Brian D. Doubles - 01 Mar 2026 Form 4 Insider Report for Synchrony Financial (SYF)

Reporting relationship: President and CEO, Director
Issuer ticker: SYF
Reported as of: 01 Mar 2026
Net transaction value: -$10,086,473
SEC form: 4
Accepted by SEC: 03 Mar 2026, 18:46:44 UTC
Prior SEC filing: 19 Feb 2026
Next SEC filing: 19 May 2026
Source filing: View source filing
Reporting owner signature: /s/ Danielle Do, as attorney in fact

Key filing fact

Brian D. Doubles filed Form 4 for Synchrony Financial (SYF) on 03 Mar 2026.

Key facts

This page summarizes Brian D. Doubles's Form 4 filing for Synchrony Financial (SYF).
9 reported transactions and 2 derivative rows are listed below.
Accepted by SEC: 03 Mar 2026, 18:46.

Change

Previous filing in this sequence was filed on 19 Feb 2026.
Current net transaction value: -$10,086,473.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001614719 Primary reporting owner

DOUBLES BRIAN D

Relationship: President and CEO, Director
Address: C/O SYNCHRONY FINANCIAL, 777 LONG RIDGE ROAD, STAMFORD
Signature: /s/ Danielle Do, as attorney in fact
Signature date: 03 Mar 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

SYF transaction

Common Stock

Tax liability

Transaction value: $4,710,399
Shares: -68,158
Change %: -7.2%
Price: $69.11
Shares after: 873,900
Date: 01 Mar 2026
Ownership: Direct
Footnotes: F1

SYF transaction

Common Stock

Award

Transaction value: $7,278,803
Shares: +105,322
Change %: +12%
Price: $69.11
Shares after: 979,222
Date: 01 Mar 2026
Ownership: Direct
Footnotes: F2

SYF transaction

Common Stock

Sale

Transaction value: $10,329,000
Shares: -150,000
Change %: -15%
Price: $68.86
Shares after: 829,222
Date: 02 Mar 2026
Ownership: Direct
Footnotes: F3, F4

SYF transaction

Common Stock

Options Exercise

Transaction value: $1,311,191
Shares: +39,105
Change %: +4.7%
Price: $33.53
Shares after: 868,327
Date: 02 Mar 2026
Ownership: Direct
Footnotes: F3

SYF transaction

Common Stock

Sale

Transaction value: $2,679,475
Shares: -39,105
Change %: -4.5%
Price: $68.52
Shares after: 829,222
Date: 02 Mar 2026
Ownership: Direct
Footnotes: F3, F5

SYF transaction

Common Stock

Options Exercise

Transaction value: $975,801
Shares: +28,449
Change %: +3.4%
Price: $34.30
Shares after: 857,671
Date: 02 Mar 2026
Ownership: Direct
Footnotes: F3

SYF transaction

Common Stock

Sale

Transaction value: $1,933,394
Shares: -28,449
Change %: -3.3%
Price: $67.96
Shares after: 829,222
Date: 02 Mar 2026
Ownership: Direct
Footnotes: F3, F6

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

SYF transaction Derivative

Employee Stock Option (right to buy)

Options Exercise

Transaction value: $0
Shares: -39,105
Change %: -100%
Price: $0.000000
Shares after: 0
Date: 02 Mar 2026
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 39,105
Exercise price: $33.53
Footnotes: F7

SYF transaction Derivative

Employee Stock Option (right to buy)

Options Exercise

Transaction value: $0
Shares: -28,449
Change %: -100%
Price: $0.000000
Shares after: 0
Date: 02 Mar 2026
Ownership: Direct
Underlying class: Common Stock
Underlying amount: 28,449
Exercise price: $34.30
Footnotes: F8

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 8 footnotes

Footnote F1

Reflects the number of shares of Company common stock automatically withheld by the Company to pay the tax liability of the reporting person in connection with the vesting of restricted stock units. No investment decision was made by the reporting person in connection with the withholding.

Footnote F2

Represents restricted stock units that will vest in three equal annual installments of 33.33% each, beginning on the first anniversary of the grant date. Each restricted stock unit represents a contingent right to receive one share of Synchrony Financial (the "Company") common stock.

Footnote F3

This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 27, 2025.

Footnote F4

The price reflected is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.62 to $69.26. Information regarding the number of shares sold at each price will be provided upon request.

Footnote F5

The price reflected is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.31 to $68.62. Information regarding the number of shares sold at each price will be provided upon request.

Footnote F6

The price reflected is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.22 to $68.31. Information regarding the number of shares sold at each price will be provided upon request.

Footnote F7

The reporting person was awarded 39,105 employee stock options on April 1, 2018, which vested in five equal annual installments of 20% each, beginning on the first anniversary of the grant date.

Footnote F8

The Reporting Person was awarded 28,449 employee stock options on April 1, 2017, which vested in five equal annual installments of 20% each, beginning on the first anniversary of the grant date.

SEC remarks

President and CEO