Selling and Marketing Expense of SMITH & WESSON BRANDS, INC. from 30 Apr 2010 to 31 Jan 2026

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
SMITH & WESSON BRANDS, INC. quarterly and annual Selling and Marketing Expense in USD history and change rate from 30 Apr 2010 to 31 Jan 2026.
  • SMITH & WESSON BRANDS, INC. Selling and Marketing Expense for the quarter ending 31 Jan 2026 was $11,170,000, a 8.1% increase year-over-year.
  • SMITH & WESSON BRANDS, INC. Selling and Marketing Expense for the twelve months ending 31 Jan 2026 was $41,734,000, a 6% increase year-over-year.
  • SMITH & WESSON BRANDS, INC. annual Selling and Marketing Expense for 2024 was $41,314,000, a 1.7% increase from 2023.
  • SMITH & WESSON BRANDS, INC. annual Selling and Marketing Expense for 2023 was $40,611,000, a 9.5% increase from 2022.
  • SMITH & WESSON BRANDS, INC. annual Selling and Marketing Expense for 2022 was $37,073,000, a 14% decline from 2021.
Source SEC data
View on sec.gov
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

SMITH & WESSON BRANDS, INC. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q4 2025 $41,734,000 $11,170,000 +$834,000 +8.1% 01 Nov 2025 31 Jan 2026 10-Q 05 Mar 2026 2026 Q3
Q3 2025 $40,900,000 $10,336,000 +$723,000 +7.5% 01 Aug 2025 31 Oct 2025 10-Q 04 Dec 2025 2026 Q2
Q2 2025 $40,177,000 $8,752,000 -$1,137,000 -11% 01 May 2025 31 Jul 2025 10-Q 04 Sep 2025 2025 Q1
Q1 2025 $41,314,000 $11,476,000 +$1,937,000 +20% 01 Feb 2025 30 Apr 2025 10-K 20 Jun 2025 2025 FY
Q4 2024 $39,377,000 $10,336,000 +$256,000 +2.5% 01 Nov 2024 31 Jan 2025 10-Q 05 Mar 2026 2026 Q3
Q3 2024 $39,121,000 $9,613,000 -$1,339,000 -12% 01 Aug 2024 31 Oct 2024 10-Q 04 Dec 2025 2026 Q2
Q2 2024 $40,460,000 $9,889,000 -$151,000 -1.5% 01 May 2024 31 Jul 2024 10-Q 04 Sep 2025 2025 Q1
Q1 2024 $40,611,000 $9,539,000 -$80,000 -0.83% 01 Feb 2024 30 Apr 2024 10-K 20 Jun 2025 2025 FY
Q4 2023 $40,691,000 $10,080,000 +$84,000 +0.84% 01 Nov 2023 31 Jan 2024 10-Q 06 Mar 2025 2025 Q3
Q3 2023 $40,607,000 $10,952,000 +$1,521,000 +16% 01 Aug 2023 31 Oct 2023 10-Q 05 Dec 2024 2024 Q2
Q2 2023 $39,086,000 $10,040,000 +$2,013,000 +25% 01 May 2023 31 Jul 2023 10-Q 05 Sep 2024 2024 Q1
Q1 2023 $37,073,000 $9,619,000 +$38,000 +0.4% 01 Feb 2023 30 Apr 2023 10-K 20 Jun 2025 2025 FY
Q4 2022 $37,035,000 $9,996,000 -$1,522,000 -13% 01 Nov 2022 31 Jan 2023 10-Q 07 Mar 2024 2024 Q3
Q3 2022 $38,557,000 $9,431,000 -$1,992,000 -17% 01 Aug 2022 31 Oct 2022 10-Q 07 Dec 2023 2024 Q2
Q2 2022 $40,549,000 $8,027,000 -$2,607,000 -25% 01 May 2022 31 Jul 2022 10-Q 07 Sep 2023 2024 Q1
Q1 2022 $43,156,000 $9,581,000 -$926,000 -8.8% 01 Feb 2022 30 Apr 2022 10-K 20 Jun 2024 2024 FY
Q4 2021 $44,082,000 $11,518,000 +$1,031,000 +9.8% 01 Nov 2021 31 Jan 2022 10-Q 09 Mar 2023 2023 Q3
Q3 2021 $43,051,000 $11,423,000 -$191,000 -1.6% 01 Aug 2021 31 Oct 2021 10-Q 06 Dec 2022 2022 Q2
Q2 2021 $43,242,000 $10,634,000 +$639,000 +6.4% 01 May 2021 31 Jul 2021 10-Q 08 Sep 2022 2022 Q1
Q1 2021 $42,603,000 $10,507,000 +$6,599,000 +169% 01 Feb 2021 30 Apr 2021 10-K 22 Jun 2023 2023 FY
Q4 2020 $36,004,000 $10,487,000 +$22,000 +0.21% 01 Nov 2020 31 Jan 2021 10-Q 03 Mar 2022 2022 Q3
Q3 2020 $35,982,000 $11,614,000 +$773,000 +7.1% 01 Aug 2020 31 Oct 2020 10-Q 02 Dec 2021 2021 Q2
Q2 2020 $35,209,000 $9,995,000 -$6,778,000 -40% 01 May 2020 31 Jul 2020 10-Q 01 Sep 2021 2021 Q1
Q1 2020 $41,987,000 $3,908,000 +$18,494,000 01 Feb 2020 30 Apr 2020 10-K 23 Jun 2022 2022 FY
Q4 2019 $23,493,000 $10,465,000 -$4,908,000 -32% 01 Nov 2019 31 Jan 2020 10-Q 04 Mar 2021 2020 Q3
Q3 2019 $28,401,000 $10,841,000 -$4,450,000 -29% 01 Aug 2019 31 Oct 2019 10-Q 03 Dec 2020 2020 Q2
Q2 2019 $32,851,000 $16,773,000 +$5,158,000 +44% 01 May 2019 31 Jul 2019 10-Q 03 Sep 2020 2020 Q1
Q1 2019 $27,693,000 $14,586,000 -$27,180,000 -216% 01 Feb 2019 30 Apr 2019 10-K 17 Jun 2021 2021 FY
Q4 2018 $54,873,000 $15,373,000 -$769,000 -4.8% 01 Nov 2018 31 Jan 2019 10-Q 07 Mar 2019 2019 Q3
Q3 2018 $55,642,000 $15,291,000 -$60,000 -0.39% 01 Aug 2018 31 Oct 2018 10-Q 06 Dec 2018 2019 Q2
Q2 2018 $55,702,000 $11,615,000 -$103,000 -0.88% 01 May 2018 31 Jul 2018 10-Q 30 Aug 2018 2019 Q1
Q1 2018 $55,805,000 $12,594,000 +$30,000 +0.24% 01 Feb 2018 30 Apr 2018 10-K 19 Jun 2020 2020 FY
Q4 2017 $55,775,000 $16,142,000 +$1,090,000 +7.2% 01 Nov 2017 31 Jan 2018 10-Q 07 Mar 2019 2019 Q3
Q3 2017 $54,685,000 $15,351,000 +$2,824,000 +23% 01 Aug 2017 31 Oct 2017 10-Q 06 Dec 2018 2019 Q2
Q2 2017 $51,861,000 $11,718,000 +$2,523,000 +27% 01 May 2017 31 Jul 2017 10-Q 30 Aug 2018 2019 Q1
Q1 2017 $49,338,000 $12,564,000 +$3,567,000 +40% 01 Feb 2017 30 Apr 2017 10-K 19 Jun 2019 2019 FY
Q4 2016 $45,771,000 $15,052,000 +$3,547,000 +31% 01 Nov 2016 31 Jan 2017 10-Q 01 Mar 2018 2018 Q3
Q3 2016 $42,224,000 $12,527,000 -$9,000 -0.07% 01 Aug 2016 31 Oct 2016 10-Q 07 Dec 2017 2018 Q2
Q2 2016 $42,233,000 $9,195,000 -$24,000 -0.26% 01 May 2016 31 Jul 2016 10-Q 07 Sep 2017 2018 Q1
Q1 2016 $42,257,000 $8,997,000 -$151,000 -1.7% 01 Feb 2016 30 Apr 2016 10-K 20 Jun 2018 2018 FY
Q4 2015 $42,408,000 $11,505,000 +$1,417,000 +14% 01 Nov 2015 31 Jan 2016 10-Q 02 Mar 2017 2017 Q3
Q3 2015 $40,991,000 $12,536,000 +$3,686,000 +42% 01 Aug 2015 31 Oct 2015 10-Q 01 Dec 2016 2017 Q2
Q2 2015 $37,305,000 $9,219,000 +$1,272,000 +16% 01 May 2015 31 Jul 2015 10-Q 01 Sep 2016 2017 Q1
Q1 2015 $36,033,000 $9,148,000 -$217,000 -2.3% 01 Feb 2015 30 Apr 2015 10-K 29 Jun 2017 2017 FY
Q4 2014 $36,250,000 $10,088,000 +$1,167,000 +13% 01 Nov 2014 31 Jan 2015 10-Q 03 Mar 2016 2016 Q3
Q3 2014 $35,083,000 $8,850,000 +$1,169,000 +15% 01 Aug 2014 31 Oct 2014 10-Q 08 Dec 2015 2016 Q2
Q2 2014 $33,914,000 $7,947,000 +$399,000 +5.3% 01 May 2014 31 Jul 2014 10-Q 27 Aug 2015 2016 Q1
Q1 2014 $33,515,000 $9,365,000 +$2,524,000 +37% 01 Feb 2014 30 Apr 2014 10-K 16 Jun 2016 2016 FY
Q4 2013 $30,991,000 $8,921,000 +$565,000 +6.8% 01 Nov 2013 31 Jan 2014 10-Q 03 Mar 2015 2015 Q3
Q3 2013 $30,426,000 $7,681,000 -$396,000 -4.9% 01 Aug 2013 31 Oct 2013 10-Q 04 Dec 2014 2015 Q2
Q2 2013 $30,822,000 $7,548,000 +$710,000 +10% 01 May 2013 31 Jul 2013 10-Q 26 Aug 2014 2015 Q1
Q1 2013 $30,112,000 $6,841,000 +$337,000 +5.2% 01 Feb 2013 30 Apr 2013 10-K 22 Jun 2015 2015 FY
Q4 2012 $29,775,000 $8,356,000 +$294,000 +3.6% 01 Nov 2012 31 Jan 2013 10-Q 04 Mar 2014 2014 Q3
Q3 2012 $29,481,000 $8,077,000 -$559,000 -6.5% 01 Aug 2012 31 Oct 2012 10-Q 10 Dec 2013 2014 Q2
Q2 2012 $30,040,000 $6,838,000 -$1,287,000 -16% 01 May 2012 31 Jul 2012 10-Q 05 Sep 2013 2014 Q1
Q1 2012 $31,327,000 $6,504,000 -$1,435,000 -18% 01 Feb 2012 30 Apr 2012 10-K 19 Jun 2014 2014 FY
Q4 2011 $32,762,000 $8,062,000 -$859,000 -9.6% 01 Nov 2011 31 Jan 2012 10-Q 08 Mar 2012 2012 Q3
Q3 2011 $33,621,000 $8,636,000 -$262,000 -2.9% 01 Aug 2011 31 Oct 2011 10-Q 06 Dec 2012 2013 Q2
Q2 2011 $33,883,000 $8,125,000 -$697,000 -7.9% 01 May 2011 31 Jul 2011 10-Q 06 Sep 2012 2013 Q1
Q1 2011 $34,580,000 $7,939,000 01 Feb 2011 30 Apr 2011 10-K 25 Jun 2013 2013 FY
Q4 2010 $8,921,000 01 Nov 2010 31 Jan 2011 10-Q 08 Mar 2012 2012 Q3
Q3 2010 $8,898,000 01 Aug 2010 31 Oct 2010 10-Q 08 Dec 2011 2012 Q2
Q2 2010 $8,822,000 01 May 2010 31 Jul 2010 10-Q 07 Sep 2011 2012 Q1

SMITH & WESSON BRANDS, INC. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2024 $41,314,000 +$703,000 +1.7% 01 May 2024 30 Apr 2025 10-K 20 Jun 2025 2025 FY
2023 $40,611,000 +$3,538,000 +9.5% 01 May 2023 30 Apr 2024 10-K 20 Jun 2025 2025 FY
2022 $37,073,000 -$6,083,000 -14% 01 May 2022 30 Apr 2023 10-K 20 Jun 2025 2025 FY
2021 $43,156,000 +$553,000 +1.3% 01 May 2021 30 Apr 2022 10-K 20 Jun 2024 2024 FY
2020 $42,603,000 +$616,000 +1.5% 01 May 2020 30 Apr 2021 10-K 22 Jun 2023 2023 FY
2019 $41,987,000 +$14,294,000 +52% 01 May 2019 30 Apr 2020 10-K 23 Jun 2022 2022 FY
2018 $27,693,000 -$28,112,000 -50% 01 May 2018 30 Apr 2019 10-K 17 Jun 2021 2021 FY
2017 $55,805,000 +$6,467,000 +13% 01 May 2017 30 Apr 2018 10-K 19 Jun 2020 2020 FY
2016 $49,338,000 +$7,081,000 +17% 01 May 2016 30 Apr 2017 10-K 19 Jun 2019 2019 FY
2015 $42,257,000 +$6,224,000 +17% 01 May 2015 30 Apr 2016 10-K 20 Jun 2018 2018 FY
2014 $36,033,000 +$2,518,000 +7.5% 01 May 2014 30 Apr 2015 10-K 29 Jun 2017 2017 FY
2013 $33,515,000 +$3,403,000 +11% 01 May 2013 30 Apr 2014 10-K 16 Jun 2016 2016 FY
2012 $30,112,000 -$1,215,000 -3.9% 01 May 2012 30 Apr 2013 10-K 22 Jun 2015 2015 FY
2011 $31,327,000 -$3,253,000 -9.4% 01 May 2011 30 Apr 2012 10-K 19 Jun 2014 2014 FY
2010 $34,580,000 +$3,811,000 +12% 01 May 2010 30 Apr 2011 10-K 25 Jun 2013 2013 FY
2009 $30,769,000 01 May 2009 30 Apr 2010 10-K 28 Jun 2012 2012 FY
* An asterisk sign (*) next to the value indicates that the value is likely invalid.