Selling and Marketing Expense of Lemonade, Inc. from 31 Dec 2018 to 31 Dec 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Lemonade, Inc. quarterly and annual Selling and Marketing Expense in USD history and change rate from 31 Dec 2018 to 31 Dec 2025.
  • Lemonade, Inc. Selling and Marketing Expense for the quarter ending 31 Dec 2025 was $64,200,000, a 35% increase year-over-year.
  • Lemonade, Inc. Selling and Marketing Expense for the twelve months ending 31 Dec 2025 was $224,400,000, a 35% increase year-over-year.
  • Lemonade, Inc. annual Selling and Marketing Expense for 2025 was $224,400,000, a 35% increase from 2024.
  • Lemonade, Inc. annual Selling and Marketing Expense for 2024 was $166,300,000, a 63% increase from 2023.
  • Lemonade, Inc. annual Selling and Marketing Expense for 2023 was $101,900,000, a 26% decline from 2022.
Source SEC data
View on sec.gov
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

Lemonade, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q4 2025 $224,400,000 $64,200,000 +$16,500,000 +35% 01 Oct 2025 31 Dec 2025 10-K 25 Feb 2026 2025 FY
Q3 2025 $207,900,000 $57,400,000 +$6,000,000 +12% 01 Jul 2025 30 Sep 2025 10-Q 05 Nov 2025 2025 Q3
Q2 2025 $201,900,000 $59,600,000 +$22,800,000 +62% 01 Apr 2025 30 Jun 2025 10-Q 05 Aug 2025 2025 Q2
Q1 2025 $179,100,000 $43,200,000 +$12,800,000 +42% 01 Jan 2025 31 Mar 2025 10-Q 06 May 2025 2025 Q1
Q4 2024 $166,300,000 $47,700,000 +$23,200,000 +95% 01 Oct 2024 31 Dec 2024 10-K 25 Feb 2026 2025 FY
Q3 2024 $143,100,000 $51,400,000 +$27,000,000 +111% 01 Jul 2024 30 Sep 2024 10-Q 05 Nov 2025 2025 Q3
Q2 2024 $116,100,000 $36,800,000 +$12,000,000 +48% 01 Apr 2024 30 Jun 2024 10-Q 05 Aug 2025 2025 Q2
Q1 2024 $104,100,000 $30,400,000 +$2,200,000 +7.8% 01 Jan 2024 31 Mar 2024 10-Q 06 May 2025 2025 Q1
Q4 2023 $101,900,000 $24,500,000 -$2,700,000 -9.9% 01 Oct 2023 31 Dec 2023 10-K 25 Feb 2026 2025 FY
Q3 2023 $104,600,000 $24,400,000 -$11,400,000 -32% 01 Jul 2023 30 Sep 2023 10-Q 31 Oct 2024 2024 Q3
Q2 2023 $116,000,000 $24,800,000 -$12,200,000 -33% 01 Apr 2023 30 Jun 2023 10-Q 31 Jul 2024 2024 Q2
Q1 2023 $128,200,000 $28,200,000 -$10,100,000 -26% 01 Jan 2023 31 Mar 2023 10-Q 01 May 2024 2024 Q1
Q4 2022 $138,300,000 $27,200,000 -$10,000,000 -27% 01 Oct 2022 31 Dec 2022 10-K 26 Feb 2025 2024 FY
Q3 2022 $148,300,000 $35,800,000 -$6,400,000 -15% 01 Jul 2022 30 Sep 2022 10-Q 03 Nov 2023 2023 Q3
Q2 2022 $154,700,000 $37,000,000 +$3,900,000 +12% 01 Apr 2022 30 Jun 2022 10-Q 04 Aug 2023 2023 Q2
Q1 2022 $150,800,000 $38,300,000 +$9,200,000 +32% 01 Jan 2022 31 Mar 2022 10-Q 05 May 2023 2023 Q1
Q4 2021 $141,600,000 $37,200,000 +$14,300,000 +62% 01 Oct 2021 31 Dec 2021 10-K 28 Feb 2024 2023 FY
Q3 2021 $127,300,000 $42,200,000 +$20,000,000 +90% 01 Jul 2021 30 Sep 2021 10-Q 09 Nov 2022 2022 Q3
Q2 2021 $107,300,000 $33,100,000 +$17,000,000 +106% 01 Apr 2021 30 Jun 2021 10-Q 09 Aug 2022 2022 Q2
Q1 2021 $90,300,000 $29,100,000 +$9,900,000 +52% 01 Jan 2021 31 Mar 2021 10-Q 10 May 2022 2022 Q1
Q4 2020 $80,400,000 $22,900,000 01 Oct 2020 31 Dec 2020 10-K 03 Mar 2023 2022 FY
Q3 2020 $22,200,000 -$5,300,000 -19% 01 Jul 2020 30 Sep 2020 10-Q 09 Nov 2021 2021 Q3
Q2 2020 $16,100,000 -$2,900,000 -15% 01 Apr 2020 30 Jun 2020 10-Q 11 Aug 2021 2021 Q2
Q1 2020 $19,200,000 01 Jan 2020 31 Mar 2020 10-Q 12 May 2021 2021 Q1
Q3 2019 $27,500,000 01 Jul 2019 30 Sep 2019 10-Q 12 Nov 2020 2020 Q3
Q2 2019 $19,000,000 01 Apr 2019 30 Jun 2019 10-Q 12 Aug 2020 2020 Q2

Lemonade, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2025 $224,400,000 +$58,100,000 +35% 01 Jan 2025 31 Dec 2025 10-K 25 Feb 2026 2025 FY
2024 $166,300,000 +$64,400,000 +63% 01 Jan 2024 31 Dec 2024 10-K 25 Feb 2026 2025 FY
2023 $101,900,000 -$36,400,000 -26% 01 Jan 2023 31 Dec 2023 10-K 25 Feb 2026 2025 FY
2022 $138,300,000 -$3,300,000 -2.3% 01 Jan 2022 31 Dec 2022 10-K 26 Feb 2025 2024 FY
2021 $141,600,000 +$61,200,000 +76% 01 Jan 2021 31 Dec 2021 10-K 28 Feb 2024 2023 FY
2020 $80,400,000 -$8,100,000 -9.2% 01 Jan 2020 31 Dec 2020 10-K 03 Mar 2023 2022 FY
2019 $88,500,000 +$46,800,000 +112% 01 Jan 2019 31 Dec 2019 10-K 01 Mar 2022 2021 FY
2018 $41,700,000 01 Jan 2018 31 Dec 2018 10-K 08 Mar 2021 2020 FY
* An asterisk sign (*) next to the value indicates that the value is likely invalid.