Key facts
- This page summarizes David B. Wells's Form 4 filing for Trade Desk, Inc. (TTD).
- 25 reported transactions and 12 derivative rows are listed below.
- Accepted by SEC: 15 May 2025, 17:05.
David B. Wells - 13 May 2025 Form 4 Insider Report for Trade Desk, Inc. (TTD)
- Reporting relationship
- Director
- Issuer ticker
- TTD
- Reported as of
- 13 May 2025
- Net transaction value
- -$618,547
- SEC form
- 4
- Accepted by SEC
- 15 May 2025, 17:05:25 UTC
- Prior SEC filing
- 17 Dec 2024
- Next SEC filing
- 16 Jun 2025
- Source filing
- View source filing
- Reporting owner signature
- /s/ Kelli Faerber, Attorney-In-Fact for David B. Wells
Source evidence
Original filing metadata and source links for verification.
5 source fields
Reporting owner
1 detail
Key filing fact
David B. Wells filed Form 4 for Trade Desk, Inc. (TTD) on 15 May 2025.
Change
- Previous filing in this sequence was filed on 17 Dec 2024.
- Current net transaction value: -$618,547.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reporting Owners (1)
CIK 0001507645
Primary reporting owner
WELLS DAVID B
- Relationship
- Director
- Address
- C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA
- Signature
- /s/ Kelli Faerber, Attorney-In-Fact for David B. Wells
- Signature date
- 15 May 2025
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
TTD
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $408,621
- Shares
- +6,990
- Change %
- +10%
- Price
- $58.46
- Shares after
- 73,975
- Date
- 13 May 2025
- Ownership
- Direct
TTD
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $81,257
- Shares
- +1,390
- Change %
- +1.9%
- Price
- $58.46
- Shares after
- 75,365
- Date
- 13 May 2025
- Ownership
- Direct
TTD
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $39,167
- Shares
- +670
- Change %
- +0.89%
- Price
- $58.46
- Shares after
- 76,035
- Date
- 13 May 2025
- Ownership
- Direct
TTD
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $12,861
- Shares
- +220
- Change %
- +0.29%
- Price
- $58.46
- Shares after
- 76,255
- Date
- 13 May 2025
- Ownership
- Direct
TTD
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $334,679
- Shares
- +6,826
- Change %
- +9%
- Price
- $49.03
- Shares after
- 83,081
- Date
- 13 May 2025
- Ownership
- Direct
TTD
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $66,926
- Shares
- +1,365
- Change %
- +1.6%
- Price
- $49.03
- Shares after
- 84,446
- Date
- 13 May 2025
- Ownership
- Direct
TTD
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $32,115
- Shares
- +655
- Change %
- +0.78%
- Price
- $49.03
- Shares after
- 85,101
- Date
- 13 May 2025
- Ownership
- Direct
TTD
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $10,689
- Shares
- +218
- Change %
- +0.26%
- Price
- $49.03
- Shares after
- 85,319
- Date
- 13 May 2025
- Ownership
- Direct
TTD
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $482,505
- Shares
- +7,282
- Change %
- +8.5%
- Price
- $66.26
- Shares after
- 92,601
- Date
- 13 May 2025
- Ownership
- Direct
TTD
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $91,041
- Shares
- +1,374
- Change %
- +1.5%
- Price
- $66.26
- Shares after
- 93,975
- Date
- 13 May 2025
- Ownership
- Direct
TTD
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $91,041
- Shares
- +1,374
- Change %
- +1.5%
- Price
- $66.26
- Shares after
- 95,349
- Date
- 13 May 2025
- Ownership
- Direct
TTD
transaction
Class A Common Stock
Options Exercise
- Transaction value
- $18,155
- Shares
- +274
- Change %
- +0.29%
- Price
- $66.26
- Shares after
- 95,623
- Date
- 13 May 2025
- Ownership
- Direct
TTD
transaction
Class A Common Stock
Sale
- Transaction value
- $2,287,603
- Shares
- -28,638
- Change %
- -30%
- Price
- $79.88
- Shares after
- 66,985
- Date
- 13 May 2025
- Ownership
- Direct
- Footnotes
- F1, F2
Reported derivative securities
Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.
TTD
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -6,990
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 13 May 2025
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 6,990
- Exercise price
- $58.46
- Footnotes
- F3, F4
TTD
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -1,390
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 13 May 2025
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 1,390
- Exercise price
- $58.46
- Footnotes
- F4, F5
TTD
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -670
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 13 May 2025
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 670
- Exercise price
- $58.46
- Footnotes
- F6, F7
TTD
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -220
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 13 May 2025
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 220
- Exercise price
- $58.46
- Footnotes
- F8, F9
TTD
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -6,826
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 13 May 2025
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 6,826
- Exercise price
- $49.03
- Footnotes
- F10
TTD
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -1,365
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 13 May 2025
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 1,365
- Exercise price
- $49.03
- Footnotes
- F10
TTD
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -655
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 13 May 2025
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 655
- Exercise price
- $49.03
- Footnotes
- F11
TTD
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -218
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 13 May 2025
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 218
- Exercise price
- $49.03
- Footnotes
- F12
TTD
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -7,282
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 13 May 2025
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 7,282
- Exercise price
- $66.26
- Footnotes
- F13
TTD
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -1,374
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 13 May 2025
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 1,374
- Exercise price
- $66.26
- Footnotes
- F13
TTD
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -1,374
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 13 May 2025
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 1,374
- Exercise price
- $66.26
- Footnotes
- F14
TTD
transaction
Derivative
Stock Option (Right to Buy)
Options Exercise
- Transaction value
- $0
- Shares
- -274
- Change %
- -100%
- Price
- $0.000000
- Shares after
- 0
- Date
- 13 May 2025
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 274
- Exercise price
- $66.26
- Footnotes
- F15
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Explanation of responses 15 footnotes
Footnote F1
These sales represent the aggregate shares from the twelve acquisitions reported above.
Footnote F2
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.88 to $79.92, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
Footnote F3
This option was previously reported as covering 699 shares at an exercise price of $584.58 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
Footnote F4
The option was granted on May 27, 2021. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
Footnote F5
This option was previously reported as covering 139 shares at an exercise price of $584.58 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
Footnote F6
This option was previously reported as covering 67 shares at an exercise price of $584.58 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
Footnote F7
The option was granted on May 27, 2021. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee immediately prior to such date.
Footnote F8
This option was previously reported as covering 22 shares at an exercise price of $584.58 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
Footnote F9
The option was granted on May 27, 2021. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee immediately prior to such date.
Footnote F10
The option was granted on May 26, 2022. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
Footnote F11
The option was granted on May 26, 2022. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee immediately prior to such date.
Footnote F12
The option was granted on May 26, 2022. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee immediately prior to such date.
Footnote F13
The option was granted on May 25, 2023. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
Footnote F14
The option was granted on May 25, 2023. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee immediately prior to such date.
Footnote F15
The option was granted on May 25, 2023. The shares subject to the option vested in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares vested in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee immediately prior to such date.