Selling and Marketing Expense in USD of Alarm.com Holdings, Inc. from 2013 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Alarm.com Holdings, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2013 to Q3 2025.
  • Alarm.com Holdings, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $29.5M, a 9.21% increase year-over-year.
  • Alarm.com Holdings, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $120M, a 13.1% increase year-over-year.
  • Alarm.com Holdings, Inc. annual Selling and Marketing Expense for 2024 was $111M, a 11% increase from 2023.
  • Alarm.com Holdings, Inc. annual Selling and Marketing Expense for 2023 was $100M, a 8.06% increase from 2022.
  • Alarm.com Holdings, Inc. annual Selling and Marketing Expense for 2022 was $92.7M, a 7.02% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

Alarm.com Holdings, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $120M $29.5M +$2.49M +9.21% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-06
Q2 2025 $118M $31.1M +$3.3M +11.9% Apr 1, 2025 Jun 30, 2025 10-Q 2025-08-07
Q1 2025 $114M $28.5M +$3.1M +12.2% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-09
Q4 2024 $111M $30.9M +$4.99M +19.2% Oct 1, 2024 Dec 31, 2024 10-K 2025-02-20
Q3 2024 $106M $27M +$3.15M +13.2% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-06
Q2 2024 $103M $27.8M +$4.07M +17.1% Apr 1, 2024 Jun 30, 2024 10-Q 2025-08-07
Q1 2024 $99M $25.5M -$1.19M -4.47% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-09
Q4 2023 $100M $25.9M +$2.38M +10.1% Oct 1, 2023 Dec 31, 2023 10-K 2025-02-20
Q3 2023 $97.8M $23.9M +$804K +3.49% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-07
Q2 2023 $97M $23.8M +$839K +3.66% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-08
Q1 2023 $96.2M $26.6M +$3.45M +14.9% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-10
Q4 2022 $92.7M $23.6M -$1.01M -4.12% Oct 1, 2022 Dec 31, 2022 10-K 2025-02-20
Q3 2022 $93.8M $23.1M +$500K +2.22% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-09
Q2 2022 $93.3M $22.9M +$2.4M +11.7% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-09
Q1 2022 $90.9M $23.2M +$4.19M +22.1% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-10
Q4 2021 $86.7M $24.6M +$1.02M +4.32% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-22
Q3 2021 $85.6M $22.6M +$4.15M +22.5% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-09
Q2 2021 $81.5M $20.5M +$3.61M +21.3% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-09
Q1 2021 $77.9M $19M +$1.92M +11.3% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-05
Q4 2020 $76M $23.6M +$5.14M +27.9% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-24
Q3 2020 $70.8M $18.4M +$3.88M +26.7% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-04
Q2 2020 $67M $16.9M +$1.29M +8.25% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-05
Q1 2020 $65.7M $17.1M +$3.85M +29.1% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-04
Q4 2019 $61.8M $18.4M +$2.08M +12.7% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-24
Q3 2019 $59.7M $14.5M +$405K +2.87% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-05
Q2 2019 $59.3M $15.6M +$1.02M +6.97% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-05
Q1 2019 $58.3M $13.2M +$2.41M +22.2% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-07
Q4 2018 $55.9M $16.3M +$5.49M +50.6% Oct 1, 2018 Dec 31, 2018 10-K 2021-02-25
Q3 2018 $50.4M $14.1M +$3.7M +35.5% Jul 1, 2018 Sep 30, 2018 10-Q 2019-11-05
Q2 2018 $46.7M $14.6M +$2.71M +22.8% Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-09
Q1 2018 $44M $10.8M +$508K +4.93% Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-09
Q4 2017 $43.5M $10.9M +$1.4M +14.9% Oct 1, 2017 Dec 31, 2017 10-K 2020-02-26
Q3 2017 $42.1M $10.4M -$279K -2.61% Jul 1, 2017 Sep 30, 2017 10-Q 2018-11-07
Q2 2017 $42.4M $11.9M +$2.05M +20.8% Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-07
Q1 2017 $40.3M $10.3M +$1.34M +14.9% Jan 1, 2017 Mar 31, 2017 10-Q 2018-05-04
Q4 2016 $39M $9.45M +$1.61M +20.6% Oct 1, 2016 Dec 31, 2016 10-K 2019-03-01
Q3 2016 $37.4M $10.7M +$2.28M +27.1% Jul 1, 2016 Sep 30, 2016 10-Q 2017-11-09
Q2 2016 $35.1M $9.85M +$1.79M +22.2% Apr 1, 2016 Jun 30, 2016 10-Q 2017-08-09
Q1 2016 $33.3M $8.98M +$1.06M +13.4% Jan 1, 2016 Mar 31, 2016 10-Q 2017-05-10
Q4 2015 $32.2M $7.84M Oct 1, 2015 Dec 31, 2015 10-K 2018-02-28
Q3 2015 $8.43M +$318K +3.92% Jul 1, 2015 Sep 30, 2015 10-Q 2016-11-14
Q2 2015 $8.06M +$1.39M +20.9% Apr 1, 2015 Jun 30, 2015 10-Q 2016-08-15
Q1 2015 $7.92M Jan 1, 2015 Mar 31, 2015 10-Q 2016-05-10
Q3 2014 $8.11M Jul 1, 2014 Sep 30, 2014 10-Q 2015-11-12
Q2 2014 $6.67M Apr 1, 2014 Jun 30, 2014 10-Q 2015-08-14

Alarm.com Holdings, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $111M +$11M +11% Jan 1, 2024 Dec 31, 2024 10-K 2025-02-20
2023 $100M +$7.48M +8.06% Jan 1, 2023 Dec 31, 2023 10-K 2025-02-20
2022 $92.7M +$6.08M +7.02% Jan 1, 2022 Dec 31, 2022 10-K 2025-02-20
2021 $86.7M +$10.7M +14.1% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-22
2020 $76M +$14.2M +22.9% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-24
2019 $61.8M +$5.91M +10.6% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-24
2018 $55.9M +$12.4M +28.5% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-25
2017 $43.5M +$4.51M +11.6% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-26
2016 $39M +$6.74M +20.9% Jan 1, 2016 Dec 31, 2016 10-K 2019-03-01
2015 $32.2M +$6.4M +24.8% Jan 1, 2015 Dec 31, 2015 10-K 2018-02-28
2014 $25.8M +$4.37M +20.4% Jan 1, 2014 Dec 31, 2014 10-K 2017-03-16
2013 $21.5M Jan 1, 2013 Dec 31, 2013 10-K 2016-02-29
* An asterisk sign (*) next to the value indicates that the value is likely invalid.