GV 2017 GP, L.L.C. - 30 Jan 2026 Form 4 Insider Report for Ethos Technologies Inc. (LIFE)

Reporting relationship: 10%+ Owner
Issuer ticker: LIFE
Reported as of: 30 Jan 2026
Net transaction value: -$35,060,852
SEC form: 4
Accepted by SEC: 30 Jan 2026, 18:43:02 UTC
Prior SEC filing: 28 Jan 2026
Source filing: View source filing
Reporting owner signature: /s/ Inga Goldbard, General Counsel of GV 2017 GP, L.L.C.

Key filing fact

GV 2017 GP, L.L.C. filed Form 4 for Ethos Technologies Inc. (LIFE) on 30 Jan 2026.

Key facts

This page summarizes GV 2017 GP, L.L.C.'s Form 4 filing for Ethos Technologies Inc. (LIFE).
8 reported transactions and 3 derivative rows are listed below.
Accepted by SEC: 30 Jan 2026, 18:43.

Change

Previous filing in this sequence was filed on 28 Jan 2026.
Current net transaction value: -$35,060,852.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (10)

CIK 0001733338 Primary reporting owner

GV 2017 GP, L.L.C.

Relationship: 10%+ Owner
Address: 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature: /s/ Inga Goldbard, General Counsel of GV 2017 GP, L.L.C.
Signature date: 30 Jan 2026

CIK 0001733339

GV 2017 GP, L.P.

Relationship: 10%+ Owner
Address: 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature: /s/ Inga Goldbard, General Counsel of GV 2017 GP, L.P.
Signature date: 30 Jan 2026

CIK 0001733340

GV 2017, L.P.

Relationship: 10%+ Owner
Address: 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature: /s/ Inga Goldbard, General Counsel of GV 2017, L.P.
Signature date: 30 Jan 2026

CIK 0001845038

GV 2019 GP, L.L.C.

Relationship: 10%+ Owner
Address: 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature: /s/ Inga Goldbard, General Counsel of GV 2019 GP, L.L.C.
Signature date: 30 Jan 2026

CIK 0001845039

GV 2019 GP, L.P.

Relationship: 10%+ Owner
Address: 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature: /s/ Inga Goldbard, General Counsel of GV 2019 GP, L.P.
Signature date: 30 Jan 2026

CIK 0001845041

GV 2019, L.P.

Relationship: 10%+ Owner
Address: 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature: /s/ Inga Goldbard, General Counsel of GV 2019, L.P.
Signature date: 30 Jan 2026

CIK 0001861206

GV 2021 GP, L.L.C.

Relationship: 10%+ Owner
Address: 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature: /s/ Inga Goldbard, General Counsel of GV 2021 GP, L.L.C.
Signature date: 30 Jan 2026

CIK 0001861216

GV 2021 GP, L.P.

Relationship: 10%+ Owner
Address: 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature: /s/ Inga Goldbard, General Counsel of GV 2021 GP, L.P.
Signature date: 30 Jan 2026

CIK 0001861202

GV 2021, L.P.

Relationship: 10%+ Owner
Address: 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature: /s/ Inga Goldbard, General Counsel of GV 2021, L.P.
Signature date: 30 Jan 2026

CIK 0001652044

Alphabet Inc.

Relationship: 10%+ Owner
Address: 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW
Signature: /s/ Kathryn W. Hall, Assistant Secretary of Alphabet Inc.
Signature date: 30 Jan 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

LIFE transaction

Class A Common Stock

Conversion of derivative security

Transaction value
Shares: +1,755,632
Change %
Price
Shares after: 1,755,632
Date: 30 Jan 2026
Ownership: By GV 2017, L.P.
Footnotes: F1, F2

LIFE transaction

Class A Common Stock

Conversion of derivative security

Transaction value
Shares: +3,287,925
Change %
Price
Shares after: 3,287,925
Date: 30 Jan 2026
Ownership: By GV 2019, L.P.
Footnotes: F1, F3

LIFE transaction

Class A Common Stock

Conversion of derivative security

Transaction value
Shares: +571,907
Change %
Price
Shares after: 571,907
Date: 30 Jan 2026
Ownership: By GV 2021, L.P.
Footnotes: F1, F4

LIFE transaction

Class A Common Stock

Sale

Transaction value: $33,357,008
Shares: -1,755,632
Change %: -100%
Price: $19.00
Shares after: 0
Date: 30 Jan 2026
Ownership: By GV 2017, L.P.
Footnotes: F2, F5

LIFE transaction

Class A Common Stock

Sale

Transaction value: $1,703,844
Shares: -89,676
Change %: -2.7%
Price: $19.00
Shares after: 3,198,249
Date: 30 Jan 2026
Ownership: By GV 2019, L.P.
Footnotes: F3, F5

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

LIFE transaction Derivative

Series B Preferred Stock

Conversion of derivative security

Transaction value
Shares: -1,751,791
Change %: -100%
Price
Shares after: 0
Date: 30 Jan 2026
Ownership: By GV 2017, L.P.
Underlying class: Class A Common Stock
Underlying amount: 1,755,632
Exercise price
Footnotes: F1, F2

LIFE transaction Derivative

Series C Preferred Stock

Conversion of derivative security

Transaction value
Shares: -3,287,925
Change %: -100%
Price
Shares after: 0
Date: 30 Jan 2026
Ownership: By GV 2019, L.P.
Underlying class: Class A Common Stock
Underlying amount: 3,287,925
Exercise price
Footnotes: F1, F3

LIFE transaction Derivative

Series D Preferred Stock

Conversion of derivative security

Transaction value
Shares: -552,126
Change %: -100%
Price
Shares after: 0
Date: 30 Jan 2026
Ownership: By GV 2021, L.P.
Underlying class: Class A Common Stock
Underlying amount: 571,907
Exercise price
Footnotes: F1, F4

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 5 footnotes

Footnote F1

Upon the closing of the Issuer's initial public offering, all shares of Series B, Series C, and Series D Preferred Stock were automatically converted into shares of Class A Common Stock of the Issuer pursuant to the Issuer's Amended and Restated Certificate of Incorporation.

Footnote F2

The securities reported in this row are directly beneficially owned by GV 2017, L.P. (the "2017 Partnership"). GV 2017 GP, L.P. (the "2017 GP") is the general partner of the 2017 Partnership. GV 2017 GP, L.L.C. ("GV 2017 LLC") is the general partner of the 2017 GP. Alphabet Holdings LLC ("Alphabet Holdings") is the sole member of GV 2017 LLC. XXVI Holdings Inc. ("XXVI") is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2017 GP, GV 2017 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Securities Exchange Act of 1934, as amended (the "Exchange Act")) the securities directly beneficially owned by the 2017 Partnership. Each of the 2017 GP, GV 2017 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.

Footnote F3

The securities reported in this row are directly beneficially owned by GV 2019, L.P. (the "2019 Partnership"). GV 2019 GP, L.P. (the "2019 GP") is the general partner of the 2019 Partnership. GV 2019 GP, L.L.C. ("GV 2019 LLC") is the general partner of the 2019 GP. Alphabet Holdings is the sole member of GV 2019 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2019 Partnership. Each of the 2019 GP, GV 2019 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.

Footnote F4

The securities reported in this row are directly beneficially owned by GV 2021, L.P. (the "2021 Partnership"). GV 2021 GP, L.P. (the "2021 GP") is the general partner of the 2021 Partnership. GV 2021 GP, L.L.C. ("GV 2021 LLC") is the general partner of the 2021 GP. Alphabet Holdings is the sole member of GV 2021 LLC. XXVI is the sole member of Alphabet Holdings. Alphabet Inc. is the controlling stockholder of XXVI. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI and Alphabet Inc. may be deemed to indirectly beneficially own (as that term is defined in Rule 13d-3 of the Exchange Act) the securities directly beneficially owned by the 2021 Partnership. Each of the 2021 GP, GV 2021 LLC, Alphabet Holdings, XXVI, and Alphabet Inc. disclaims beneficial ownership of such securities except to the extent of its pecuniary interest therein.

Footnote F5

The reported transaction represents a sale of shares of the Issuer's Class A Common Stock by the reporting person as a participant in a secondary offering undertaken in connection with the Issuer's underwritten initial public offering of its Class A Common Stock.