Matthew Ryan Cole - 13 Jan 2026 Form 4 Insider Report for Strive, Inc. (ASST)

Reporting relationship: Chief Executive Officer, Director
Issuer ticker: ASST
Reported as of: 13 Jan 2026
Net transaction value: +$459,350
SEC form: 4
Accepted by SEC: 14 Jan 2026, 08:45:26 UTC
Prior SEC filing: 16 Dec 2025
Next SEC filing: 19 Mar 2026
Source filing: View source filing
Reporting owner signature: /s/ Brian Logan Beirne, attorney-in-fact for Matthew Ryan Cole

Key filing fact

Matthew Ryan Cole filed Form 4 for Strive, Inc. (ASST) on 14 Jan 2026.

Key facts

This page summarizes Matthew Ryan Cole's Form 4 filing for Strive, Inc. (ASST).
1 reported transaction and 0 derivative rows are listed below.
Accepted by SEC: 14 Jan 2026, 08:45.

Change

Previous filing in this sequence was filed on 16 Dec 2025.
Current net transaction value: +$459,350.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0002084252 Primary reporting owner

Cole Matthew Ryan

Relationship: Chief Executive Officer, Director
Address: C/O STRIVE, INC., 200 CRESCENT COURT SUITE 1400, DALLAS
Signature: /s/ Brian Logan Beirne, attorney-in-fact for Matthew Ryan Cole
Signature date: 14 Jan 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

ASST transaction

Class A Common Stock

Purchase

Transaction value: $459,350
Shares: +500,000
Change %: +190%
Price: $0.9187
Shares after: 763,012
Date: 13 Jan 2026
Ownership: Direct
Footnotes: F1

ASST holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 366,709
Date: 13 Jan 2026
Ownership: By LT&C LLC
Footnotes: F2

ASST holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 11,920
Date: 13 Jan 2026
Ownership: By Spouse IRA
Footnotes: F3

ASST holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 58,739
Date: 13 Jan 2026
Ownership: By 401(k) Plan
Footnotes: F4

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 4 footnotes

Footnote F1

The shares of Class A Common Stock of the Issuer ("Class A Common Stock") were purchased by the Reporting Person in open market transactions on the transaction date, with a volume weighted average purchase price of $0.9187. The range of purchase prices on the transaction date was $0.9111 to $0.9200 per share.

Footnote F2

Represents shares of Class A Common Stock held by LT&C LLC, over which the Reporting Person's spouse, as managing member, has sole voting and dispositive power. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein.

Footnote F3

Represents shares of Class A Common Stock held by the Reporting Person's spouse's IRA account. The Reporting Person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein.

Footnote F4

Represents shares of Class A Common Stock held by the Reporting Person's 401(k) Plan account.