Key facts
- This page summarizes Scott K. Milsten's Form 4 filing for e.l.f. Beauty, Inc. (ELF).
- 11 reported transactions and 2 derivative rows are listed below.
- Accepted by SEC: 12 Sep 2025, 16:15.
Scott K. Milsten - 10 Sep 2025 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)
- Reporting relationship
- Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer
- Issuer ticker
- ELF
- Reported as of
- 10 Sep 2025
- Net transaction value
- -$6,291,467
- SEC form
- 4
- Accepted by SEC
- 12 Sep 2025, 16:15:44 UTC
- Prior SEC filing
- 09 Jun 2025
- Next SEC filing
- 12 Sep 2025
- Source filing
- View source filing
- Reporting owner signature
- /s/ Scott K. Milsten
Source evidence
Original filing metadata and source links for verification.
5 source fields
Reporting owner
1 detail
Key filing fact
Scott K. Milsten filed Form 4 for e.l.f. Beauty, Inc. (ELF) on 12 Sep 2025.
Change
- Previous filing in this sequence was filed on 09 Jun 2025.
- Current net transaction value: -$6,291,467.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reporting Owners (1)
CIK 0001448992
Primary reporting owner
Milsten Scott
- Relationship
- Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer
- Address
- C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND
- Signature
- /s/ Scott K. Milsten
- Signature date
- 12 Sep 2025
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
ELF
transaction
Common Stock, $0.01 par value
Options Exercise
- Transaction value
- $293,777
- Shares
- +17,281
- Change %
- +15%
- Price
- $17.00
- Shares after
- 134,687
- Date
- 10 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F3
ELF
transaction
Common Stock, $0.01 par value
Options Exercise
- Transaction value
- $893,772
- Shares
- +33,300
- Change %
- +25%
- Price
- $26.84
- Shares after
- 167,987
- Date
- 10 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F3
ELF
transaction
Common Stock, $0.01 par value
Sale
- Transaction value
- $725,793
- Shares
- -5,476
- Change %
- -3.3%
- Price
- $132.54
- Shares after
- 162,511
- Date
- 10 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F2, F3
ELF
transaction
Common Stock, $0.01 par value
Sale
- Transaction value
- $1,191,539
- Shares
- -8,927
- Change %
- -5.5%
- Price
- $133.48
- Shares after
- 153,584
- Date
- 10 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F3, F4
ELF
transaction
Common Stock, $0.01 par value
Sale
- Transaction value
- $4,066,621
- Shares
- -30,218
- Change %
- -20%
- Price
- $134.58
- Shares after
- 123,366
- Date
- 10 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F3, F5
ELF
transaction
Common Stock, $0.01 par value
Sale
- Transaction value
- $914,063
- Shares
- -6,753
- Change %
- -5.5%
- Price
- $135.36
- Shares after
- 116,613
- Date
- 10 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F3, F6
ELF
transaction
Common Stock, $0.01 par value
Sale
- Transaction value
- $150,309
- Shares
- -1,101
- Change %
- -0.95%
- Price
- $136.52
- Shares after
- 115,112
- Date
- 10 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F3, F7
ELF
transaction
Common Stock, $0.01 par value
Sale
- Transaction value
- $138,788
- Shares
- -1,006
- Change %
- -0.87%
- Price
- $137.96
- Shares after
- 114,506
- Date
- 10 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F3, F8
ELF
transaction
Common Stock, $0.01 par value
Sale
- Transaction value
- $291,902
- Shares
- -2,100
- Change %
- -1.8%
- Price
- $139.00
- Shares after
- 112,406
- Date
- 10 Sep 2025
- Ownership
- Direct
- Footnotes
- F1, F3, F9
ELF
holding
Common Stock, $0.01 par value
No transaction description listed
- Transaction value
- Shares
- Change %
- Price
- Shares after
- 22,761
- Date
- 10 Sep 2025
- Ownership
- By Milsten/Conner Trust dated October 17, 2008
Reported derivative securities
Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.
ELF
transaction
Derivative
Stock Option (Right to Buy) (Common Stock)
Options Exercise
- Transaction value
- $0
- Shares
- -17,281
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 10 Sep 2025
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 17,281
- Exercise price
- $17.00
- Footnotes
- F1
ELF
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -33,300
- Change %
- -69%
- Price
- $0.000000
- Shares after
- 15,000
- Date
- 10 Sep 2025
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 33,300
- Exercise price
- $26.84
- Footnotes
- F1, F10
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Rule 10b5-1 trading plan
These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.
Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).
Explanation of responses 10 footnotes
Footnote F1
Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 11, 2025.
Footnote F2
The transaction was executed in multiple trades in prices ranging from $131.99 to $132.92, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
Footnote F3
Includes 46,855 restricted stock units.
Footnote F4
The transaction was executed in multiple trades in prices ranging from $133.00 to $133.99, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
Footnote F5
The transaction was executed in multiple trades in prices ranging from $134.04 to $135.03, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
Footnote F6
The transaction was executed in multiple trades in prices ranging from $135.04 to $136.02, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
Footnote F7
The transaction was executed in multiple trades in prices ranging from $136.10 to $136.86, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
Footnote F8
The transaction was executed in multiple trades in prices ranging from $137.40 to $138.34, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
Footnote F9
The transaction was executed in multiple trades in prices ranging from $138.51 to $139.10, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
Footnote F10
The option shall vest and become exercisable in three equal tranches on the the thirtieth consecutive trading day that the per share closing trading price of the Issuer's common stock equals or exceeds certain successively higher share price targets, subject to the Reporting Person continuing to provide services to the Issuer as an employee, consultant, director or officer of the Company through the applicable vesting date.
SEC remarks
Senior Vice President, General Counsel, Corporate Secretary & Chief People Officer