Selling and Marketing Expense of APPLIED MATERIALS INC /DE from 31 Jan 2010 to 25 Jan 2026

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
APPLIED MATERIALS INC /DE quarterly and annual Selling and Marketing Expense in USD history and change rate from 31 Jan 2010 to 25 Jan 2026.
  • APPLIED MATERIALS INC /DE Selling and Marketing Expense for the quarter ending 25 Jan 2026 was $222,000,000, a 7.8% increase year-over-year.
  • APPLIED MATERIALS INC /DE Selling and Marketing Expense for the twelve months ending 25 Jan 2026 was $874,000,000, a 4.7% increase year-over-year.
  • APPLIED MATERIALS INC /DE annual Selling and Marketing Expense for 2025 was $858,000,000, a 2.6% increase from 2024.
  • APPLIED MATERIALS INC /DE annual Selling and Marketing Expense for 2024 was $836,000,000, a 7.7% increase from 2023.
  • APPLIED MATERIALS INC /DE annual Selling and Marketing Expense for 2023 was $776,000,000, a 10% increase from 2022.
Source SEC data
View on sec.gov
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

APPLIED MATERIALS INC /DE Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
Q4 2025 $874,000,000 $222,000,000 +$16,000,000 +7.8% 27 Oct 2025 25 Jan 2026 10-Q 19 Feb 2026 2026 Q1
Q3 2025 $858,000,000 $212,000,000 -$3,000,000 -1.4% 28 Jul 2025 26 Oct 2025 10-K 12 Dec 2025 2025 FY
Q2 2025 $861,000,000 $224,000,000 +$19,000,000 +9.3% 28 Apr 2025 27 Jul 2025 10-Q 21 Aug 2025 2025 Q3
Q1 2025 $842,000,000 $216,000,000 +$7,000,000 +3.3% 27 Jan 2025 27 Apr 2025 10-Q 22 May 2025 2025 Q2
Q4 2024 $835,000,000 $206,000,000 -$1,000,000 -0.48% 28 Oct 2024 26 Jan 2025 10-Q 19 Feb 2026 2026 Q1
Q3 2024 $836,000,000 $215,000,000 +$23,000,000 +12% 29 Jul 2024 27 Oct 2024 10-K 12 Dec 2025 2025 FY
Q2 2024 $813,000,000 $205,000,000 +$12,000,000 +6.2% 29 Apr 2024 28 Jul 2024 10-Q 21 Aug 2025 2025 Q3
Q1 2024 $801,000,000 $209,000,000 +$15,000,000 +7.7% 29 Jan 2024 28 Apr 2024 10-Q 22 May 2025 2025 Q2
Q4 2023 $786,000,000 $207,000,000 +$10,000,000 +5.1% 30 Oct 2023 28 Jan 2024 10-Q 20 Feb 2025 2025 Q1
Q3 2023 $776,000,000 $192,000,000 +$9,000,000 +4.9% 31 Jul 2023 29 Oct 2023 10-K 12 Dec 2025 2025 FY
Q2 2023 $767,000,000 $193,000,000 +$13,000,000 +7.2% 01 May 2023 30 Jul 2023 10-Q 22 Aug 2024 2024 Q3
Q1 2023 $754,000,000 $194,000,000 +$21,000,000 +12% 30 Jan 2023 30 Apr 2023 10-Q 23 May 2024 2024 Q2
Q4 2022 $733,000,000 $197,000,000 +$30,000,000 +18% 31 Oct 2022 29 Jan 2023 10-Q 27 Feb 2024 2024 Q1
Q3 2022 $703,000,000 $183,000,000 +$28,000,000 +18% 01 Aug 2022 30 Oct 2022 10-K 13 Dec 2024 2024 FY
Q2 2022 $675,000,000 $180,000,000 +$21,000,000 +13% 02 May 2022 31 Jul 2022 10-Q 24 Aug 2023 2023 Q3
Q1 2022 $654,000,000 $173,000,000 +$25,000,000 +17% 31 Jan 2022 01 May 2022 10-Q 26 May 2023 2023 Q2
Q4 2021 $629,000,000 $167,000,000 +$20,000,000 +14% 01 Nov 2021 30 Jan 2022 10-Q 23 Feb 2023 2023 Q1
Q3 2021 $609,000,000 $155,000,000 +$24,000,000 +18% 02 Aug 2021 31 Oct 2021 10-K 15 Dec 2023 2023 FY
Q2 2021 $585,000,000 $159,000,000 +$29,000,000 +22% 03 May 2021 01 Aug 2021 10-Q 25 Aug 2022 2022 Q3
Q1 2021 $556,000,000 $148,000,000 +$18,000,000 +14% 01 Feb 2021 02 May 2021 10-Q 26 May 2022 2022 Q2
Q4 2020 $538,000,000 $147,000,000 +$12,000,000 +8.9% 26 Oct 2020 31 Jan 2021 10-Q 24 Feb 2022 2022 Q1
Q3 2020 $526,000,000 $131,000,000 +$2,000,000 +1.6% 27 Jul 2020 25 Oct 2020 10-K 16 Dec 2022 2022 FY
Q2 2020 $524,000,000 $130,000,000 +$2,000,000 +1.6% 27 Apr 2020 26 Jul 2020 10-Q 26 Aug 2021 2021 Q3
Q1 2020 $522,000,000 $130,000,000 -$3,000,000 -2.3% 27 Jan 2020 26 Apr 2020 10-Q 27 May 2021 2021 Q2
Q4 2019 $525,000,000 $135,000,000 +$4,000,000 +3.1% 28 Oct 2019 26 Jan 2020 10-Q 25 Feb 2021 2021 Q1
Q3 2019 $521,000,000 $129,000,000 +$2,000,000 +1.6% 29 Jul 2019 27 Oct 2019 10-K 17 Dec 2021 2021 FY
Q2 2019 $519,000,000 $128,000,000 -$10,000,000 -7.2% 29 Apr 2019 28 Jul 2019 10-Q 20 Aug 2020 2020 Q3
Q1 2019 $529,000,000 $133,000,000 +$3,000,000 +2.3% 28 Jan 2019 28 Apr 2019 10-Q 21 May 2020 2020 Q2
Q4 2018 $526,000,000 $131,000,000 +$5,000,000 +4% 29 Oct 2018 27 Jan 2019 10-Q 20 Feb 2020 2020 Q1
Q3 2018 $521,000,000 $127,000,000 +$21,000,000 +20% 30 Jul 2018 28 Oct 2018 10-K 11 Dec 2020 2020 FY
Q2 2018 $500,000,000 $138,000,000 +$21,000,000 +18% 30 Apr 2018 29 Jul 2018 10-Q 22 Aug 2019 2019 Q3
Q1 2018 $479,000,000 $130,000,000 +$14,000,000 +12% 29 Jan 2018 29 Apr 2018 10-Q 23 May 2019 2019 Q2
Q4 2017 $465,000,000 $126,000,000 +$8,000,000 +6.8% 30 Oct 2017 28 Jan 2018 10-Q 21 Feb 2019 2019 Q1
Q3 2017 $457,000,000 $106,000,000 -$8,000,000 -7% 31 Jul 2017 29 Oct 2017 10-K 13 Dec 2019 2019 FY
Q2 2017 $465,000,000 $117,000,000 +$10,000,000 +9.3% 01 May 2017 30 Jul 2017 10-Q 23 Aug 2018 2018 Q3
Q1 2017 $455,000,000 $116,000,000 +$14,000,000 +14% 30 Jan 2017 30 Apr 2017 10-Q 24 May 2018 2018 Q2
Q4 2016 $441,000,000 $118,000,000 +$12,000,000 +11% 31 Oct 2016 29 Jan 2017 10-Q 22 Feb 2018 2018 Q1
Q3 2016 $429,000,000 $114,000,000 +$18,000,000 +19% 01 Aug 2016 30 Oct 2016 10-K 13 Dec 2018 2018 FY
Q2 2016 $411,000,000 $107,000,000 -$5,000,000 -4.5% 02 May 2016 31 Jul 2016 10-Q 24 Aug 2017 2017 Q3
Q1 2016 $416,000,000 $102,000,000 -$7,000,000 -6.4% 01 Feb 2016 01 May 2016 10-Q 25 May 2017 2017 Q2
Q4 2015 $423,000,000 $106,000,000 -$5,000,000 -4.5% 26 Oct 2015 31 Jan 2016 10-Q 23 Feb 2017 2017 Q1
Q3 2015 $428,000,000 $96,000,000 -$3,000,000 -3% 27 Jul 2015 25 Oct 2015 10-K 15 Dec 2017 2017 FY
Q2 2015 $431,000,000 $112,000,000 +$4,000,000 +3.7% 27 Apr 2015 26 Jul 2015 10-Q 25 Aug 2016 2016 Q3
Q1 2015 $427,000,000 $109,000,000 +$2,000,000 +1.9% 26 Jan 2015 26 Apr 2015 10-Q 26 May 2016 2016 Q2
Q4 2014 $425,000,000 $111,000,000 +$2,000,000 +1.8% 27 Oct 2014 25 Jan 2015 10-Q 25 Feb 2016 2016 Q1
Q3 2014 $423,000,000 $99,000,000 $0 0% 28 Jul 2014 26 Oct 2014 10-K 15 Dec 2016 2016 FY
Q2 2014 $423,000,000 $108,000,000 -$3,000,000 -2.7% 28 Apr 2014 27 Jul 2014 10-Q 20 Aug 2015 2015 Q3
Q1 2014 $426,000,000 $107,000,000 -$11,000,000 -9.3% 27 Jan 2014 27 Apr 2014 10-Q 21 May 2015 2015 Q2
Q4 2013 $437,000,000 $109,000,000 +$4,000,000 +3.8% 28 Oct 2013 26 Jan 2014 10-Q 19 Feb 2015 2015 Q1
Q3 2013 $433,000,000 $99,000,000 29 Jul 2013 27 Oct 2013 10-K 09 Dec 2015 2015 FY
Q2 2013 $111,000,000 -$7,000,000 -5.9% 29 Apr 2013 28 Jul 2013 10-Q 21 Aug 2014 2014 Q3
Q1 2013 $118,000,000 28 Jan 2013 28 Apr 2013 10-Q 22 May 2014 2014 Q2
Q4 2012 $105,000,000 29 Oct 2012 27 Jan 2013 10-Q 20 Feb 2014 2014 Q1
Q2 2012 $118,000,000 30 Apr 2012 29 Jul 2012 10-Q 22 Aug 2013 2013 Q3
Q1 2011 $425,028,000 $107,000,000 +$7,000,000 +7% 31 Jan 2011 01 May 2011 10-Q 31 May 2011 2011 Q2
Q4 2010 $418,028,000 $109,000,000 +$12,000,000 +12% 01 Nov 2010 30 Jan 2011 10-Q 28 Feb 2011 2011 Q1
Q3 2010 $406,028,000 $103,274,000 02 Aug 2010 31 Oct 2010 10-K 10 Dec 2010 2010 FY
Q2 2010 $105,754,000 03 May 2010 01 Aug 2010 10-Q 03 Sep 2010 2010 Q3
Q1 2010 $100,000,000 01 Feb 2010 02 May 2010 10-Q 31 May 2011 2011 Q2
Q4 2009 $97,000,000 26 Oct 2009 31 Jan 2010 10-Q 28 Feb 2011 2011 Q1

APPLIED MATERIALS INC /DE Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed Fiscal Year Fiscal Period
2025 $858,000,000 +$22,000,000 +2.6% 28 Oct 2024 26 Oct 2025 10-K 12 Dec 2025 2025 FY
2024 $836,000,000 +$60,000,000 +7.7% 30 Oct 2023 27 Oct 2024 10-K 12 Dec 2025 2025 FY
2023 $776,000,000 +$73,000,000 +10% 31 Oct 2022 29 Oct 2023 10-K 12 Dec 2025 2025 FY
2022 $703,000,000 +$94,000,000 +15% 01 Nov 2021 30 Oct 2022 10-K 13 Dec 2024 2024 FY
2021 $609,000,000 +$83,000,000 +16% 26 Oct 2020 31 Oct 2021 10-K 15 Dec 2023 2023 FY
2020 $526,000,000 +$5,000,000 +0.96% 28 Oct 2019 25 Oct 2020 10-K 16 Dec 2022 2022 FY
2019 $521,000,000 $0 0% 29 Oct 2018 27 Oct 2019 10-K 17 Dec 2021 2021 FY
2018 $521,000,000 +$64,000,000 +14% 30 Oct 2017 28 Oct 2018 10-K 11 Dec 2020 2020 FY
2017 $457,000,000 +$28,000,000 +6.5% 31 Oct 2016 29 Oct 2017 10-K 13 Dec 2019 2019 FY
2016 $429,000,000 +$1,000,000 +0.23% 26 Oct 2015 30 Oct 2016 10-K 13 Dec 2018 2018 FY
2015 $428,000,000 +$5,000,000 +1.2% 27 Oct 2014 25 Oct 2015 10-K 15 Dec 2017 2017 FY
2014 $423,000,000 -$10,000,000 -2.3% 28 Oct 2013 26 Oct 2014 10-K 15 Dec 2016 2016 FY
2013 $433,000,000 -$48,000,000 -10% 29 Oct 2012 27 Oct 2013 10-K 09 Dec 2015 2015 FY
2012 $481,000,000 +$49,000,000 +11% 31 Oct 2011 28 Oct 2012 10-K 17 Dec 2014 2014 FY
2011 $432,000,000 +$25,972,000 +6.4% 01 Nov 2010 30 Oct 2011 10-K 04 Dec 2013 2013 FY
2010 $406,028,000 26 Oct 2009 31 Oct 2010 10-K 10 Dec 2010 2010 FY
* An asterisk sign (*) next to the value indicates that the value is likely invalid.