Ryan S. Keeton - 31 Oct 2025 Form 4 Insider Report for CARVANA CO. (CVNA)

Reporting relationship: Chief Brand Officer
Issuer ticker: CVNA
Reported as of: 31 Oct 2025
Net transaction value: -$9,335,031
SEC form: 4
Accepted by SEC: 04 Nov 2025, 17:52:49 UTC
Prior SEC filing: 02 Oct 2025
Next SEC filing: 12 Nov 2025
Source filing: View source filing
Reporting owner signature: /s/ Paul Breaux, by Power of Attorney for Ryan S. Keeton

Key filing fact

Ryan S. Keeton filed Form 4 for CARVANA CO. (CVNA) on 04 Nov 2025.

Key facts

This page summarizes Ryan S. Keeton's Form 4 filing for CARVANA CO. (CVNA).
8 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 04 Nov 2025, 17:52.

Change

Previous filing in this sequence was filed on 02 Oct 2025.
Current net transaction value: -$9,335,031.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001700542 Primary reporting owner

KEETON RYAN S.

Relationship: Chief Brand Officer
Address: C/O CARVANA CO., 300 E. RIO SALADO PARKWAY, TEMPE
Signature: /s/ Paul Breaux, by Power of Attorney for Ryan S. Keeton
Signature date: 04 Nov 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

CVNA transaction

Class A Common Stock

Options Exercise

Transaction value: $583,130
Shares: +13,190
Change %: +9.8%
Price: $44.21
Shares after: 147,826
Date: 31 Oct 2025
Ownership: Direct

CVNA transaction

Class A Common Stock

Sale

Transaction value: $2,910,382
Shares: -9,689
Change %: -6.6%
Price: $300.38
Shares after: 138,137
Date: 31 Oct 2025
Ownership: Direct
Footnotes: F1, F2

CVNA transaction

Class A Common Stock

Sale

Transaction value: $4,373,046
Shares: -14,512
Change %: -11%
Price: $301.34
Shares after: 123,625
Date: 31 Oct 2025
Ownership: Direct
Footnotes: F1, F3

CVNA transaction

Class A Common Stock

Sale

Transaction value: $1,434,600
Shares: -4,732
Change %: -3.8%
Price: $303.17
Shares after: 118,893
Date: 31 Oct 2025
Ownership: Direct
Footnotes: F1, F4

CVNA transaction

Class A Common Stock

Sale

Transaction value: $495,781
Shares: -1,630
Change %: -1.4%
Price: $304.16
Shares after: 117,263
Date: 31 Oct 2025
Ownership: Direct
Footnotes: F1, F5

CVNA transaction

Class A Common Stock

Sale

Transaction value: $551,695
Shares: -1,807
Change %: -1.5%
Price: $305.31
Shares after: 115,456
Date: 31 Oct 2025
Ownership: Direct
Footnotes: F1, F6

CVNA transaction

Class A Common Stock

Tax liability

Transaction value: $152,657
Shares: -498
Change %: -0.43%
Price: $306.54
Shares after: 114,958
Date: 01 Nov 2025
Ownership: Direct
Footnotes: F7

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

CVNA transaction Derivative

Stock Options (Right to Buy)

Options Exercise

Transaction value: $0
Shares: -13,190
Change %: -100%
Price: $0.000000
Shares after: 0
Date: 31 Oct 2025
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 13,190
Exercise price: $44.21
Footnotes: F8

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 8 footnotes

Footnote F1

The price reported above reflects the volume weighted average sale price. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each price.

Footnote F2

This transaction was executed in multiple trades at prices ranging from $300.01 to $300.97, inclusive.

Footnote F3

This transaction was executed in multiple trades at prices ranging from $301.01 to $301.83, inclusive.

Footnote F4

This transaction was executed in multiple trades at prices ranging from $302.62 to $303.61, inclusive.

Footnote F5

This transaction was executed in multiple trades at prices ranging from $303.62 to $304.59, inclusive.

Footnote F6

This transaction was executed in multiple trades at prices ranging from $304.68 to $305.65, inclusive.

Footnote F7

Represents total number of shares of Class A Common Stock of the Issuer withheld for taxes upon vesting of restricted stock units pursuant to various awards.

Footnote F8

The non-qualified stock options representing the right to purchase for the exercise price Class A Common Stock of the Issuer vested 25% on April 1, 2019 and monthly thereafter for the following three years, subject to the Reporting Person's continued service with the Issuer.