Joan B. Hall - 16 Jun 2025 Form 4 Insider Report for Vera Bradley, Inc. (VRA)

Reporting relationship: Member of a 10% owner group
Issuer ticker: VRA
Reported as of: 16 Jun 2025
Net transaction value: +$204,261
SEC form: 4
Accepted by SEC: 18 Jun 2025, 21:55:35 UTC
Source filing: View source filing
Reporting owner signature: /s/ Joan B. Hall

Key filing fact

Joan B. Hall filed Form 4 for Vera Bradley, Inc. (VRA) on 18 Jun 2025.

Key facts

This page summarizes Joan B. Hall's Form 4 filing for Vera Bradley, Inc. (VRA).
3 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 18 Jun 2025, 21:55.

Change

No earlier filing in this sequence is available for direct comparison.
Current net transaction value: +$204,261.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001572032 Primary reporting owner

Hall Joan B.

Relationship: Member of a 10% owner group
Address: C/O VERA BRADLEY, INC., 12420 STONEBRIDGE ROAD, ROANOKE
Signature: /s/ Joan B. Hall
Signature date: 18 Jun 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

VRA transaction

Common Stock

Award

Transaction value: $78,341
Shares: +37,846
Change %: +1.7%
Price: $2.07
Shares after: 2,314,713
Date: 16 Jun 2025
Ownership: By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Footnotes: F1, F2

VRA transaction

Common Stock

Award

Transaction value: $74,073
Shares: +30,993
Change %: +1.3%
Price: $2.39
Shares after: 2,345,706
Date: 17 Jun 2025
Ownership: By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Footnotes: F1, F2

VRA transaction

Common Stock

Award

Transaction value: $51,846
Shares: +23,674
Change %: +1%
Price: $2.19
Shares after: 2,369,380
Date: 18 Jun 2025
Ownership: By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Footnotes: F1, F2

VRA holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 31,358
Date: 16 Jun 2025
Ownership: By Barbara Bradley Baekgaard Family Foundation
Footnotes: F2

VRA holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 332,754
Date: 16 Jun 2025
Ownership: By Joan Byrne Hall Revocable Trust

VRA holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 34,065
Date: 16 Jun 2025
Ownership: By Joan Byrne Hall 2017 Grantor Retained Annuity Trust #1

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 2 footnotes

Footnote F1

The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Footnote F2

The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein.