Selling and Marketing Expense of CISCO SYSTEMS, INC. from 23 Jan 2010 to 24 Jan 2026

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
CISCO SYSTEMS, INC. quarterly and annual Selling and Marketing Expense in USD history and change rate from 23 Jan 2010 to 24 Jan 2026.
  • CISCO SYSTEMS, INC. Selling and Marketing Expense for the quarter ending 24 Jan 2026 was $2,881,000,000, a 7.8% increase year-over-year.
  • CISCO SYSTEMS, INC. Selling and Marketing Expense for the twelve months ending 24 Jan 2026 was $11,294,000,000, a 4.3% increase year-over-year.
  • CISCO SYSTEMS, INC. annual Selling and Marketing Expense for 2025 was $10,966,000,000, a 5.8% increase from 2024.
  • CISCO SYSTEMS, INC. annual Selling and Marketing Expense for 2024 was $10,364,000,000, a 4.9% increase from 2023.
  • CISCO SYSTEMS, INC. annual Selling and Marketing Expense for 2023 was $9,880,000,000, a 8.8% increase from 2022.
Source SEC data
View on sec.gov
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

CISCO SYSTEMS, INC. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q4 2025 $11,294,000,000 $2,881,000,000 +$209,000,000 +7.8% 26 Oct 2025 24 Jan 2026 10-Q 17 Feb 2026 2026 Q2
Q3 2025 $11,085,000,000 $2,871,000,000 +$119,000,000 +4.3% 27 Jul 2025 25 Oct 2025 10-Q 18 Nov 2025 2026 Q1
Q2 2025 $10,966,000,000 $2,818,000,000 -$23,000,000 -0.81% 27 Apr 2025 26 Jul 2025 10-K 03 Sep 2025 2025 FY
Q1 2025 $10,989,000,000 $2,724,000,000 +$165,000,000 +6.4% 26 Jan 2025 26 Apr 2025 10-Q 20 May 2025 2025 Q3
Q4 2024 $10,824,000,000 $2,672,000,000 +$214,000,000 +8.7% 27 Oct 2024 25 Jan 2025 10-Q 17 Feb 2026 2026 Q2
Q3 2024 $10,610,000,000 $2,752,000,000 +$246,000,000 +9.8% 28 Jul 2024 26 Oct 2024 10-Q 18 Nov 2025 2026 Q1
Q2 2024 $10,364,000,000 $2,841,000,000 +$262,000,000 +10% 28 Apr 2024 27 Jul 2024 10-K 03 Sep 2025 2025 FY
Q1 2024 $10,102,000,000 $2,559,000,000 +$33,000,000 +1.3% 28 Jan 2024 27 Apr 2024 10-Q 20 May 2025 2025 Q3
Q4 2023 $10,069,000,000 $2,458,000,000 +$74,000,000 +3.1% 29 Oct 2023 27 Jan 2024 10-Q 18 Feb 2025 2025 Q2
Q3 2023 $9,995,000,000 $2,506,000,000 +$115,000,000 +4.8% 30 Jul 2023 28 Oct 2023 10-Q 19 Nov 2024 2025 Q1
Q2 2023 $9,880,000,000 $2,579,000,000 +$230,000,000 +9.8% 30 Apr 2023 29 Jul 2023 10-K 03 Sep 2025 2025 FY
Q1 2023 $9,650,000,000 $2,526,000,000 +$317,000,000 +14% 29 Jan 2023 29 Apr 2023 10-Q 21 May 2024 2024 Q3
Q4 2022 $9,333,000,000 $2,384,000,000 +$118,000,000 +5.2% 30 Oct 2022 28 Jan 2023 10-Q 20 Feb 2024 2024 Q2
Q3 2022 $9,215,000,000 $2,391,000,000 +$130,000,000 +5.8% 31 Jul 2022 29 Oct 2022 10-Q 21 Nov 2023 2024 Q1
Q2 2022 $9,085,000,000 $2,349,000,000 -$99,000,000 -4% 01 May 2022 30 Jul 2022 10-K 05 Sep 2024 2024 FY
Q1 2022 $9,184,000,000 $2,209,000,000 -$108,000,000 -4.7% 30 Jan 2022 30 Apr 2022 10-Q 24 May 2023 2023 Q3
Q4 2021 $9,292,000,000 $2,266,000,000 -$11,000,000 -0.48% 31 Oct 2021 29 Jan 2022 10-Q 21 Feb 2023 2023 Q2
Q3 2021 $9,303,000,000 $2,261,000,000 +$44,000,000 +2% 01 Aug 2021 30 Oct 2021 10-Q 22 Nov 2022 2023 Q1
Q2 2021 $9,259,000,000 $2,448,000,000 +$230,000,000 +10% 02 May 2021 31 Jul 2021 10-K 07 Sep 2023 2023 FY
Q1 2021 $9,029,000,000 $2,317,000,000 +$125,000,000 +5.7% 24 Jan 2021 01 May 2021 10-Q 25 May 2022 2022 Q3
Q4 2020 $8,904,000,000 $2,277,000,000 -$2,000,000 -0.09% 25 Oct 2020 23 Jan 2021 10-Q 22 Feb 2022 2022 Q2
Q3 2020 $8,906,000,000 $2,217,000,000 -$263,000,000 -11% 26 Jul 2020 24 Oct 2020 10-Q 23 Nov 2021 2022 Q1
Q2 2020 $9,169,000,000 $2,218,000,000 -$269,000,000 -11% 26 Apr 2020 25 Jul 2020 10-K 08 Sep 2022 2022 FY
Q1 2020 $9,438,000,000 $2,192,000,000 -$211,000,000 -8.8% 26 Jan 2020 25 Apr 2020 10-Q 25 May 2021 2021 Q3
Q4 2019 $9,649,000,000 $2,279,000,000 +$8,000,000 +0.35% 27 Oct 2019 25 Jan 2020 10-Q 16 Feb 2021 2021 Q2
Q3 2019 $9,641,000,000 $2,480,000,000 +$70,000,000 +2.9% 28 Jul 2019 26 Oct 2019 10-Q 17 Nov 2020 2021 Q1
Q2 2019 $9,571,000,000 $2,487,000,000 +$139,000,000 +5.9% 28 Apr 2019 27 Jul 2019 10-K 09 Sep 2021 2021 FY
Q1 2019 $9,432,000,000 $2,403,000,000 +$78,000,000 +3.4% 27 Jan 2019 27 Apr 2019 10-Q 18 May 2020 2020 Q3
Q4 2018 $9,354,000,000 $2,271,000,000 +$36,000,000 +1.6% 28 Oct 2018 26 Jan 2019 10-Q 18 Feb 2020 2020 Q2
Q3 2018 $9,318,000,000 $2,410,000,000 +$76,000,000 +3.3% 29 Jul 2018 27 Oct 2018 10-Q 19 Nov 2019 2020 Q1
Q2 2018 $9,242,000,000 $2,348,000,000 +$30,000,000 +1.3% 29 Apr 2018 28 Jul 2018 10-K 03 Sep 2020 2020 FY
Q1 2018 $9,212,000,000 $2,325,000,000 +$99,000,000 +4.4% 28 Jan 2018 28 Apr 2018 10-Q 21 May 2019 2019 Q3
Q4 2017 $9,113,000,000 $2,235,000,000 +$13,000,000 +0.58% 29 Oct 2017 27 Jan 2018 10-Q 19 Feb 2019 2019 Q2
Q3 2017 $9,100,000,000 $2,334,000,000 -$84,000,000 -3.5% 30 Jul 2017 28 Oct 2017 10-Q 20 Nov 2018 2019 Q1
Q2 2017 $9,184,000,000 $2,318,000,000 -$125,000,000 -5.1% 30 Apr 2017 29 Jul 2017 10-K 05 Sep 2019 2019 FY
Q1 2017 $9,309,000,000 $2,226,000,000 -$221,000,000 -9% 29 Jan 2017 29 Apr 2017 10-Q 22 May 2018 2018 Q3
Q4 2016 $9,530,000,000 $2,222,000,000 -$64,000,000 -2.8% 30 Oct 2016 28 Jan 2017 10-Q 20 Feb 2018 2018 Q2
Q3 2016 $9,594,000,000 $2,418,000,000 -$25,000,000 -1% 31 Jul 2016 29 Oct 2016 10-Q 21 Nov 2017 2018 Q1
Q2 2016 $9,619,000,000 $2,443,000,000 -$106,000,000 -4.2% 01 May 2016 30 Jul 2016 10-K 06 Sep 2018 2018 FY
Q1 2016 $9,725,000,000 $2,447,000,000 -$2,000,000 -0.08% 24 Jan 2016 30 Apr 2016 10-Q 23 May 2017 2017 Q3
Q4 2015 $9,727,000,000 $2,286,000,000 -$22,000,000 -0.95% 25 Oct 2015 23 Jan 2016 10-Q 21 Feb 2017 2017 Q2
Q3 2015 $9,749,000,000 $2,443,000,000 -$72,000,000 -2.9% 26 Jul 2015 24 Oct 2015 10-Q 22 Nov 2016 2017 Q1
Q2 2015 $9,821,000,000 $2,549,000,000 +$76,000,000 +3.1% 26 Apr 2015 25 Jul 2015 10-K 07 Sep 2017 2017 FY
Q1 2015 $9,745,000,000 $2,449,000,000 +$107,000,000 +4.6% 25 Jan 2015 25 Apr 2015 10-Q 24 May 2016 2016 Q3
Q4 2014 $9,638,000,000 $2,308,000,000 +$31,000,000 +1.4% 26 Oct 2014 24 Jan 2015 10-Q 18 Feb 2016 2016 Q2
Q3 2014 $9,607,000,000 $2,515,000,000 +$104,000,000 +4.3% 27 Jul 2014 25 Oct 2014 10-Q 19 Nov 2015 2016 Q1
Q2 2014 $9,503,000,000 $2,473,000,000 +$113,000,000 +4.8% 27 Apr 2014 26 Jul 2014 10-K 08 Sep 2016 2016 FY
Q1 2014 $9,390,000,000 $2,342,000,000 -$33,000,000 -1.4% 26 Jan 2014 26 Apr 2014 10-Q 20 May 2015 2015 Q3
Q4 2013 $9,423,000,000 $2,277,000,000 -$110,000,000 -4.6% 27 Oct 2013 25 Jan 2014 10-Q 18 Feb 2015 2015 Q2
Q3 2013 $9,533,000,000 $2,411,000,000 -$5,000,000 -0.21% 28 Jul 2013 26 Oct 2013 10-Q 20 Nov 2014 2015 Q1
Q2 2013 $9,538,000,000 $2,360,000,000 -$57,000,000 -2.4% 28 Apr 2013 27 Jul 2013 10-K 08 Sep 2015 2015 FY
Q1 2013 $9,595,000,000 $2,375,000,000 -$8,000,000 -0.34% 27 Jan 2013 27 Apr 2013 10-Q 22 May 2014 2014 Q3
Q4 2012 $9,603,000,000 $2,387,000,000 -$8,000,000 -0.33% 28 Oct 2012 26 Jan 2013 10-Q 20 Feb 2014 2014 Q2
Q3 2012 $9,611,000,000 $2,416,000,000 -$36,000,000 -1.5% 29 Jul 2012 27 Oct 2012 10-Q 22 Nov 2013 2014 Q1
Q2 2012 $9,647,000,000 $2,417,000,000 -$103,000,000 -4.1% 29 Apr 2012 28 Jul 2012 10-K 09 Sep 2014 2014 FY
Q1 2012 $9,750,000,000 $2,383,000,000 -$63,000,000 -2.6% 29 Jan 2012 28 Apr 2012 10-Q 21 May 2013 2013 Q3
Q4 2011 $9,813,000,000 $2,395,000,000 -$49,000,000 -2% 30 Oct 2011 28 Jan 2012 10-Q 19 Feb 2013 2013 Q2
Q3 2011 $9,862,000,000 $2,452,000,000 +$50,000,000 +2.1% 31 Jul 2011 29 Oct 2011 10-Q 20 Nov 2012 2013 Q1
Q2 2011 $9,812,000,000 $2,520,000,000 01 May 2011 30 Jul 2011 10-K 10 Sep 2013 2013 FY
Q1 2011 $2,446,000,000 +$168,000,000 +7.4% 30 Jan 2011 30 Apr 2011 10-Q 23 May 2012 2012 Q3
Q4 2010 $2,444,000,000 +$318,000,000 +15% 31 Oct 2010 29 Jan 2011 10-Q 21 Feb 2012 2012 Q2
Q3 2010 $2,402,000,000 01 Aug 2010 30 Oct 2010 10-Q 22 Nov 2011 2012 Q1
Q1 2010 $2,278,000,000 24 Jan 2010 01 May 2010 10-Q 25 May 2011 2011 Q3
Q4 2009 $2,126,000,000 25 Oct 2009 23 Jan 2010 10-Q 23 Feb 2011 2011 Q2

CISCO SYSTEMS, INC. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2025 $10,966,000,000 +$602,000,000 +5.8% 28 Jul 2024 26 Jul 2025 10-K 03 Sep 2025 2025 FY
2024 $10,364,000,000 +$484,000,000 +4.9% 30 Jul 2023 27 Jul 2024 10-K 03 Sep 2025 2025 FY
2023 $9,880,000,000 +$795,000,000 +8.8% 31 Jul 2022 29 Jul 2023 10-K 03 Sep 2025 2025 FY
2022 $9,085,000,000 -$174,000,000 -1.9% 01 Aug 2021 30 Jul 2022 10-K 05 Sep 2024 2024 FY
2021 $9,259,000,000 +$90,000,000 +0.98% 26 Jul 2020 31 Jul 2021 10-K 07 Sep 2023 2023 FY
2020 $9,169,000,000 -$402,000,000 -4.2% 28 Jul 2019 25 Jul 2020 10-K 08 Sep 2022 2022 FY
2019 $9,571,000,000 +$329,000,000 +3.6% 29 Jul 2018 27 Jul 2019 10-K 09 Sep 2021 2021 FY
2018 $9,242,000,000 +$58,000,000 +0.63% 30 Jul 2017 28 Jul 2018 10-K 03 Sep 2020 2020 FY
2017 $9,184,000,000 -$435,000,000 -4.5% 31 Jul 2016 29 Jul 2017 10-K 05 Sep 2019 2019 FY
2016 $9,619,000,000 -$202,000,000 -2.1% 26 Jul 2015 30 Jul 2016 10-K 06 Sep 2018 2018 FY
2015 $9,821,000,000 +$318,000,000 +3.3% 27 Jul 2014 25 Jul 2015 10-K 07 Sep 2017 2017 FY
2014 $9,503,000,000 -$35,000,000 -0.37% 28 Jul 2013 26 Jul 2014 10-K 08 Sep 2016 2016 FY
2013 $9,538,000,000 -$109,000,000 -1.1% 29 Jul 2012 27 Jul 2013 10-K 08 Sep 2015 2015 FY
2012 $9,647,000,000 -$165,000,000 -1.7% 31 Jul 2011 28 Jul 2012 10-K 09 Sep 2014 2014 FY
2011 $9,812,000,000 +$1,030,000,000 +12% 01 Aug 2010 30 Jul 2011 10-K 10 Sep 2013 2013 FY
2010 $8,782,000,000 26 Jul 2009 31 Jul 2010 10-K 12 Sep 2012 2012 FY
* An asterisk sign (*) next to the value indicates that the value is likely invalid.