Selling and Marketing Expense of PELOTON INTERACTIVE, INC. from 30 Jun 2018 to 31 Dec 2025

Taxonomy & unit: us-gaap: USD
Description: The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary: PELOTON INTERACTIVE, INC. quarterly and annual Selling and Marketing Expense in USD history and change rate from 30 Jun 2018 to 31 Dec 2025.
PELOTON INTERACTIVE, INC. Selling and Marketing Expense for the quarter ending 31 Dec 2025 was $152,100,000, a 0.39% decline year-over-year.
PELOTON INTERACTIVE, INC. Selling and Marketing Expense for the twelve months ending 31 Dec 2025 was $405,900,000, a 22% decline year-over-year.
PELOTON INTERACTIVE, INC. annual Selling and Marketing Expense for 2025 was $421,600,000, a 36% decline from 2024.
PELOTON INTERACTIVE, INC. annual Selling and Marketing Expense for 2024 was $658,900,000, a 1.7% increase from 2023.
PELOTON INTERACTIVE, INC. annual Selling and Marketing Expense for 2023 was $648,200,000, a 36% decline from 2022.
Source SEC data: View on sec.gov

Selling and Marketing Expense, Trailing 12 Months (USD)

Selling and Marketing Expense, Quarterly (USD)

Selling and Marketing Expense, YoY Quarterly Change (%)

Selling and Marketing Expense, Annual (USD)

Selling and Marketing Expense, YoY Annual Change (%)

PELOTON INTERACTIVE, INC. Quarterly Selling and Marketing Expense (USD)

Period	TTM Value	Value	YoY Chg	Change %	Start Date	End Date	Report	Filed	Fiscal Year	Fiscal Period
Q4 2025	$405,900,000	$152,100,000	-$600,000	-0.39%	01 Oct 2025	31 Dec 2025	10-Q	05 Feb 2026	2026	Q2
Q3 2025	$406,500,000	$66,800,000	-$15,100,000	-18%	01 Jul 2025	30 Sep 2025	10-Q	06 Nov 2025	2026	Q1
Q2 2025	$421,600,000	$80,500,000	-$31,800,000	-28%	01 Apr 2025	30 Jun 2025	10-K	07 Aug 2025	2025	FY
Q1 2025	$453,400,000	$106,500,000	-$63,800,000	-37%	01 Jan 2025	31 Mar 2025	10-Q	08 May 2025	2025	Q3
Q4 2024	$517,200,000	$152,700,000	-$77,600,000	-34%	01 Oct 2024	31 Dec 2024	10-Q	05 Feb 2026	2026	Q2
Q3 2024	$594,800,000	$81,900,000	-$64,100,000	-44%	01 Jul 2024	30 Sep 2024	10-Q	06 Nov 2025	2026	Q1
Q2 2024	$658,900,000	$112,300,000	-$25,500,000	-19%	01 Apr 2024	30 Jun 2024	10-K	07 Aug 2025	2025	FY
Q1 2024	$684,400,000	$170,300,000	+$15,700,000	+10%	01 Jan 2024	31 Mar 2024	10-Q	08 May 2025	2025	Q3
Q4 2023	$668,700,000	$230,300,000	+$13,200,000	+6.1%	01 Oct 2023	31 Dec 2023	10-Q	06 Feb 2025	2025	Q2
Q3 2023	$655,500,000	$146,000,000	+$7,300,000	+5.3%	01 Jul 2023	30 Sep 2023	10-Q	31 Oct 2024	2025	Q1
Q2 2023	$648,200,000	$137,800,000	-$20,400,000	-13%	01 Apr 2023	30 Jun 2023	10-K	07 Aug 2025	2025	FY
Q1 2023	$668,600,000	$154,600,000	-$73,100,000	-32%	01 Jan 2023	31 Mar 2023	10-Q	02 May 2024	2024	Q3
Q4 2022	$741,700,000	$217,100,000	-$131,800,000	-38%	01 Oct 2022	31 Dec 2022	10-Q	01 Feb 2024	2024	Q2
Q3 2022	$873,500,000	$138,700,000	-$145,400,000	-51%	01 Jul 2022	30 Sep 2022	10-Q	02 Nov 2023	2024	Q1
Q2 2022	$1,018,900,000	$158,200,000	-$69,900,000	-31%	01 Apr 2022	30 Jun 2022	10-K	22 Aug 2024	2024	FY
Q1 2022	$1,088,800,000	$227,700,000	+$19,500,000	+9.4%	01 Jan 2022	31 Mar 2022	10-Q	04 May 2023	2023	Q3
Q4 2021	$1,069,300,000	$348,900,000	+$171,500,000	+97%	01 Oct 2021	31 Dec 2021	10-Q	01 Feb 2023	2023	Q2
Q3 2021	$897,800,000	$284,100,000	+$169,500,000	+148%	01 Jul 2021	30 Sep 2021	10-Q	03 Nov 2022	2023	Q1
Q2 2021	$728,300,000	$228,100,000	+$144,300,000	+172%	01 Apr 2021	30 Jun 2021	10-K	23 Aug 2023	2023	FY
Q1 2021	$584,000,000	$208,200,000	+$53,400,000	+34%	01 Jan 2021	31 Mar 2021	10-Q	10 May 2022	2022	Q3
Q4 2020	$530,600,000	$177,400,000	+$16,900,000	+11%	01 Oct 2020	31 Dec 2020	10-Q	08 Feb 2022	2022	Q2
Q3 2020	$513,700,000	$114,600,000	+$37,000,000	+48%	01 Jul 2020	30 Sep 2020	10-Q	05 Nov 2021	2022	Q1
Q2 2020	$476,700,000	$83,800,000	+$5,900,000	+7.6%	01 Apr 2020	30 Jun 2020	10-K	07 Sep 2022	2022	FY
Q1 2020	$470,800,000	$154,800,000	+$53,700,000	+53%	01 Jan 2020	31 Mar 2020	10-Q	07 May 2021	2021	Q3
Q4 2019	$417,100,000	$160,500,000	+$61,000,000	+61%	01 Oct 2019	31 Dec 2019	10-Q	05 Feb 2021	2021	Q2
Q3 2019	$356,100,000	$77,600,000	+$32,100,000	+71%	01 Jul 2019	30 Sep 2019	10-Q	06 Nov 2020	2021	Q1
Q2 2019	$324,000,000	$77,900,000			01 Apr 2019	30 Jun 2019	10-K	27 Aug 2021	2021	FY
Q1 2019		$101,100,000			01 Jan 2019	31 Mar 2019	10-Q	06 May 2020	2020	Q3
Q4 2018		$99,500,000			01 Oct 2018	31 Dec 2018	10-Q	06 Feb 2020	2020	Q2
Q3 2018		$45,500,000			01 Jul 2018	30 Sep 2018	10-Q	06 Nov 2019	2020	Q1

PELOTON INTERACTIVE, INC. Annual Selling and Marketing Expense (USD)

Period	Value	YoY Chg	Change %	Start Date	End Date	Report	Filed	Fiscal Year	Fiscal Period
2025	$421,600,000	-$237,300,000	-36%	01 Jul 2024	30 Jun 2025	10-K	07 Aug 2025	2025	FY
2024	$658,900,000	+$10,700,000	+1.7%	01 Jul 2023	30 Jun 2024	10-K	07 Aug 2025	2025	FY
2023	$648,200,000	-$370,700,000	-36%	01 Jul 2022	30 Jun 2023	10-K	07 Aug 2025	2025	FY
2022	$1,018,900,000	+$290,600,000	+40%	01 Jul 2021	30 Jun 2022	10-K	22 Aug 2024	2024	FY
2021	$728,300,000	+$251,600,000	+53%	01 Jul 2020	30 Jun 2021	10-K	23 Aug 2023	2023	FY
2020	$476,700,000	+$152,700,000	+47%	01 Jul 2019	30 Jun 2020	10-K	07 Sep 2022	2022	FY
2019	$324,000,000	+$172,600,000	+114%	01 Jul 2018	30 Jun 2019	10-K	27 Aug 2021	2021	FY
2018	$151,400,000			01 Jul 2017	30 Jun 2018	10-K	11 Sep 2020	2020	FY

* An asterisk sign (*) next to the value indicates that the value is likely invalid.