Benefit Michael R. Crowley - 01 Mar 2026 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Reporting relationship: Chief Sales Officer
Issuer ticker: SAM
Reported as of: 01 Mar 2026
Net transaction value: -$77,332
SEC form: 4
Accepted by SEC: 03 Mar 2026, 10:09:16 UTC
Prior SEC filing: 04 Mar 2025
Source filing: View source filing
Reporting owner signature: Michael G. Andrews under POA for the benefit of Michael R. Crowley

Key filing fact

Benefit Michael R. Crowley filed Form 4 for BOSTON BEER CO INC (SAM) on 03 Mar 2026.

Key facts

This page summarizes Benefit Michael R. Crowley's Form 4 filing for BOSTON BEER CO INC (SAM).
2 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 03 Mar 2026, 10:09.

Change

Previous filing in this sequence was filed on 04 Mar 2025.
Current net transaction value: -$77,332.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0002005597 Primary reporting owner

Crowley Michael R.

Relationship: Chief Sales Officer
Address: C/O THE BOSTON BEER COMPANY, ONE DESIGN CENTER PLACE, SUITE 850, BOSTON
Signature: Michael G. Andrews under POA for the benefit of Michael R. Crowley
Signature date: 03 Mar 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

SAM transaction

Class A Common Stock

Tax liability

Transaction value: $77,332
Shares: -341
Change %: -3.1%
Price: $226.78
Shares after: 10,606
Date: 01 Mar 2026
Ownership: Direct
Footnotes: F1

SAM transaction

Class A Common

Award

Transaction value: $0
Shares: +2,206
Change %: +21%
Price: $0.000000
Shares after: 12,812
Date: 01 Mar 2026
Ownership: Direct
Footnotes: F2, F3

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 3 footnotes

Footnote F1

The Issuer net withheld the vesting of a percentage of shares to satisfy the tax obligations of the Reporting Person flowing from the vesting of Restricted Stock Units ("RSUs"). The Reporting Person had a total of 944 RSUs vest on March 1, 2026.

Footnote F2

Represents grants of Restricted Stock Units ("RSUs") under the Issuer's Restated Employee Equity Incentive Plan ("EEIP"). The details of these grants were disclosed in a Current Report on Form 8-K filed by the Issuer on February 17, 2026.

Footnote F3

The shares reported include 11,019 shares of restricted stock subject to vesting conditions.