Selling and Marketing Expense in USD of NETFLIX INC from 2022 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Netflix Inc quarterly/annual Selling and Marketing Expense history and growth rate from 2022 to Q3 2025.
  • Netflix Inc Selling and Marketing Expense for the quarter ending September 30, 2025 was $786M, a 22.3% increase year-over-year.
  • Netflix Inc Selling and Marketing Expense for the twelve months ending September 30, 2025 was $3.16B.
  • Netflix Inc annual Selling and Marketing Expense for 2024 was $2.92B, a 9.77% increase from 2023.
  • Netflix Inc annual Selling and Marketing Expense for 2023 was $2.66B, a 5.03% increase from 2022.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)

NETFLIX INC Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $3.16B $786M +$143M +22.3% Jul 1, 2025 Sep 30, 2025 10-Q 2025-10-22
Q2 2025 $3.02B $713M +$69.2M +10.7% Apr 1, 2025 Jun 30, 2025 10-Q 2025-07-18
Q1 2025 $2.95B $688M +$34M +5.2% Jan 1, 2025 Mar 31, 2025 10-Q 2025-04-18
Q4 2024 $2.92B $976M Oct 1, 2024 Dec 31, 2024 10-K 2025-01-27
Q3 2024 $643M Jul 1, 2024 Sep 30, 2024 10-Q 2025-10-22
Q2 2024 $644M Apr 1, 2024 Jun 30, 2024 10-Q 2025-07-18
Q1 2024 $654M Jan 1, 2024 Mar 31, 2024 10-Q 2025-04-18

NETFLIX INC Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $2.92B +$260M +9.77% Jan 1, 2024 Dec 31, 2024 10-K 2025-01-27
2023 $2.66B +$127M +5.03% Jan 1, 2023 Dec 31, 2023 10-K 2025-01-27
2022 $2.53B Jan 1, 2022 Dec 31, 2022 10-K 2025-01-27
* An asterisk sign (*) next to the value indicates that the value is likely invalid.