Dec 2024 was $66,700,000, a 13% increase year-over-year.
  • Trulieve Cannabis Corp. Selling and Marketing Expense for the twelve months ending 31 Dec 2024 was $257,716,000, a 7.3% increase year-over-year.
  • Trulieve Cannabis Corp. annual Selling and Marketing Expense for 2024 was $257,716,000, a 7.3% increase from 2023.
  • Trulieve Cannabis Corp. annual Selling and Marketing Expense for 2023 was $240,165,000, a 13% decline from 2022.
  • Trulieve Cannabis Corp. annual Selling and Marketing Expense for 2022 was $277,563,000, a 31% increase from 2021.
Source SEC data
View on sec.gov
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

Trulieve Cannabis Corp. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q4 2024 $257,716,000 $66,700,000 +$7,741,000 +13% 01 Oct 2024 31 Dec 2024 10-K 27 Feb 2025 2024 FY
Q3 2024 $249,975,000 $66,727,000 +$7,329,000 +12% 01 Jul 2024 30 Sep 2024 10-Q 05 Nov 2024 2024 Q3
Q2 2024 $242,646,000 $63,182,000 +$2,107,000 +3.4% 01 Apr 2024 30 Jun 2024 10-Q 06 Aug 2024 2024 Q2
Q1 2024 $240,539,000 $61,107,000 +$374,000 +0.62% 01 Jan 2024 31 Mar 2024 10-Q 09 May 2024 2024 Q1
Q4 2023 $240,165,000 $58,959,000 +$2,463,000 +4.4% 01 Oct 2023 31 Dec 2023 10-K 27 Feb 2025 2024 FY
Q3 2023 $237,702,000 $59,398,000 -$14,929,000 -20% 01 Jul 2023 30 Sep 2023 10-Q 05 Nov 2024 2024 Q3
Q2 2023 $252,631,000 $61,075,000 -$12,827,000 -17% 01 Apr 2023 30 Jun 2023 10-Q 06 Aug 2024 2024 Q2
Q1 2023 $265,458,000 $60,733,000 -$12,105,000 -17% 01 Jan 2023 31 Mar 2023 10-Q 09 May 2024 2024 Q1
Q4 2022 $277,563,000 $56,496,000 -$12,551,000 -18% 01 Oct 2022 31 Dec 2022 10-K 27 Feb 2025 2024 FY
Q3 2022 $290,114,000 $74,327,000 +$22,603,000 +44% 01 Jul 2022 30 Sep 2022 10-Q 09 Nov 2023 2023 Q3
Q2 2022 $267,511,000 $73,902,000 +$27,326,000 +59% 01 Apr 2022 30 Jun 2022 10-Q 09 Aug 2023 2023 Q2
Q1 2022 $240,185,000 $72,838,000 +$28,280,000 +63% 01 Jan 2022 31 Mar 2022 10-Q 10 May 2023 2023 Q1
Q4 2021 $211,905,000 $69,047,000 +$30,417,000 +79% 01 Oct 2021 31 Dec 2021 10-K 29 Feb 2024 2023 FY
Q3 2021 $181,488,000 $51,724,000 +$20,834,000 +67% 01 Jul 2021 30 Sep 2021 10-Q 09 Nov 2022 2022 Q3
Q2 2021 $160,654,000 $46,576,000 +$19,567,000 +72% 01 Apr 2021 30 Jun 2021 10-Q 10 Aug 2022 2022 Q2
Q1 2021 $141,087,000 $44,558,000 +$21,692,000 +95% 01 Jan 2021 31 Mar 2021 10-Q 12 May 2022 2022 Q1
Q4 2020 $119,395,000 $38,630,000 01 Oct 2020 31 Dec 2020 10-K/A 05 Apr 2023 2021 FY
Q3 2020 $30,890,000 01 Jul 2020 30 Sep 2020 10-Q 15 Nov 2021 2021 Q3
Q2 2020 $27,009,000 01 Apr 2020 30 Jun 2020 10-Q 12 Aug 2021 2021 Q2
Q1 2020 $22,866,000 01 Jan 2020 31 Mar 2020 10-Q 13 May 2021 2021 Q1

Trulieve Cannabis Corp. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2024 $257,716,000 +$17,551,000 +7.3% 01 Jan 2024 31 Dec 2024 10-K 27 Feb 2025 2024 FY
2023 $240,165,000 -$37,398,000 -13% 01 Jan 2023 31 Dec 2023 10-K 27 Feb 2025 2024 FY
2022 $277,563,000 +$65,658,000 +31% 01 Jan 2022 31 Dec 2022 10-K 27 Feb 2025 2024 FY
2021 $211,905,000 +$92,510,000 +77% 01 Jan 2021 31 Dec 2021 10-K 29 Feb 2024 2023 FY
2020 $119,395,000 +$60,046,000 +101% 01 Jan 2020 31 Dec 2020 10-K/A 05 Apr 2023 2021 FY
2019 $59,349,000 01 Jan 2019 31 Dec 2019 10-K/A 05 Apr 2023 2021 FY
* An asterisk sign (*) next to the value indicates that the value is likely invalid.