Selling and Marketing Expense of SHOPIFY INC. from 31 Dec 2013 to 31 Dec 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
SHOPIFY INC. quarterly and annual Selling and Marketing Expense in USD history and change rate from 31 Dec 2013 to 31 Dec 2025.
  • SHOPIFY INC. Selling and Marketing Expense for the quarter ending 31 Dec 2025 was $433,000,000, a 24% increase year-over-year.
  • SHOPIFY INC. Selling and Marketing Expense for the twelve months ending 31 Dec 2025 was $1,663,000,000, a 19% increase year-over-year.
  • SHOPIFY INC. annual Selling and Marketing Expense for 2025 was $1,663,000,000, a 19% increase from 2024.
  • SHOPIFY INC. annual Selling and Marketing Expense for 2024 was $1,393,000,000, a 14% increase from 2023.
  • SHOPIFY INC. annual Selling and Marketing Expense for 2023 was $1,220,000,000, a 0.81% decline from 2022.
Source SEC data
View on sec.gov
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

SHOPIFY INC. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q4 2025 $1,663,000,000 $433,000,000 +$85,000,000 +24% 01 Oct 2025 31 Dec 2025 10-K 11 Feb 2026 2025 FY
Q3 2025 $1,578,000,000 $410,000,000 +$79,000,000 +24% 01 Jul 2025 30 Sep 2025 10-Q 04 Nov 2025 2025 Q3
Q2 2025 $1,499,000,000 $415,000,000 +$62,000,000 +18% 01 Apr 2025 30 Jun 2025 10-Q 06 Aug 2025 2025 Q2
Q1 2025 $1,437,000,000 $405,000,000 +$44,000,000 +12% 01 Jan 2025 31 Mar 2025 10-Q 08 May 2025 2025 Q1
Q4 2024 $1,393,000,000 $348,000,000 01 Oct 2024 31 Dec 2024 10-K 11 Feb 2026 2025 FY
Q3 2024 $331,000,000 01 Jul 2024 30 Sep 2024 10-Q 04 Nov 2025 2025 Q3
Q2 2024 $353,000,000 01 Apr 2024 30 Jun 2024 10-Q 06 Aug 2025 2025 Q2
Q1 2024 $361,000,000 01 Jan 2024 31 Mar 2024 10-Q 08 May 2025 2025 Q1

SHOPIFY INC. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2025 $1,663,000,000 +$270,000,000 +19% 01 Jan 2025 31 Dec 2025 10-K 11 Feb 2026 2025 FY
2024 $1,393,000,000 +$173,000,000 +14% 01 Jan 2024 31 Dec 2024 10-K 11 Feb 2026 2025 FY
2023 $1,220,000,000 -$10,000,000 -0.81% 01 Jan 2023 31 Dec 2023 10-K 11 Feb 2026 2025 FY
2022 $1,230,000,000 +$328,443,000 +36% 01 Jan 2022 31 Dec 2022 10-K 11 Feb 2025 2024 FY
2021 $901,557,000 +$299,509,000 +50% 01 Jan 2021 31 Dec 2021 40-F 16 Feb 2023 2022 FY
2020 $602,048,000 +$129,207,000 +27% 01 Jan 2020 31 Dec 2020 40-F 16 Feb 2022 2021 FY
2019 $472,841,000 +$122,772,000 +35% 01 Jan 2019 31 Dec 2019 40-F 17 Feb 2021 2020 FY
2018 $350,069,000 +$124,375,000 +55% 01 Jan 2018 31 Dec 2018 40-F 12 Feb 2020 2019 FY
2017 $225,694,000 +$96,480,000 +75% 01 Jan 2017 31 Dec 2017 40-F 12 Feb 2019 2018 FY
2016 $129,214,000 +$58,840,000 +84% 01 Jan 2016 31 Dec 2016 40-F 15 Feb 2018 2017 FY
2015 $70,374,000 +$24,445,000 +53% 01 Jan 2015 31 Dec 2015 40-F 15 Feb 2017 2016 FY
2014 $45,929,000 +$22,578,000 +97% 01 Jan 2014 31 Dec 2014 20-F 17 Feb 2016 2015 FY
2013 $23,351,000 01 Jan 2013 31 Dec 2013 20-F 17 Feb 2016 2015 FY
* An asterisk sign (*) next to the value indicates that the value is likely invalid.