Selling and Marketing Expense of ZEBRA TECHNOLOGIES CORP from 03 Apr 2010 to 31 Dec 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
ZEBRA TECHNOLOGIES CORP quarterly and annual Selling and Marketing Expense in USD history and change rate from 03 Apr 2010 to 31 Dec 2025.
  • ZEBRA TECHNOLOGIES CORP Selling and Marketing Expense for the quarter ending 31 Dec 2025 was $175,000,000, a 16% increase year-over-year.
  • ZEBRA TECHNOLOGIES CORP Selling and Marketing Expense for the twelve months ending 31 Dec 2025 was $653,000,000, a 8.8% increase year-over-year.
  • ZEBRA TECHNOLOGIES CORP annual Selling and Marketing Expense for 2025 was $653,000,000, a 8.8% increase from 2024.
  • ZEBRA TECHNOLOGIES CORP annual Selling and Marketing Expense for 2024 was $600,000,000, a 3.3% increase from 2023.
  • ZEBRA TECHNOLOGIES CORP annual Selling and Marketing Expense for 2023 was $581,000,000, a 4.3% decline from 2022.
Source SEC data
View on sec.gov
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

ZEBRA TECHNOLOGIES CORP Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q4 2025 $653,000,000 $175,000,000 +$24,000,000 +16% 28 Sep 2025 31 Dec 2025 10-K 12 Feb 2026 2025 FY
Q3 2025 $629,000,000 $159,000,000 +$8,000,000 +5.3% 29 Jun 2025 27 Sep 2025 10-Q 28 Oct 2025 2025 Q3
Q2 2025 $621,000,000 $158,000,000 +$8,000,000 +5.3% 30 Mar 2025 28 Jun 2025 10-Q 05 Aug 2025 2025 Q2
Q1 2025 $613,000,000 $161,000,000 +$13,000,000 +8.8% 01 Jan 2025 29 Mar 2025 10-Q 29 Apr 2025 2025 Q1
Q4 2024 $600,000,000 $151,000,000 +$15,000,000 +11% 29 Sep 2024 31 Dec 2024 10-K 12 Feb 2026 2025 FY
Q3 2024 $585,000,000 $151,000,000 +$13,000,000 +9.4% 30 Jun 2024 28 Sep 2024 10-Q 28 Oct 2025 2025 Q3
Q2 2024 $572,000,000 $150,000,000 +$4,000,000 +2.7% 31 Mar 2024 29 Jun 2024 10-Q 05 Aug 2025 2025 Q2
Q1 2024 $568,000,000 $148,000,000 -$13,000,000 -8.1% 01 Jan 2024 30 Mar 2024 10-Q 29 Apr 2025 2025 Q1
Q4 2023 $581,000,000 $136,000,000 -$19,000,000 -12% 01 Oct 2023 31 Dec 2023 10-K 12 Feb 2026 2025 FY
Q3 2023 $600,000,000 $138,000,000 -$11,000,000 -7.4% 02 Jul 2023 30 Sep 2023 10-Q 29 Oct 2024 2024 Q3
Q2 2023 $611,000,000 $146,000,000 -$5,000,000 -3.3% 02 Apr 2023 01 Jul 2023 10-Q 30 Jul 2024 2024 Q2
Q1 2023 $616,000,000 $161,000,000 +$9,000,000 +5.9% 01 Jan 2023 01 Apr 2023 10-Q 30 Apr 2024 2024 Q1
Q4 2022 $607,000,000 $155,000,000 -$2,000,000 -1.3% 02 Oct 2022 31 Dec 2022 10-K 13 Feb 2025 2024 FY
Q3 2022 $609,000,000 $149,000,000 +$1,000,000 +0.68% 03 Jul 2022 01 Oct 2022 10-Q 31 Oct 2023 2023 Q3
Q2 2022 $608,000,000 $151,000,000 +$3,000,000 +2% 03 Apr 2022 02 Jul 2022 10-Q 01 Aug 2023 2023 Q2
Q1 2022 $605,000,000 $152,000,000 +$18,000,000 +13% 01 Jan 2022 02 Apr 2022 10-Q 02 May 2023 2023 Q1
Q4 2021 $587,000,000 $157,000,000 +$24,000,000 +18% 03 Oct 2021 31 Dec 2021 10-K 15 Feb 2024 2023 FY
Q3 2021 $563,000,000 $148,000,000 +$29,000,000 +24% 04 Jul 2021 02 Oct 2021 10-Q 01 Nov 2022 2022 Q3
Q2 2021 $534,000,000 $148,000,000 +$39,000,000 +36% 04 Apr 2021 03 Jul 2021 10-Q 02 Aug 2022 2022 Q2
Q1 2021 $495,000,000 $134,000,000 +$12,000,000 +9.8% 01 Jan 2021 03 Apr 2021 10-Q 03 May 2022 2022 Q1
Q4 2020 $483,000,000 $133,000,000 +$3,000,000 +2.3% 27 Sep 2020 31 Dec 2020 10-K 16 Feb 2023 2022 FY
Q3 2020 $480,000,000 $119,000,000 -$5,000,000 -4% 28 Jun 2020 26 Sep 2020 10-Q 02 Nov 2021 2021 Q3
Q2 2020 $485,000,000 $109,000,000 -$18,000,000 -14% 29 Mar 2020 27 Jun 2020 10-Q 03 Aug 2021 2021 Q2
Q1 2020 $503,000,000 $122,000,000 $0 0% 01 Jan 2020 28 Mar 2020 10-Q 04 May 2021 2021 Q1
Q4 2019 $503,000,000 $130,000,000 +$8,000,000 +6.6% 29 Sep 2019 31 Dec 2019 10-K 10 Feb 2022 2021 FY
Q3 2019 $495,000,000 $124,000,000 +$4,000,000 +3.3% 30 Jun 2019 28 Sep 2019 10-Q 03 Nov 2020 2020 Q3
Q2 2019 $491,000,000 $127,000,000 +$6,000,000 +5% 31 Mar 2019 29 Jun 2019 10-Q 28 Jul 2020 2020 Q2
Q1 2019 $485,000,000 $122,000,000 +$2,000,000 +1.7% 01 Jan 2019 30 Mar 2019 10-Q 28 Apr 2020 2020 Q1
Q4 2018 $483,000,000 $122,000,000 +$10,000,000 +8.9% 30 Sep 2018 31 Dec 2018 10-K 11 Feb 2021 2020 FY
Q3 2018 $473,000,000 $120,000,000 +$7,000,000 +6.2% 01 Jul 2018 29 Sep 2018 10-Q 30 Oct 2019 2019 Q3
Q2 2018 $466,000,000 $121,000,000 +$7,000,000 +6.1% 01 Apr 2018 30 Jun 2018 10-Q 30 Jul 2019 2019 Q2
Q1 2018 $459,000,000 $120,000,000 +$11,000,000 +10% 01 Jan 2018 31 Mar 2018 10-Q 30 Apr 2019 2019 Q1
Q4 2017 $448,000,000 $112,000,000 +$5,000,000 +4.7% 01 Oct 2017 31 Dec 2017 10-K 13 Feb 2020 2019 FY
Q3 2017 $443,000,000 $113,000,000 +$1,000,000 +0.89% 02 Jul 2017 30 Sep 2017 10-Q 06 Nov 2018 2018 Q3
Q2 2017 $442,000,000 $114,000,000 +$2,000,000 +1.8% 02 Apr 2017 01 Jul 2017 10-Q 07 Aug 2018 2018 Q2
Q1 2017 $440,000,000 $109,000,000 -$4,000,000 -3.5% 01 Jan 2017 01 Apr 2017 10-Q 08 May 2018 2018 Q1
Q4 2016 $444,000,000 $107,000,000 -$20,000,000 -16% 02 Oct 2016 31 Dec 2016 10-K 14 Feb 2019 2018 FY
Q3 2016 $464,000,000 $112,000,000 -$8,000,000 -6.7% 03 Jul 2016 01 Oct 2016 10-Q 07 Nov 2017 2017 Q3
Q2 2016 $472,000,000 $112,000,000 -$13,000,000 -10% 03 Apr 2016 02 Jul 2016 10-Q 08 Aug 2017 2017 Q2
Q1 2016 $485,000,000 $113,000,000 -$9,000,000 -7.4% 01 Jan 2016 02 Apr 2016 10-Q 09 May 2017 2017 Q1
Q4 2015 $494,000,000 $127,000,000 +$22,000,000 +21% 04 Oct 2015 31 Dec 2015 10-K/A 14 Nov 2016 2015 FY
Q3 2015 $472,000,000 $120,000,000 +$83,000,000 +224% 05 Jul 2015 03 Oct 2015 10-Q 15 Nov 2016 2016 Q3
Q2 2015 $389,000,000 $125,000,000 +$89,000,000 +247% 05 Apr 2015 04 Jul 2015 10-Q/A 14 Nov 2016 2016 Q2
Q1 2015 $300,000,000 $122,000,000 +$87,000,000 +249% 01 Jan 2015 04 Apr 2015 10-Q/A 14 Nov 2016 2016 Q1
Q4 2014 $213,000,000 $105,000,000 +$68,740,000 +190% 28 Sep 2014 31 Dec 2014 10-K/A 14 Nov 2016 2015 FY
Q3 2014 $144,260,000 $37,000,000 +$2,605,000 +7.6% 29 Jun 2014 27 Sep 2014 10-K/A 14 Nov 2016 2015 FY
Q2 2014 $141,655,000 $36,000,000 +$2,170,000 +6.4% 30 Mar 2014 28 Jun 2014 10-K/A 14 Nov 2016 2015 FY
Q1 2014 $139,485,000 $35,000,000 +$1,485,000 +4.4% 01 Jan 2014 29 Mar 2014 10-K/A 14 Nov 2016 2015 FY
Q4 2013 $138,000,000 $36,260,000 +$2,947,000 +8.8% 29 Sep 2013 31 Dec 2013 10-K/A 14 Nov 2016 2015 FY
Q3 2013 $135,053,000 $34,395,000 +$2,074,000 +6.4% 30 Jun 2013 28 Sep 2013 10-Q 05 Nov 2014 2014 Q3
Q2 2013 $132,979,000 $33,830,000 +$1,672,000 +5.2% 31 Mar 2013 29 Jun 2013 10-Q 05 Aug 2014 2014 Q2
Q1 2013 $131,307,000 $33,515,000 +$1,401,000 +4.4% 01 Jan 2013 30 Mar 2013 10-Q 06 May 2014 2014 Q1
Q4 2012 $129,906,000 $33,313,000 -$3,064,000 -8.4% 01 Oct 2012 31 Dec 2012 10-K 21 Feb 2013 2012 FY
Q3 2012 $132,970,000 $32,321,000 +$379,000 +1.2% 01 Jul 2012 29 Sep 2012 10-Q 05 Nov 2013 2013 Q3
Q2 2012 $132,591,000 $32,158,000 +$1,208,000 +3.9% 31 Mar 2012 30 Jun 2012 10-Q 06 Aug 2013 2013 Q2
Q1 2012 $131,383,000 $32,114,000 +$3,586,000 +13% 01 Jan 2012 31 Mar 2012 10-Q 02 May 2013 2013 Q1
Q4 2011 $127,797,000 $36,377,000 +$4,435,000 +14% 02 Oct 2011 31 Dec 2011 10-K 21 Feb 2013 2012 FY
Q3 2011 $123,362,000 $31,942,000 +$3,874,000 +14% 03 Jul 2011 01 Oct 2011 10-K 21 Feb 2013 2012 FY
Q2 2011 $119,488,000 $30,950,000 +$3,268,000 +12% 03 Apr 2011 02 Jul 2011 10-K 21 Feb 2013 2012 FY
Q1 2011 $116,220,000 $28,528,000 +$3,855,000 +16% 01 Jan 2011 02 Apr 2011 10-K 21 Feb 2013 2012 FY
Q4 2010 $112,365,000 $31,942,000 03 Oct 2010 31 Dec 2010 10-K 23 Feb 2012 2011 FY
Q3 2010 $28,068,000 04 Jul 2010 02 Oct 2010 10-K 23 Feb 2012 2011 FY
Q2 2010 $27,682,000 04 Apr 2010 03 Jul 2010 10-K 23 Feb 2012 2011 FY
Q1 2010 $24,673,000 01 Jan 2010 03 Apr 2010 10-K 23 Feb 2012 2011 FY

ZEBRA TECHNOLOGIES CORP Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2025 $653,000,000 +$53,000,000 +8.8% 01 Jan 2025 31 Dec 2025 10-K 12 Feb 2026 2025 FY
2024 $600,000,000 +$19,000,000 +3.3% 01 Jan 2024 31 Dec 2024 10-K 12 Feb 2026 2025 FY
2023 $581,000,000 -$26,000,000 -4.3% 01 Jan 2023 31 Dec 2023 10-K 12 Feb 2026 2025 FY
2022 $607,000,000 +$20,000,000 +3.4% 01 Jan 2022 31 Dec 2022 10-K 13 Feb 2025 2024 FY
2021 $587,000,000 +$104,000,000 +22% 01 Jan 2021 31 Dec 2021 10-K 15 Feb 2024 2023 FY
2020 $483,000,000 -$20,000,000 -4% 01 Jan 2020 31 Dec 2020 10-K 16 Feb 2023 2022 FY
2019 $503,000,000 +$20,000,000 +4.1% 01 Jan 2019 31 Dec 2019 10-K 10 Feb 2022 2021 FY
2018 $483,000,000 +$35,000,000 +7.8% 01 Jan 2018 31 Dec 2018 10-K 11 Feb 2021 2020 FY
2017 $448,000,000 +$4,000,000 +0.9% 01 Jan 2017 31 Dec 2017 10-K 13 Feb 2020 2019 FY
2016 $444,000,000 -$50,000,000 -10% 01 Jan 2016 31 Dec 2016 10-K 14 Feb 2019 2018 FY
2015 $494,000,000 +$281,000,000 +132% 01 Jan 2015 31 Dec 2015 10-K 22 Feb 2018 2017 FY
2014 $213,000,000 +$75,000,000 +54% 01 Jan 2014 31 Dec 2014 10-K 27 Feb 2017 2016 FY
2013 $138,000,000 +$8,094,000 +6.2% 01 Jan 2013 31 Dec 2013 10-K/A 14 Nov 2016 2015 FY
2012 $129,906,000 +$2,109,000 +1.6% 01 Jan 2012 31 Dec 2012 10-K 17 Mar 2015 2014 FY
2011 $127,797,000 +$15,432,000 +14% 01 Jan 2011 31 Dec 2011 10-K 20 Feb 2014 2013 FY
2010 $112,365,000 01 Jan 2010 31 Dec 2010 10-K 21 Feb 2013 2012 FY
* An asterisk sign (*) next to the value indicates that the value is likely invalid.