Selling and Marketing Expense of 8X8 INC /DE/ from 31 Mar 2010 to 31 Dec 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
8X8 INC /DE/ quarterly and annual Selling and Marketing Expense in USD history and change rate from 31 Mar 2010 to 31 Dec 2025.
  • 8X8 INC /DE/ Selling and Marketing Expense for the quarter ending 31 Dec 2025 was $60,513,000, a 7.8% decline year-over-year.
  • 8X8 INC /DE/ Selling and Marketing Expense for the twelve months ending 31 Dec 2025 was $259,376,000, a 2.3% decline year-over-year.
  • 8X8 INC /DE/ annual Selling and Marketing Expense for 2024 was $264,461,000, a 2.8% decline from 2023.
  • 8X8 INC /DE/ annual Selling and Marketing Expense for 2023 was $271,944,000, a 13% decline from 2022.
  • 8X8 INC /DE/ annual Selling and Marketing Expense for 2022 was $311,883,000, a 0.74% decline from 2021.
Source SEC data
View on sec.gov
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

8X8 INC /DE/ Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q4 2025 $259,376,000 $60,513,000 -$5,131,000 -7.8% 01 Oct 2025 31 Dec 2025 10-Q 04 Feb 2026 2026 Q3
Q3 2025 $264,507,000 $63,835,000 -$1,032,000 -1.6% 01 Jul 2025 30 Sep 2025 10-Q 05 Nov 2025 2026 Q2
Q2 2025 $265,539,000 $68,184,000 +$1,078,000 +1.6% 01 Apr 2025 30 Jun 2025 10-Q 06 Aug 2025 2026 Q1
Q1 2025 $264,461,000 $66,844,000 -$911,000 -1.3% 01 Jan 2025 31 Mar 2025 10-K 22 May 2025 2025 FY
Q4 2024 $265,372,000 $65,644,000 -$1,353,000 -2% 01 Oct 2024 31 Dec 2024 10-Q 04 Feb 2026 2026 Q3
Q3 2024 $266,725,000 $64,867,000 -$3,820,000 -5.6% 01 Jul 2024 30 Sep 2024 10-Q 05 Nov 2025 2026 Q2
Q2 2024 $270,545,000 $67,106,000 -$1,399,000 -2% 01 Apr 2024 30 Jun 2024 10-Q 06 Aug 2025 2026 Q1
Q1 2024 $271,944,000 $67,755,000 -$1,093,000 -1.6% 01 Jan 2024 31 Mar 2024 10-K 22 May 2025 2025 FY
Q4 2023 $273,037,000 $66,997,000 -$12,024,000 -15% 01 Oct 2023 31 Dec 2023 10-Q 05 Feb 2025 2025 Q3
Q3 2023 $285,061,000 $68,687,000 -$11,800,000 -15% 01 Jul 2023 30 Sep 2023 10-Q 06 Nov 2024 2025 Q2
Q2 2023 $296,861,000 $68,505,000 -$15,022,000 -18% 01 Apr 2023 30 Jun 2023 10-Q 08 Aug 2024 2025 Q1
Q1 2023 $311,883,000 $68,848,000 -$15,937,000 -19% 01 Jan 2023 31 Mar 2023 10-K 22 May 2025 2025 FY
Q4 2022 $327,820,000 $79,021,000 +$2,224,000 +2.9% 01 Oct 2022 31 Dec 2022 10-Q 01 Feb 2024 2024 Q3
Q3 2022 $325,596,000 $80,487,000 +$3,761,000 +4.9% 01 Jul 2022 30 Sep 2022 10-Q 03 Nov 2023 2024 Q2
Q2 2022 $321,835,000 $83,527,000 +$7,612,000 +10% 01 Apr 2022 30 Jun 2022 10-Q 08 Aug 2023 2024 Q1
Q1 2022 $314,223,000 $84,785,000 +$14,089,000 +20% 01 Jan 2022 31 Mar 2022 10-K 21 May 2024 2024 FY
Q4 2021 $300,134,000 $76,797,000 +$12,811,000 +20% 01 Oct 2021 31 Dec 2021 10-Q 07 Feb 2023 2023 Q3
Q3 2021 $287,323,000 $76,726,000 +$15,327,000 +25% 01 Jul 2021 30 Sep 2021 10-Q 03 Nov 2022 2023 Q2
Q2 2021 $271,996,000 $75,915,000 +$15,765,000 +26% 01 Apr 2021 30 Jun 2021 10-Q 01 Aug 2022 2023 Q1
Q1 2021 $256,231,000 $70,696,000 +$5,276,000 +8.1% 01 Jan 2021 31 Mar 2021 10-K 25 May 2023 2023 FY
Q4 2020 $250,955,000 $63,986,000 +$887,000 +1.4% 01 Oct 2020 31 Dec 2020 10-Q 03 Feb 2022 2022 Q3
Q3 2020 $250,068,000 $61,399,000 +$3,504,000 +6.1% 01 Jul 2020 30 Sep 2020 10-Q 03 Nov 2021 2022 Q2
Q2 2020 $246,564,000 $60,150,000 +$6,551,000 +12% 01 Apr 2020 30 Jun 2020 10-Q 05 Aug 2021 2022 Q1
Q1 2020 $240,013,000 $65,420,000 +$15,895,000 +32% 01 Jan 2020 31 Mar 2020 10-K 27 May 2022 2022 FY
Q4 2019 $224,118,000 $63,099,000 +$16,823,000 +36% 01 Oct 2019 31 Dec 2019 10-Q 29 Jan 2021 2021 Q3
Q3 2019 $207,295,000 $57,895,000 +$16,215,000 +39% 01 Jul 2019 30 Sep 2019 10-Q 29 Oct 2020 2021 Q2
Q2 2019 $191,080,000 $53,599,000 +$13,104,000 +32% 01 Apr 2019 30 Jun 2019 10-Q 04 Aug 2020 2021 Q1
Q1 2019 $177,976,000 $49,525,000 +$9,103,000 +23% 01 Jan 2019 31 Mar 2019 10-K 21 May 2019 2019 FY
Q4 2018 $168,873,000 $46,276,000 +$9,894,000 +27% 01 Oct 2018 31 Dec 2018 10-Q 05 Feb 2020 2020 Q3
Q3 2018 $158,979,000 $41,680,000 +$13,000,000 +45% 01 Jul 2018 30 Sep 2018 10-Q 31 Oct 2019 2020 Q2
Q2 2018 $145,979,000 $40,495,000 +$12,035,000 +42% 01 Apr 2018 30 Jun 2018 10-Q 31 Jul 2019 2020 Q1
Q1 2018 $133,944,000 $40,422,000 +$13,071,000 +48% 01 Jan 2018 31 Mar 2018 10-K 21 May 2019 2019 FY
Q4 2017 $120,873,000 $36,382,000 +$10,612,000 +41% 01 Oct 2017 31 Dec 2017 10-K 21 May 2019 2019 FY
Q3 2017 $110,261,000 $28,680,000 +$4,352,000 +18% 01 Jul 2017 30 Sep 2017 10-K 21 May 2019 2019 FY
Q2 2017 $105,909,000 $28,460,000 +$7,016,000 +33% 01 Apr 2017 30 Jun 2017 10-K 21 May 2019 2019 FY
Q1 2017 $98,893,000 $27,351,000 -$3,889,000 -12% 01 Jan 2017 31 Mar 2017 10-K 21 May 2019 2019 FY
Q4 2016 $102,782,000 $25,770,000 -$1,815,000 -6.6% 01 Oct 2016 31 Dec 2016 10-K 21 May 2019 2019 FY
Q3 2016 $104,597,000 $24,328,000 -$2,402,000 -9% 01 Jul 2016 30 Sep 2016 10-K 21 May 2019 2019 FY
Q2 2016 $106,999,000 $21,444,000 -$2,380,000 -10% 01 Apr 2016 30 Jun 2016 10-K 21 May 2019 2019 FY
Q1 2016 $109,379,000 $31,240,000 +$9,732,000 +45% 01 Jan 2016 31 Mar 2016 10-K 30 May 2017 2017 FY
Q4 2015 $99,647,000 $27,585,000 +$7,026,000 +34% 01 Oct 2015 31 Dec 2015 10-K 30 May 2017 2017 FY
Q3 2015 $92,621,000 $26,730,000 +$7,290,000 +38% 01 Jul 2015 30 Sep 2015 10-K 30 May 2017 2017 FY
Q2 2015 $85,331,000 $23,824,000 +$4,664,000 +24% 01 Apr 2015 30 Jun 2015 10-K 30 May 2017 2017 FY
Q1 2015 $80,667,000 $21,508,000 +$3,470,000 +19% 01 Jan 2015 31 Mar 2015 10-K/A 01 Jul 2016 2016 FY
Q4 2014 $77,197,000 $20,559,000 +$4,508,000 +28% 01 Oct 2014 31 Dec 2014 10-K/A 01 Jul 2016 2016 FY
Q3 2014 $72,689,000 $19,440,000 +$5,695,000 +41% 01 Jul 2014 30 Sep 2014 10-K/A 01 Jul 2016 2016 FY
Q2 2014 $66,994,000 $19,160,000 +$6,088,000 +47% 01 Apr 2014 30 Jun 2014 10-K/A 01 Jul 2016 2016 FY
Q1 2014 $60,906,000 $18,038,000 +$4,996,000 +38% 01 Jan 2014 31 Mar 2014 10-K 29 May 2015 2015 FY
Q4 2013 $55,910,000 $16,051,000 +$4,490,000 +39% 01 Oct 2013 31 Dec 2013 10-K 29 May 2015 2015 FY
Q3 2013 $51,420,000 $13,745,000 +$2,945,000 +27% 01 Jul 2013 30 Sep 2013 10-K 29 May 2015 2015 FY
Q2 2013 $48,475,000 $13,072,000 +$2,531,000 +24% 01 Apr 2013 30 Jun 2013 10-K 29 May 2015 2015 FY
Q1 2013 $45,944,000 $13,042,000 +$2,138,000 +20% 01 Jan 2013 31 Mar 2013 10-K 28 May 2013 2012 FY
Q4 2012 $43,806,000 $11,561,000 +$1,745,000 +18% 01 Oct 2012 31 Dec 2012 10-Q 31 Jan 2014 2013 Q3
Q3 2012 $42,061,000 $10,800,000 +$1,724,000 +19% 01 Jul 2012 30 Sep 2012 10-Q 08 Nov 2013 2013 Q2
Q2 2012 $40,337,000 $10,541,000 +$2,357,000 +29% 01 Apr 2012 30 Jun 2012 10-Q 26 Jul 2013 2013 Q1
Q1 2012 $37,980,000 $10,904,000 01 Jan 2012 31 Mar 2012 10-K 28 May 2013 2012 FY
Q4 2011 $9,816,000 01 Oct 2011 31 Dec 2011 10-K 28 May 2013 2012 FY
Q3 2011 $9,076,000 01 Jul 2011 30 Sep 2011 10-K 28 May 2013 2012 FY
Q2 2011 $8,184,000 01 Apr 2011 30 Jun 2011 10-K 28 May 2013 2012 FY

8X8 INC /DE/ Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2024 $264,461,000 -$7,483,000 -2.8% 01 Apr 2024 31 Mar 2025 10-K 22 May 2025 2025 FY
2023 $271,944,000 -$39,939,000 -13% 01 Apr 2023 31 Mar 2024 10-K 22 May 2025 2025 FY
2022 $311,883,000 -$2,340,000 -0.74% 01 Apr 2022 31 Mar 2023 10-K 22 May 2025 2025 FY
2021 $314,223,000 +$57,992,000 +23% 01 Apr 2021 31 Mar 2022 10-K 21 May 2024 2024 FY
2020 $256,231,000 +$16,218,000 +6.8% 01 Apr 2020 31 Mar 2021 10-K 25 May 2023 2023 FY
2019 $240,013,000 +$62,037,000 +35% 01 Apr 2019 31 Mar 2020 10-K 27 May 2022 2022 FY
2018 $177,976,000 +$44,031,000 +33% 01 Apr 2018 31 Mar 2019 10-K 17 May 2021 2021 FY
2017 $133,945,000 +$35,052,000 +35% 01 Apr 2017 31 Mar 2018 10-K 19 May 2020 2020 FY
2016 $98,893,000 -$10,486,000 -9.6% 01 Apr 2016 31 Mar 2017 10-K 21 May 2019 2019 FY
2015 $109,379,000 +$28,712,000 +36% 01 Apr 2015 31 Mar 2016 10-K 30 May 2018 2018 FY
2014 $80,667,000 +$19,761,000 +32% 01 Apr 2014 31 Mar 2015 10-K 30 May 2017 2017 FY
2013 $60,906,000 +$15,333,000 +34% 01 Apr 2013 31 Mar 2014 10-K/A 01 Jul 2016 2016 FY
2012 $45,573,000 +$9,346,000 +26% 01 Apr 2012 31 Mar 2013 10-K 29 May 2015 2015 FY
2011 $36,227,000 +$4,483,000 +14% 01 Apr 2011 31 Mar 2012 10-K 27 May 2014 2013 FY
2010 $31,744,000 +$2,610,000 +9% 01 Apr 2010 31 Mar 2011 10-K 28 May 2013 2012 FY
2009 $29,134,000 01 Apr 2009 31 Mar 2010 10-K 24 May 2012 2011 FY
* An asterisk sign (*) next to the value indicates that the value is likely invalid.