Doug Ulman - 09 Mar 2026 Form 4 Insider Report for Root, Inc. (ROOT)

Reporting relationship: Director
Issuer ticker: ROOT
Reported as of: 09 Mar 2026
Net transaction value: -$593,300
SEC form: 4
Accepted by SEC: 11 Mar 2026, 16:22:18 UTC
Prior SEC filing: 02 Dec 2025
Next SEC filing: 04 Jun 2026
Source filing: View source filing
Reporting owner signature: /s/ Jodi Baker, Attorney-in-fact

Key filing fact

Doug Ulman filed Form 4 for Root, Inc. (ROOT) on 11 Mar 2026.

Key facts

This page summarizes Doug Ulman's Form 4 filing for Root, Inc. (ROOT).
6 reported transactions and 3 derivative rows are listed below.
Accepted by SEC: 11 Mar 2026, 16:22.

Change

Previous filing in this sequence was filed on 02 Dec 2025.
Current net transaction value: -$593,300.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001827699 Primary reporting owner

Ulman Doug

Relationship: Director
Address: C/O ROOT, INC., 80 E RICH STREET, SUITE 500, COLUMBUS
Signature: /s/ Jodi Baker, Attorney-in-fact
Signature date: 11 Mar 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

ROOT transaction

Class A Common Stock

Conversion of derivative security

Transaction value
Shares: +33,352
Change %: +456%
Price
Shares after: 40,672
Date: 09 Mar 2026
Ownership: Direct
Footnotes: F1, F2

ROOT transaction

Class A Common Stock

Tax liability

Transaction value
Shares: -473
Change %: -1.2%
Price: $45.77^*
Shares after: 40,199
Date: 09 Mar 2026
Ownership: Direct
Footnotes: F3

ROOT transaction

Class A Common Stock

Sale

Transaction value: $593,300
Shares: -13,152
Change %: -33%
Price: $45.11
Shares after: 27,047
Date: 09 Mar 2026
Ownership: Direct
Footnotes: F4

ROOT holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 9,606
Date: 09 Mar 2026
Ownership: See Footnote
Footnotes: F5

ROOT holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 7,896
Date: 09 Mar 2026
Ownership: See Footnote
Footnotes: F6

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

ROOT transaction Derivative

Stock Option (Right to Buy)

Options Exercise

Transaction value
Shares: -33,352
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 09 Mar 2026
Ownership: Direct
Underlying class: Class B Common Stock
Underlying amount: 33,352
Exercise price: $0.6480
Footnotes: F2, F7

ROOT transaction Derivative

Class B Common Stock

Options Exercise

Transaction value
Shares: +33,352
Change %
Price: $0.6480^*
Shares after: 33,352
Date: 09 Mar 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 33,352
Exercise price
Footnotes: F1, F2

ROOT transaction Derivative

Class B Common Stock

Conversion of derivative security

Transaction value
Shares: -33,352
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 09 Mar 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 33,352
Exercise price
Footnotes: F1, F2

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 7 footnotes

Footnote F1

Each share of Class B Common Stock is convertible into one share of Class A Common Stock at the option of the holder and has no expiration date.

Footnote F2

On March 9, 2026, the Reporting Person exercised stock options regarding 33,352 shares of Class B Common Stock (the "Exercise"). Under the terms of the Exercise, the Reporting received 33,352 shares of Class A Common Stock rather than Class B Common Stock. This report reflects the Exercise as the exempt disposition of the stock options, a deemed exempt acquisition of the underlying Class B Common Stock, and a deemed exempt conversion of such Class B Common Stock into Class A Common Stock.

Footnote F3

Represents shares withheld by the Issuer to satisfy the exercise price related obligations in connection with the exercise of the options reported herein.

Footnote F4

The shares were sold at prices ranging from $45.01 to $45.56. The reporting person will provide upon request to the SEC, the issuer or security holder of the issuer, full information regarding the number of shares sold at each separate price.

Footnote F5

Shares held by the Douglas E Ulman 2016 Irrevocable Trust, for which the reporting person's spouse is the trustee.

Footnote F6

Shares held by the Douglas E. Ulman Revocable Trust dated March 17, 2016.

Footnote F7

The shares subject to the option are immediately exercisable. One-fourth of the shares subject to the option award vested on October 29, 2017, and thereafter one-forty-eighth of the shares subject to the option award vested monthly.