Erin N. Lantz - 28 Jan 2026 Form 4 Insider Report for Ethos Technologies Inc. (LIFE)

Reporting relationship: Chief Revenue Officer
Issuer ticker: LIFE
Reported as of: 28 Jan 2026
Net transaction value: -$2,651,384
SEC form: 4
Accepted by SEC: 30 Jan 2026, 20:43:42 UTC
Prior SEC filing: 13 Jun 2025
Next SEC filing: 23 Feb 2026
Source filing: View source filing
Reporting owner signature: /s/ Porter Nolan, Attorney-in-Fact

Key filing fact

Erin N. Lantz filed Form 4 for Ethos Technologies Inc. (LIFE) on 30 Jan 2026.

Key facts

This page summarizes Erin N. Lantz's Form 4 filing for Ethos Technologies Inc. (LIFE).
4 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 30 Jan 2026, 20:43.

Change

Previous filing in this sequence was filed on 13 Jun 2025.
Current net transaction value: -$2,651,384.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001684936 Primary reporting owner

Lantz Erin N

Relationship: Chief Revenue Officer
Address: C/O ETHOS TECHNOLOGIES INC., 1606 HEADWAY CIRCLE #9013, AUSTIN
Signature: /s/ Porter Nolan, Attorney-in-Fact
Signature date: 30 Jan 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

LIFE transaction

Class A Common Stock

Options Exercise

Transaction value: $254,027
Shares: +85,244
Change %: +22%
Price: $2.98
Shares after: 481,368
Date: 28 Jan 2026
Ownership: Direct

LIFE transaction

Class A Common Stock

Tax liability

Transaction value: $0
Shares: -64,787
Change %: -13%
Price: $0.000000
Shares after: 416,581
Date: 29 Jan 2026
Ownership: Direct
Footnotes: F1, F2

LIFE transaction

Class A Common Stock

Sale

Transaction value: $2,905,411
Shares: -162,677
Change %: -39%
Price: $17.86
Shares after: 253,904
Date: 30 Jan 2026
Ownership: Direct
Footnotes: F2

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

LIFE transaction Derivative

Option (right to buy)

Options Exercise

Transaction value: $0
Shares: -85,244
Change %: -25%
Price: $0.000000
Shares after: 252,310
Date: 28 Jan 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 85,244
Exercise price: $2.98
Footnotes: F3

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 3 footnotes

Footnote F1

Represents shares withheld to satisfy tax withholding obligations on the vesting of restricted stock units ("RSUs") prior to the open of trading on January 29, 2026 to satisfy the tax obligation realized upon vesting of such RSUs.

Footnote F2

Includes 190,979 shares issuable on settlement of RSUs, each of which represents a contingent right to receive one share of Issuer's Class A Common Stock upon vesting.

Footnote F3

Fully vested.