Selling and Marketing Expense in USD of FRANKLIN RESOURCES INC from Q1 2010 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
FRANKLIN RESOURCES INC quarterly/annual Selling and Marketing Expense history and change rate from Q1 2010 to Q3 2025.
  • FRANKLIN RESOURCES INC Selling and Marketing Expense for the quarter ending 30 Sep 2025 was $520M, a 4.61% increase year-over-year.
  • FRANKLIN RESOURCES INC Selling and Marketing Expense for the twelve months ending 30 Sep 2025 was $2.01B, a 7.93% increase year-over-year.
  • FRANKLIN RESOURCES INC annual Selling and Marketing Expense for 2025 was $2.01B, a 7.93% increase from 2024.
  • FRANKLIN RESOURCES INC annual Selling and Marketing Expense for 2024 was $1.86B, a 15.5% increase from 2023.
  • FRANKLIN RESOURCES INC annual Selling and Marketing Expense for 2023 was $1.61B, a 12.6% decline from 2022.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

FRANKLIN RESOURCES INC Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $2.01B $520M +$22.9M +4.61% 01 Jul 2025 30 Sep 2025 10-K 10 Nov 2025
Q2 2025 $1.99B $481M -$400K -0.08% 01 Apr 2025 30 Jun 2025 10-Q 01 Aug 2025
Q1 2025 $1.99B $498M +$13.8M +2.85% 01 Jan 2025 31 Mar 2025 10-Q 02 May 2025
Q4 2024 $1.97B $512M +$112M +27.8% 01 Oct 2024 31 Dec 2024 10-Q 31 Jan 2025
Q3 2024 $1.86B $497M +$85.8M +20.9% 01 Jul 2024 30 Sep 2024 10-K 10 Nov 2025
Q2 2024 $1.78B $481M +$74.3M +18.3% 01 Apr 2024 30 Jun 2024 10-Q 01 Aug 2025
Q1 2024 $1.7B $484M +$77.7M +19.1% 01 Jan 2024 31 Mar 2024 10-Q 02 May 2025
Q4 2023 $1.63B $401M +$12.2M +3.14% 01 Oct 2023 31 Dec 2023 10-Q 31 Jan 2025
Q3 2023 $1.61B $411M -$1.7M -0.41% 01 Jul 2023 30 Sep 2023 10-K 10 Nov 2025
Q2 2023 $1.61B $407M -$33.5M -7.61% 01 Apr 2023 30 Jun 2023 10-Q 26 Jul 2024
Q1 2023 $1.65B $407M -$75.8M -15.7% 01 Jan 2023 31 Mar 2023 10-Q 29 Apr 2024
Q4 2022 $1.72B $389M -$122M -23.8% 01 Oct 2022 31 Dec 2022 10-Q 29 Jan 2024
Q3 2022 $1.85B $413M -$114M -21.6% 01 Jul 2022 30 Sep 2022 10-K 12 Nov 2024
Q2 2022 $1.96B $440M -$90.7M -17.1% 01 Apr 2022 30 Jun 2022 10-Q 28 Jul 2023
Q1 2022 $2.05B $482M -$59.4M -11% 01 Jan 2022 31 Mar 2022 10-Q 01 May 2023
Q4 2021 $2.11B $510M +$3.6M +0.71% 01 Oct 2021 31 Dec 2021 10-Q 30 Jan 2023
Q3 2021 $2.11B $527M +$59.8M +12.8% 01 Jul 2021 30 Sep 2021 10-K 14 Nov 2023
Q2 2021 $2.05B $531M +$162M +44.1% 01 Apr 2021 30 Jun 2021 10-Q 28 Jul 2022
Q1 2021 $1.88B $542M +$118M +27.8% 01 Jan 2021 31 Mar 2021 10-Q 03 May 2022
Q4 2020 $1.77B $507M +$62.6M +14.1% 01 Oct 2020 31 Dec 2020 10-Q 01 Feb 2022
Q3 2020 $1.7B $467M +$3.4M +0.73% 01 Jul 2020 30 Sep 2020 10-K 14 Nov 2022
Q2 2020 $1.7B $369M -$93.8M -20.3% 01 Apr 2020 30 Jun 2020 10-Q 03 Aug 2021
Q1 2020 $1.79B $424M -$25.5M -5.67% 01 Jan 2020 31 Mar 2020 10-Q 04 May 2021
Q4 2019 $1.82B $444M -$600K -0.14% 01 Oct 2019 31 Dec 2019 10-Q 02 Feb 2021
Q3 2019 $1.82B $463M -$26.4M -5.39% 01 Jul 2019 30 Sep 2019 10-K 19 Nov 2021
Q2 2019 $1.85B $462M -$37.4M -7.48% 01 Apr 2019 30 Jun 2019 10-Q 28 Jul 2020
Q1 2019 $1.88B $449M -$72.1M -13.8% 01 Jan 2019 31 Mar 2019 10-Q 30 Apr 2020
Q4 2018 $1.96B $445M -$84.2M -15.9% 01 Oct 2018 31 Dec 2018 10-Q 30 Jan 2020
Q3 2018 $2.04B $490M -$45.2M -8.45% 01 Jul 2018 30 Sep 2018 10-K 23 Nov 2020
Q2 2018 $2.08B $500M -$41.4M -7.65% 01 Apr 2018 30 Jun 2018 10-Q 30 Jul 2019
Q1 2018 $2.13B $522M -$13.3M -2.49% 01 Jan 2018 31 Mar 2018 10-Q 26 Apr 2019
Q4 2017 $2.14B $529M +$8.7M +1.67% 01 Oct 2017 31 Dec 2017 10-Q 30 Jan 2019
Q3 2017 $2.13B $535M -$1.3M -0.24% 01 Jul 2017 30 Sep 2017 10-K 12 Nov 2019
Q2 2017 $2.13B $541M -$12.2M -2.21% 01 Apr 2017 30 Jun 2017 10-Q 27 Jul 2018
Q1 2017 $2.14B $535M +$3.1M +0.58% 01 Jan 2017 31 Mar 2017 10-Q 26 Apr 2018
Q4 2016 $2.14B $520M -$68.6M -11.7% 01 Oct 2016 31 Dec 2016 10-Q 30 Jan 2018
Q3 2016 $2.21B $536M -$90.1M -14.4% 01 Jul 2016 30 Sep 2016 10-K 09 Nov 2018
Q2 2016 $2.3B $553M -$141M -20.3% 01 Apr 2016 30 Jun 2016 10-Q 28 Jul 2017
Q1 2016 $2.44B $532M -$179M -25.2% 01 Jan 2016 31 Mar 2016 10-Q 28 Apr 2017
Q4 2015 $2.62B $589M -$143M -19.5% 01 Oct 2015 31 Dec 2015 10-Q 27 Jan 2017
Q3 2015 $2.76B $626M -$130M -17.1% 01 Jul 2015 30 Sep 2015 10-K 13 Nov 2017
Q2 2015 $2.89B $694M -$95.3M -12.1% 01 Apr 2015 30 Jun 2015 10-Q 28 Jul 2016
Q1 2015 $2.99B $711M -$55.8M -7.28% 01 Jan 2015 31 Mar 2015 10-Q 27 Apr 2016
Q4 2014 $3.04B $732M -$45.2M -5.82% 01 Oct 2014 31 Dec 2014 10-Q 03 Feb 2016
Q3 2014 $3.09B $756M +$38.3M +5.34% 01 Jul 2014 30 Sep 2014 10-K 14 Nov 2016
Q2 2014 $3.05B $789M -$23.5M -2.89% 01 Apr 2014 30 Jun 2014 10-Q 29 Jul 2015
Q1 2014 $3.07B $766M -$14.5M -1.86% 01 Jan 2014 31 Mar 2014 10-Q 29 Apr 2015
Q4 2013 $3.09B $777M +$45.8M +6.27% 01 Oct 2013 31 Dec 2013 10-Q 30 Jan 2015
Q3 2013 $3.04B $718M +$16M +2.28% 01 Jul 2013 30 Sep 2013 10-K 12 Nov 2015
Q2 2013 $3.03B $813M +$121M +17.5% 01 Apr 2013 30 Jun 2013 10-Q 30 Jul 2014
Q1 2013 $2.91B $781M +$65.3M +9.13% 01 Jan 2013 31 Mar 2013 10-Q 28 Apr 2014
Q4 2012 $2.84B $731M +$100M +15.9% 01 Oct 2012 31 Dec 2012 10-Q 30 Jan 2014
Q3 2012 $2.74B $702M +$32.2M +4.81% 01 Jul 2012 30 Sep 2012 10-K 12 Nov 2014
Q2 2012 $2.71B $692M -$27.3M -3.8% 01 Apr 2012 30 Jun 2012 10-Q 29 Jul 2013
Q1 2012 $2.73B $716M +$38.6M +5.7% 01 Jan 2012 31 Mar 2012 10-Q 30 Apr 2013
Q4 2011 $2.7B $631M -$16.6M -2.56% 01 Oct 2011 31 Dec 2011 10-Q 01 Feb 2013
Q3 2011 $2.71B $669M 01 Jul 2011 30 Sep 2011 10-K 12 Nov 2013
Q2 2011 $719M +$128M +21.7% 01 Apr 2011 30 Jun 2011 10-Q 30 Jul 2012
Q1 2011 $677M +$120M +21.4% 01 Jan 2011 31 Mar 2011 10-Q 02 May 2012
Q4 2010 $647M 01 Oct 2010 31 Dec 2010 10-Q 01 Feb 2012
Q2 2010 $591M 01 Apr 2010 30 Jun 2010 10-Q 02 Aug 2011
Q1 2010 $557M 01 Jan 2010 31 Mar 2010 10-Q 03 May 2011

FRANKLIN RESOURCES INC Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2025 $2.01B +$148M +7.93% 01 Oct 2024 30 Sep 2025 10-K 10 Nov 2025
2024 $1.86B +$250M +15.5% 01 Oct 2023 30 Sep 2024 10-K 10 Nov 2025
2023 $1.61B -$233M -12.6% 01 Oct 2022 30 Sep 2023 10-K 10 Nov 2025
2022 $1.85B -$260M -12.4% 01 Oct 2021 30 Sep 2022 10-K 12 Nov 2024
2021 $2.11B +$403M +23.6% 01 Oct 2020 30 Sep 2021 10-K 14 Nov 2023
2020 $1.7B -$117M -6.4% 01 Oct 2019 30 Sep 2020 10-K 14 Nov 2022
2019 $1.82B -$220M -10.8% 01 Oct 2018 30 Sep 2019 10-K 19 Nov 2021
2018 $2.04B -$91.2M -4.28% 01 Oct 2017 30 Sep 2018 10-K 23 Nov 2020
2017 $2.13B -$79M -3.58% 01 Oct 2016 30 Sep 2017 10-K 12 Nov 2019
2016 $2.21B -$552M -20% 01 Oct 2015 30 Sep 2016 10-K 09 Nov 2018
2015 $2.76B -$326M -10.6% 01 Oct 2014 30 Sep 2015 10-K 13 Nov 2017
2014 $3.09B +$46.1M +1.52% 01 Oct 2013 30 Sep 2014 10-K 14 Nov 2016
2013 $3.04B +$302M +11% 01 Oct 2012 30 Sep 2013 10-K 12 Nov 2015
2012 $2.74B +$26.9M +0.99% 01 Oct 2011 30 Sep 2012 10-K 12 Nov 2014
2011 $2.71B +$430M +18.8% 01 Oct 2010 30 Sep 2011 10-K 12 Nov 2013
2010 $2.28B 01 Oct 2009 30 Sep 2010 10-K 15 Nov 2012
* An asterisk sign (*) next to the value indicates that the value is likely invalid.