Lara Sweet - 14 May 2025 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Reporting relationship: Director
Issuer ticker: MAX
Reported as of: 14 May 2025
Net transaction value: $0
SEC form: 4
Accepted by SEC: 16 May 2025, 16:40:18 UTC
Prior SEC filing: 03 Jun 2024
Next SEC filing: 30 May 2025
Source filing: View source filing
Reporting owner signature: /s/ Jeffrey B. Coyne

Key filing fact

Lara Sweet filed Form 4 for MediaAlpha, Inc. (MAX) on 16 May 2025.

Key facts

This page summarizes Lara Sweet's Form 4 filing for MediaAlpha, Inc. (MAX).
1 reported transaction and 0 derivative rows are listed below.
Accepted by SEC: 16 May 2025, 16:40.

Change

Previous filing in this sequence was filed on 03 Jun 2024.
Current net transaction value: $0.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001623689 Primary reporting owner

Sweet Lara

Relationship: Director
Address: C/O MEDIAALPHA, INC., 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES
Signature: /s/ Jeffrey B. Coyne
Signature date: 16 May 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

MAX transaction

Class A Common Stock

Award

Transaction value: $0
Shares: +23,100
Change %: +31%
Price: $0.000000
Shares after: 98,657
Date: 14 May 2025
Ownership: Direct
Footnotes: F1

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 1 footnote

Footnote F1

Consists of restricted stock units granted to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock upon vesting. All such restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2026 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date.