Bryan B. Deboer - 09 Jan 2026 Form 4 Insider Report for LITHIA MOTORS INC (LAD)

Reporting relationship: Chief Executive Officer
Issuer ticker: LAD
Reported as of: 09 Jan 2026
Net transaction value: -$15,429,417
SEC form: 4
Accepted by SEC: 12 Jan 2026, 17:47:12 UTC
Prior SEC filing: 03 Jan 2025
Source filing: View source filing
Reporting owner signature: /s/ Kevin Cundick, Attorney-in-Fact

Key filing fact

Bryan B. Deboer filed Form 4 for LITHIA MOTORS INC (LAD) on 12 Jan 2026.

Key facts

This page summarizes Bryan B. Deboer's Form 4 filing for LITHIA MOTORS INC (LAD).
3 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 12 Jan 2026, 17:47.

Change

Previous filing in this sequence was filed on 03 Jan 2025.
Current net transaction value: -$15,429,417.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001170767 Primary reporting owner

DEBOER BRYAN B

Relationship: Chief Executive Officer
Address: 150 N. BARTLETT ST, MEDFORD
Signature: /s/ Kevin Cundick, Attorney-in-Fact
Signature date: 10 Jan 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

LAD transaction

Lithia Motors Inc Common Stock

Award

Transaction value: $0
Shares: +76,129
Change %: +46%
Price: $0.000000
Shares after: 242,950
Date: 09 Jan 2026
Ownership: Direct
Footnotes: F1, F2

LAD transaction

Lithia Motors Inc Common Stock

Award

Transaction value: $0
Shares: +8,323
Change %: +3.4%
Price: $0.000000
Shares after: 251,273
Date: 09 Jan 2026
Ownership: Direct
Footnotes: F3

LAD transaction

Lithia Motors Inc Common Stock

Tax liability

Transaction value: $15,429,417
Shares: -46,428
Change %: -18%
Price: $332.33
Shares after: 204,845
Date: 09 Jan 2026
Ownership: Direct
Footnotes: F4

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 4 footnotes

Footnote F1

Restricted stock units were awarded and earned under performance and time-vesting restricted stock unit agreements entered into on 02-22-2023. Compensation Committee certification of the achievement of the performance condition for the award occurred on the transaction date. Subject to the reporting persons continued employment with the issuer or any of its subsidiaries, the restricted stock units vest on January 1, 2026.

Footnote F2

Acquisition of restricted stock units. Each restricted stock unit represents a contingent right to receive one share of Common Stock.

Footnote F3

Acquisition of restricted stock units. Each restricted stock unit represents a contingent right to receive one share of Common Stock. Subject to the reporting persons continued employment with the issuer or any of its subsidiaries, the restricted stock units vest on January 1st of each of the following years: 2027, 2028, 2029.

Footnote F4

Shares withheld for payment of taxes on vesting of restricted stock units; not an open market transaction.