Jeffrey Terry Green - 02 Mar 2026 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Reporting relationship: President and CEO, Director, 10%+ Owner
Issuer ticker: TTD
Reported as of: 02 Mar 2026
Net transaction value: +$148,101,266
SEC form: 4
Accepted by SEC: 04 Mar 2026, 20:27:33 UTC
Prior SEC filing: 18 Feb 2026
Next SEC filing: 19 May 2026
Source filing: View source filing
Reporting owner signature: /s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green

Key filing fact

Jeffrey Terry Green filed Form 4 for Trade Desk, Inc. (TTD) on 04 Mar 2026.

Key facts

This page summarizes Jeffrey Terry Green's Form 4 filing for Trade Desk, Inc. (TTD).
6 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 04 Mar 2026, 20:27.

Change

Previous filing in this sequence was filed on 18 Feb 2026.
Current net transaction value: +$148,101,266.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001671445 Primary reporting owner

Green Jeffrey Terry

Relationship: President and CEO, Director, 10%+ Owner
Address: C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA
Signature: /s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green
Signature date: 04 Mar 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

TTD transaction

Class A Common Stock

Purchase

Transaction value: $12,386,841
Shares: +527,324
Change %
Price: $23.49
Shares after: 527,324
Date: 02 Mar 2026
Ownership: By Limited Partnership
Footnotes: F1

TTD transaction

Class A Common Stock

Purchase

Transaction value: $35,579,852
Shares: +1,472,676
Change %: +279%
Price: $24.16
Shares after: 2,000,000
Date: 02 Mar 2026
Ownership: By Limited Partnership
Footnotes: F2

TTD transaction

Class A Common Stock

Purchase

Transaction value: $42,091,829
Shares: +1,685,696
Change %: +84%
Price: $24.97
Shares after: 3,685,696
Date: 03 Mar 2026
Ownership: By Limited Partnership
Footnotes: F3

TTD transaction

Class A Common Stock

Award

Transaction value
Shares: +398,089
Change %: +154%
Price: $0.000000^*
Shares after: 655,917
Date: 03 Mar 2026
Ownership: Direct
Footnotes: F4

TTD transaction

Class A Common Stock

Purchase

Transaction value: $58,042,744
Shares: +2,314,304
Change %: +63%
Price: $25.08
Shares after: 6,000,000
Date: 04 Mar 2026
Ownership: By Limited Partnership
Footnotes: F5

TTD holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 31,729
Date: 02 Mar 2026
Ownership: See Footnote
Footnotes: F6

TTD holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 920,901
Date: 02 Mar 2026
Ownership: See Footnote
Footnotes: F7

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

TTD transaction Derivative

Employee Stock Option (Right to Buy)

Award

Transaction value
Shares: +737,028
Change %
Price: $0.000000^*
Shares after: 737,028
Date: 03 Mar 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 737,028
Exercise price: $25.00
Footnotes: F8

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 8 footnotes

Footnote F1

The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $22.93 to $23.92, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

Footnote F2

The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $23.93 to $24.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

Footnote F3

The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.81 to $24.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

Footnote F4

Represents a restricted stock award with a Vesting Commencement Date ("VCD") of March 3, 2026. One-sixteenth (1/16th) of the granted shares vest on May 15, 2026 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.

Footnote F5

The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.59 to $25.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.

Footnote F6

Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Footnote F7

Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.

Footnote F8

The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.